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Is your business in a sales slump it just can't seem to beat?
Well, perhaps you haven't tried digital marketing.
For starters, digital marketing isn't just another way to spend your marketing dollars. It gives you a reach and an understanding of your customers that you can't get using any other way.
A digital marketing company can help you leverage digital marketing tools to cost-effectively compete with large organizations so that you can grow your business.
Let's explore the 5 key ways they do it.
Whether we realize it or not, our user experience dictates a lot of the products we use.
When buying a car, we consider how easy it is to find information on the dashboard.
When we shop for new appliances we think about what tasks they'll help us accomplish.
And when we use mobile apps or visit websites on our phones, we tend to like the ones that are the most intuitive.
We want to be able to find everything we need or navigate to any screen without having to be told how.
A great user experience is expected now, and if your mobile UX strategy is lacking, your business could suffer because of it.
Read on to learn why overlooking mobile UX could be hurting your business, and how to fix the problem.
In August 2016, Google made an announcement that it will be removing the "mobile-friendly" label in search results. According to the firm, the label is no longer needed since 85 percent of all pages in the mobile search results are already compliant with the mobile-friendliness criteria.
Of course, that doesn't mean Google no longer cares if your website is a bit vintage or not. A mobile-friendly and responsive website should still be a priority for businesses who want to rank higher in Google's search results.
Now, if you're still debating whether to hire a responsive web design company or not, we get you. After all, some small businesses seem to get by with just a Facebook page, so maybe optimizing for mobile search doesn't have to be done right away.
Then again, when you think about how many businesses fail year after year, doing things that improve your chances of boosting your sales seem to be a no-brainer. Having a responsive website is one of those things. And if you're still not convinced, here are five more reasons to consider hiring a responsive web design company asap.
If you're a mid-size or large company, you may have a marketing budget that allows for a social media specialist. But let's face it, when it comes to marketing, most small businesses are on their own.
Having a social media presence is very important in this day and age. It is a scary proposition for businesses unfamiliar with social media platforms, algorithms, and best content practices.
Once you get over the fear of the unknown you'll see that creating a social media presence isn't that scary. It's really about making the time to build your brand and a strong organic following.
Half the work is done when you connect with your target audience .
Continue reading for 5 marketing strategies that every business owner should know when about social media branding.
It doesn't matter if you're creating your business's very first website or are looking into finally re-designing it . You need to be aware of the latest web design trends if you really want to make an impact online.
Keep reading to learn more about some of the most anticipated web design and development trends for 2017.
Ignoring local SEO is like throwing a party without sending invitations. A local SEO expert can take those invitations and turn them into the party of the year.
Local SEO can make or break your business. When a person in your area Googles the type of service you provide, how far down the list is your company's website? Do you know what factors into your SEO rankings?
If your business isn't among the first few results, chances are you'll never get the chance to showcase your services to hundreds, or even thousands, of potential customers.
Don't overlook the importance of local SEO.
A local SEO expert can help you get to the top of the rankings and bring you more business. Let's take a look at some of the top benefits of hiring an SEO expert that can help catapult your business over the wall of obscurity.
Technology has changed everything about our lives. The ways we communicate, work, and shop are all shaped by advances in technology.
Recent surveys show that, for the first time ever, consumers now conduct most of their shopping online . For small businesses to remain competitive, they must offer ecommerce options for their consumers.
Ecommerce website development can offer many benefits to your business. That said, in order to get the most out of a website, it must be well-designed.
Here are 7 rules to help guide your ecommerce website development.
A responsive and mobile-friendly design for your website not only guarantees a more positive user experience, but because Google announced that websites would be ranked based on their mobile friendliness, it also plays a factor in your search rankings.
Sites that aren’t mobile-friendly & responsive have been unable to deliver their customers with a satisfying mobile experience and have seen their search engine rankings drop.
While being mobile-friendly and device-optimized are crucial for your site to not only look good, but it is those sites that are receiving the most positive rankings in search results on Google. Responsive design means instant Search Engine Optimization improvement.
What is a mobile responsive website?
Responsive websites have layouts and content that responds and adapts to the size of the screen they are presented on. Because they automatically change to fit the device you are viewing the website on, users don’t get annoyed at having to adjust their screens or their angle.
Customers will have the best experience because the website is adapting to them and not forcing them to adjust themselves. Customers have all of the info they need and don’t have to pinch-and-zoom to read or find content.
A mobile friendly site differs from a mobile responsive one as it does not change in content and appearance in response to the device but instead usually just shrinks to fit within the smaller screen of a mobile device. There are benefits and challenges to both that companies like Peak Evolve are experts in helping figure out which is right for you.
Why should I be using a mobile responsive web design for my business?
Because mobile usage over desktops continues to grow, it is important that businesses leverage the use of mobile technology to keep up with the demands and expectations of their audience. 60% of internet search traffic worldwide is now coming from mobile devices, more than desktop, PC’s, and Laptops combined.
This trend continues to grow with mobile commerce gaining momentum. Websites that are lacking this technology are not configured to work properly on 2016 devices.
Here are numbers that you cannot ignore proving why you should be concentrating your efforts on building your business’s online presence and why you should invest on a mobile responsive website:
42 -42% of the world’s population has access to the internet.
3 -There are 3 billion people from all over the world using the internet on a variety of devices. Whatever your industry, all those internet users are potential consumers.
2 - There are 2.1 billion smartphone users
4 -The average internet user spends a little more than 4 hours a day on the net.
31 -31% of internet page-views take place on mobile devices.
61 -61% of people form an opinion on a brand when they have a good mobile experience
3 -It only takes 3 seconds to lose a customer if your web page doesn’t load right away
57 -57% of visitors will abandon your page if it doesn’t load fast enough.
55 -55% of social media consumption takes place on a mobile device.
If you own a smartphone or tablet and find yourself spending a considerable amount of time on it either browsing the internet, engaging on social media, checking your emails, or even shopping, chances are your potential customers are too. Because you are a consumer, you've experienced websites catching your attention and agree that you are have spent more time on a site that was captivating, functional, and easy to navigate.
With a mobile responsive website, you ensure customer satisfaction. If your site is easy on the eyes, visually stimulating, simple to use, and loads at a good speed, your users will spend more time on your site because they are having a positive user experience.
Peak Evolve is a Long Island website design company that can create a mobile-friendly, responsive website that will increase your internet presence, improve your credibility and reputation and boost your sales. Contact us today.
Inbound marketing, a strategy used by marketers and business owners is a strategy that is designed to create brand awareness, capture potential customer’s attention and ultimately increase conversions and ROI. This strategy is performed by using a combination of digital marketing techniques that are used within different time frames during an inbound marketing campaign.
The typical parts that make up an inbound marketing system consist of a wide variety of tools and strategies. However, although some of the strategies may seem simple to pull off, you may find that utilizing the expertise of a digital marketing services company will provide you with the best results. Below is a list of components that can be used in an inbound digital marketing campaign that you should consider adding to your current marketing plan.
Components of a Good Inbound Digital Marketing Plan
An inbound digital marketing plan should have one primary purpose: to drive visitors to your website or blog. It could be made up of a combination of different tools and strategies that are launched at different intervals throughout the marketing campaign. Some of the most popular and most effective strategies consist of the following:
1. A Website
A great well-functioning website that has also been designed to convert visitors into paying customers is one of the more popular inbound marketing strategies there is. The website must be easy to read and easy to follow so that users know exactly what to do and where to go during every part of the click through process.
Not only that, but websites must also be mobile friendly these days to remain competitive. This is important because there's been an increase in the number of users who visit websites using their mobile devices. Web sites must also be very responsive and very engaging.
2. Search Engine Optimization
Search Engine Optimization , known in the digital marketing world as SEO, is the process that marketers use to get found when users enter keywords into the search engine in an effort to find a business that offers the product or service that they are searching for.
This strategy allows business owners and marketers to get found by website visitors through organic search results.
3. PPC Ads
PPC ads, short for Pay Per Click, are ads that are used to target customers who are in search of products or services that you provide. As a result, users may arrive at your site through other sources, but by clicking on the ad that is usually found on someone else's website or blog.
However, there is a difference between SEO and PPC. While SEO is an organic way to drive traffic to your site through the search engines, PPC, is a model that involves advertisers paying a fee each time someone clicks on one of their ads. To look at it another way, it's a method used to buy visits to your site. Of course, this is considered more of a non-organic way of driving traffic to your site.
4. Social Media Marketing
Social media marketing is a method used to create brand awareness while reaching your targeted audience. It, in essence, is a strategy designed to draw more attention to your business or brand through traffic generation that has been created through various social media platforms.
5. Content Marketing
Content Marketing is another marketing strategy designed to draw attention to your brand through the development of content. This usually takes place through the use of keywords included in blogs or other web content designed to draw in users.
The key is to add fresh new content to your site on an ongoing regular basis to keep users engaged and to continue to be regular visitors of your site.
To maximize your effort it's important to set goals and objectives concerning content marketing during the planning phase of this strategy.
6. Email Marketing
Email marketing is used to follow up with prospects and customers who have already expressed an interest in your product or service. This method involves a way for businesses to nurture prospects through the entire buyer's journey.
Videos are used to capture your audience's attention and to tell your story about your product or service, why and when you started your business and who your customers are. It is a great marketing strategy because most people have a very short attention span and would much rather watch information on a video than to read it on a blog. It's a great way to get them plugged in and eventually engaged in your business.
8. Mobile Marketing
Mobile Marketing is a marketing strategy that allows you to catch your prospects while they're on the go. Since everyone uses a smartphone these days, mobile marketing is a great way to keep your advertisements and other business opportunities right at your customer’s fingertips. It's a great way to get a fast response from your targeted audience as well.
9. GEO Local Marketing
GEO Local Marketing is a very important strategy that is used more so with mobile devices than with any other electronic device. It allows your geographically-located targeted audience to find your brick-and-mortar business while they're in the immediate local area.
When customers are looking for a nearby retailer, you want to be the one that they find in their search. This can be done by placing ads in local directories or by using Google's GEO Localization Tools. These tools allow your business to appear on Google's map as a part of the search results.
It can also be used on mobile devices to find nearby stores in the area. But if your website is not mobile optimized, the search engines will have a harder time displaying your business in the local results.
Pretty much every computer user who browses the Internet has seen the acronym SEO somewhere before. SEO stands for search engine optimization and is directly correlated with business performance.
Businesses whose websites, social media pages, and positive news articles written about them pop up to the front page of search engine results experience higher visibility and brand awareness than those without front-page exposure.
Fortunately for businesses, search engine optimization doesn't cost much to begin investing in. However, this means that many businesses compete for search engine exposure, resulting in a need to incorporate frequently unused tactics to find popularity.
Below are six SEO factors that you're probably overlooking in striving for top-slot exposure on popular search engines, along with strategies to boost SEO results the same as a professional search engine optimization company would. Let's get started.
Smartphones are a relatively recent development, gaining traction around 2007 with Apple's release of the first iPhone. Today, virtually everybody insight owns a smartphone, with many of them constantly burying their face into their devices.
Due to the rapid proliferation of smartphones in recent years, it's important that your website is built with both desktop and mobile users in mind. Your business' website should have a well-refined, smooth, easily-navigated desktop browser, and a mobile version for those with smartphones to utilize.
As a technological giant, Google realizes that smartphone users are as important as desktop browsers. Google will undoubtedly dock your company's search engine results if its webpage isn't geared towards mobile and desktop users.
Consider consulting a search engine marketing company for their recommendations to improve. Stay away from using Flash-powered content on your company's website, as most mobile devices don't properly render Flash. Make sure your webpage's width meets that of mobile devices, as pages without fixed-width viewports leave mobile users struggling to make sense of websites. Leave plenty of room between links and other touch elements, because users may find it difficult to navigate through your business' site.
Encryption and Security
As technology has become more advanced, so have the tools that cybercriminals use to gain unauthorized access to private, sensitive information. Without a secure website connection, snooping cybercriminals can intercept data packets transmitted from Internet users to websites.
Hyper text transfer protocol secure -- long for HTTPS, the prefix that is included on most web addresses -- technology encrypts the transfer of data packets when browsing the Internet. With much talk of ransomware and cybercriminals hacking into consumer and business computers, Google now weighs properly encrypted websites much higher than those without secure connections.
More importantly, websites that don't facilitate these secure transactions turn up less attractive results on search engines. Businesses often have to pay for HTTPS websites through a digital marketing services company, although some can find them for free. Regardless of its cost, your business needs HTTPS website connections for higher search engine results and consumer/business security.
Page Speed Load Time
Thanks to advanced technology continually becoming cheaper as time marches on, Internet users can load webpages faster than ever before. High-speed Internet connections are cheaper today than they were a decade ago, all thanks to engineers creating these advanced devices. Ensuring speedy page load times serves a dual purpose; consumers are more likely to browse websites that load more quickly, and websites that load faster feature the added benefit of showing up higher on search results.
A search engine optimization company can help reduce time needed to load webpages, something that Google heavily weighs in its search engine rankings. Compressing your business' page loads with .zip files will help garner better results from Google. You can find tools online to help reduce website bandwidth, as well. Allow users to cache cookies from your website, which makes it easier to load in the future, as Google highly prefers cookie-intensive sites for its top rankings.
Search engines prioritize websites that have images, as most Internet users find browsing pages with images more satisfying than those without. When naming images, include relevant, popular search terms to make them garner higher results.
Use the smallest image resolutions possible to reduce page speed load time, which also helps get higher results on search engines. Many business owners aren't familiar with resizing, renaming, and rescaling image files, which might make it a good idea to invest in a search engine marketing company.
Even if the rest of your website is optimized for search engines, Google doesn't care -- Google wants well-rounded websites on its front page. Neglecting this requirement will undoubtedly bury your business' website under competitors' pages.
Make certain that alt texts include keywords relevant to your business and the particular webpage. Alt texts are descriptions that are shown in the place of pictures in the event they can't be loaded. Google heavily weighs overall image quality. If your business doesn't format its images appropriately, Google will select other companies' websites to be featured on the front page.
Technology is cheaper than ever before, with desktops, tablets, and smartphones in nearly every United States household. Internet access is also widespread. This combination makes it easy for customers online to provide reviews. Most of the time, customers feel driven to provide reviews following bad experiences, rather than outstanding experiences. Furthermore, customers rarely provide reviews for neutral, average experiences. If you don't properly manage customer reviews about your business, you are effectively hindering your company website from garnering high search results on Google.
Get help from a digital marketing services company to make positive reviews climb to the top of search engine results, and block out bad reviews. Ignoring the SEO rankings of reviews on Google, Yelp, Yahoo, and other sites fogs your company's visibility on Google. Wouldn't it be great to be buried under competitors' websites on Google, forever?
Search engines strive to connect Internet users with the best websites to browse. Determine which webpages are the "best" is highly subjective, although complex search engine algorithms have started narrowing down sites with highest users experiences.
If your business employs hyperlinks that don't match that of other information or pictures on your website, its user experience rating will fall. Cluttered landing pages will make user experience go down the drain, rather than those that are easily navigable. Using tons of promotions will encourage search engines to stay away from your website, as few consumers like browsing through commercials, advertisements, and promos.
Websites that don't utilize a strong user experience are excluded from the top of search results by Google. The world's most popular search engine, Google, maintains its competitive advantage by providing Internet users with quality, easily-navigated websites.
Are you comfortable foregoing front-page listings on Google?
Peak Evolve Mobile Web Solutions is a reputable digital marketing agency that helps businesses just like yours turn higher results on search engines. No matter what field your business operates in, Peak Evolve can help you garner better results online.
Visit our website or give us a call at 855-879-3544 to see how we can improve your company's search engine optimization performance.
Founding, incorporating, owning, and managing a family business is difficult to do. Owners must take on high amounts of risk and forego other opportunities, including further schooling or occupations that would guarantee more money than owning a business. Most organizations don't rely on word of mouth or personal recommendations to spread knowledge of their products and services -- they engage in marketing.
Recent advancements in computers, smartphones, and virtually every aspect of technology have changed how you consume media. You use a smartphone to quickly search troves of accurate information on search engines. Likewise, you use that advanced, slim, speedy device to log onto Facebook, Twitter, Instagram, or other social media sites.
Even if you don't have a social media page, a whopping two billion people log into Facebook -- and that's only counting Facebook -- every month.
Making potential customers aware of your products, services, and brand image is essential to gaining further sales. Without prospective consumers knowing anything about your business, its likeness, or what it stands for, they aren't going to buy anything. To capitalize from your business' offerings, you need to proverbially hoist up the marketing funnel above your digital marketing strategy.
Imagine your organization's facilities, whether you employ only yourself or 100 other employees. Imagine a large, sturdy funnel affixed to its roof. This funnel is built with three solid layers that can only be permeated when the marketing process is advanced. When you market products, goods, and your business' brand, potential customers start filling into the funnel. Simply making consumers aware of your offerings effectively, magically draws them into the funnel.
A digital marketing services company can help your business attract potentially interested customers into the funnel. Trying to bring customers in without marketing is difficult, with consumers only entering the funnel by chance. Although such large funnels aren't ever fashioned above business facilities, and they certainly don't ever suction in humans possibly interested in buying products, this analogy describes digital marketing and drawing customers in through a marketing funnel backed full of new leads. While grasping the basic concepts of marketing is relatively easy, businesses don't often take on marketing functions on their own because success requires experience, advanced computer software, and knowing which marketing techniques work best in particular situations.
There are a number of digital marketing strategies that can help your business succeed, the most popular of which follow below.
Inbound marketing involves generating the attention of potential customers before they are prepared to purchase goods seen on direct advertisements or promotions for your company's offerings.
Your business can engage in this type of marketing by pumping out quality content that catches the eyes of people browsing the Internet, being drawn in to read the genuinely educational, informative, or entertaining content your business pumps out. If your business is able to connect with potential customers and engage them before they're actively looking for particular products or simply spend money, they are more likely to value your company's offerings over those of other organizations.
This effective, all-inclusive marketing strategy relies on a combination of all the marketing methods mentioned below; however, it's often difficult to accomplish, necessitating the the help of a digital marketing services company .
Search engine optimization
A search engine optimization company helps its clients, just like you, into gaining exposure when people search for words and phrases related to their businesses. A number of complex, algorithmic-intensive softwares that effectively analyze which words are used most frequently on search engines.
Because there are a number of trades, niches, and functions of different businesses, the search engine optimization company looks for words frequently searched for that are related to your particular trade, field, products, services, and brand characteristics.
Pay-per-click advertisements, usually shortened to PPC ads in marketing lingo, are ads traditionally seen on the borders of websites' screens. When you search for information on fixing your car, click on a vehicular repair forum, and see colorful, flashy, or otherwise standout ads, those promotions are PPC ads.
These ads can be targeted towards specific groups of consumers, such as young men, senior women, ultimate frisbee tournament players, Toyota Camry owners, and so on. Getting help from a web design company skilled in visual and graphic design can reliably craft PPC ads that pop out at visitors, planting the seed of your business' image, products, and offerings in viewers' minds.
PPC ads are generally cheap and only cost per click, as their name suggests, but their creation and distribution should be aided by a web design company who can gain appropriate exposure for your business.
Social media marketing
As referenced earlier, social media is a modern phenomenon, with nearly half of the world's population using it to stay current with news, connect with friends, or keep tabs on family members. People who use social media engage with businesses' pages and overall social presences, often liking pages, sharing them with others, and scrolling through them to examine other potentially interesting or eye-catching content.
If social media users look through your organizations' self-curated content, they are likely to prefer your products, services, brand image, and other offerings over those of other companies. This sounds easier than it actually is, as your business will likely have to hire a social media marketing company to create meaningful, interesting content that draws visitors in simply to read your content, not necessarily to buy your offerings.
Social media's capabilities should never be ignored, as contracting a trusted social media marketing company is often necessary for coming up with such content and drawing consumers in to examine them.
Landing pages and signup forms are both integral parts of connecting with customers and subsequently receiving information from them. Let's look a little further into them.
When people browse the Internet, they often seek out specific webpages to learn things, entertain themselves by looking at pictures of goods, contact information of organizations they want to get in touch with, and other meaningful information hosted on webpages. Landing pages are the first webpages that pop up on browsers after people click on hyperlinks or search engine results.
Your landing pages must be attractive, visually appealing, and contain pertinent information to show visitors that its message is legitimate and accurate and meant to engage and entertain visitors. When consumers are potentially interested in your business, they often browse your website and, as you intended, end up a little deeper in the imaginary marketing funnel references early.
Lead generation is aided with the help of landing pages, pushing visitors on into the next layer of your company's imaginary-yet-real marketing funnel.
When visitors are highly interested in your business' products, services, and brand image, they sometimes further the processes of gathering relevant information about your offerings or actually buying them.
Both of these processes effectively push customers through the proverbial marketing funnel further. When consumers consider purchasing your goods, they often seek out information about offerings. If they actually purchase products, they fill out shipping, contact information, credit card, and possibly other signup forms.
As such, signup forms effectively fill in the last piece of the lead generation puzzle.
Bringing it all together
You, an established business owner, probably found the basics of the digital marketing strategies and marketing funnel easy to understand. However, integrating all these different kinds of Internet marketing and appropriately applying them to your particular business, field of work, and brand image is undoubtedly a task for a professional digital marketing agency. Digital marketing agencies have the experience, analytical tools, and knowledge of applying these tools into your very own business.
Peak Evolve is an all-around provider of social media marketing, search engine optimization, email marketing, creating content to make the most of inbound marketing, and virtually every other fashion of digital marketing. Peak Evolve is a Long Island website design company and digital marketing company in New York, and can be contacted at (855) 879-3544.
What are you waiting for?
Its 2017 and surprisingly, there are still millions of businesses who do not have websites. Even worse, there are businesses who have poorly designed and ineffective websites. In a recently study, 53% of websites were reported to be mobile-optimized .
Before people go to a retail store, they check out the store inventory and prices on the businesses website. When they are at the store, they use their mobile phone to read reviews of products before they buy them. These are facts that confirm the need for all businesses to be on the web with a good, mobile-friendly website.
In order to ensure that customers want to do business with you, and to keep up with your competition in any industry, its very important to have a website. That website design needs to be user oriented and mobile friendly as well. Here are some benefits of having a good website that you might overlook or not realize.
In web design, User Experience Design, or UX, is the overall process of enhancing user satisfaction. It deals with how they think and feel when they visit your page. A rich and interactive user interface is essential to keep visitors on your site , and ensure success. Your design needs to be simple, yet informative.
Similar to other forms of marketing, calls to action must be included on your website . They can be presented as a link or button. Landing pages are especially useful for creating unique calls to action. This ensures that not only do users get an excellent experience from your site, but that you can get potential sales leads. They should be aesthetically appealing and catered to the particular demographic you are trying to reach.
If you are selling a product or service for retired customers, the offer will have to connect with them in a different way than if you were trying to reach a millennial .
Let’s begin with what might seem like an obvious fact: the more people are aware of your brand, the more they trust you. The more they trust you, the stronger your relationship with them.
Social media has become an efficient tool to boost brand awareness and take it to the next level.
Why? Because there is every chance that your target audience is hanging out on social media networks such as Facebook, LinkedIn and Twitter. Your brand just needs to reach out to them and make an impact.
According to Bop Design , 80% of consumers are more likely to consider buying from brands they follow on social media.
However, simply being on social media isn’t going to magically give your brand the exposure it needs — or help you stay ahead of the competition .
You have to make sure your content reaches your preferred audience. You have to take concrete action to get your brand in front of as many social media eyeballs as possible.
We at Peak Evolve strongly believe that effective social media content creation is only one part of the equation. Getting the right people to consume it is the other crucial part.
When used properly, social media can help your business get an edge over the competition in more than one way:
• It helps your customers connect with you or your company like no other medium
• It drives back laser-targeted traffic to your website, which can convert into sales or leads
• It lets you have an in-depth understanding of your customers’ behavior
• It gives your customers the needed insights about your brand
• It helps create a strong brand image that resonates in your customers’ mind
• It makes relationship building with customers easy, efficient and result-oriented
Below, we outline 5 ways to effectively leverage social media to build brand awareness and boost brand recognition.
Find A Balance
The truth is, social media marketing goes hand in hand with content marketing. However, successful content marketing done via social media requires a certain balance between selling and educating.
While it’s important to promote your business and sell products, you also need to educate your target audience with valuable social content. Content that creates conversations, builds relationships and grows your brand awareness.
If your small business is getting off the ground and starting to make traction in your field, we've got 10 great tips for you here in this article. Using digital marketing to grow your business is great, but its an evolving field. Newbies and veterans alike need to stay on top of their game to succeed, and it never hurts to know as many small business marketing tips as possible when you own your own business.
1. Make Sure Your Website is a Marketing Machine
Your website should be set up to be an inbound lead generating machine. Use capture forms to obtain contact names and email addresses before giving them content or lead magnets to download. Every aspect of your website needs to maintain focus on obtaining your visitors names and email address. Drive the customers where you want them to go to accomplish this. Use an established digital marketing and website design company to help you with this, as their expertise is built around doing so.
2. Keep Up To Date With Current Search Engine Optimization Methods
What color is your SEO hat? Black hat techniques will be detrimental to your rankings. Use current white hat techniques in your SEO strategy and you will see better results. Don't just set it and forget it. The New SEO stuff is about quality and value. It's all about content, authority, and reputation.
Do you know about what works and what doesn't in current search engine optimization tactics? Google and Bing keep changing their algorithms to capitalize on what is most profitable for them and to make sure all websites offer a good user experience. Peak Evolve's monthly newsletter is great for learning about recent updates and changes with the major search engines and staying up to date in SEO.
3. Maintain an Active Social Media Presence.
Why should you be on social media? Thats where your prospects are. Thats where your clients are. They are seeing whats happening on twitter, seeing what their friends are up to on facebook. They're seeing inspiring images and trends on instagram, and reading about corporate and small business updates on LinkedIn. Don't forget about the infographics and image ideas on Pinterest or the blogs on Tumblr. And are they savvy enough to be gaining any traction on Google Plus? This is the virtual world where your clients and prospects hang out. The power of social media allows you to reach everyone they know virally when you reach them. Update your platforms regularly with quality content and your efforts will payoff. Use the resources of a social media marketing company to get results.
4. Write Blog Articles Regularly to Increase Search Engine Visibility
To get in front of prospects, you need to build authority and credibility. Well written articles with high quality content is one of the best ways to do so. Optimize these articles properly with your keywords and search terms and you will get found and drive traffic to your website with the types of leads you are looking for. Blogging also adds these same keywords to your website, helping your other pages get found for the same terms. It also adds fresh updated content to your site on a regular basis, giving visitors a valid reason to return on a regular basis.
5. Nurture Your Prospects With Targeted Email Marketing.
You need to build an email marketing follow-up system to stay connected to your leads and prospects. Have you heard of Mailchimp ? Did you know that their service is free for less than 2500 contact subscribers in your list? But how do you write a newsletter that applies to all of your prospects? Relying on a one-size-fits-all approach is why they did not close right off the bat. You have to segment your email marketing efforts. Mailchimp and other email marketing software platforms have options for this. Utilizing the resources and skills of a email marketing company with superior content writing skills will help you get going.
6. Experience Will Outweigh Book-smarts in The Real World of Small Business Marketing
What you learned in college applies to mega corporations and fortune 500 companies. The tactics and strategies are based on big picture ideas and principles. What works for everyday small to medium sized businesses is quite different, and what works for one company might not work for another. Relationships and attentiveness matter, and relying on what you read in a textbook can only get you so far.
7. Make Sure Your Website is Mobile Friendly With Calls-to-Action
Yes, mobile internet usage is 60% mobile in 2017. Todays devices will not display an outdated website properly, and will turn off a majority of visitors if it is not designed for their intended device. Make sure you utilize a mobile friendly website design , or better yet, a responsive website, with push button features to make contact with your business. All the blogging, social media updates and SEO efforts are a waste if customers are turned off by your unfriendly design .
8. Focus On The Most Important Rule in Marketing: Content Is King!
Content will drive your business to new heights if done correctly. You have to ask yourself who your customer is, what their interests are, where they shop, what they search the internet and social media for, and reverse engineer your success. Content will dictate the quality of the clientele you attract, so plan it out thoughtfully, and follow a consistent tone in all channels: email, blogging, social media, web content, etc
9. Growing Your Business Is Your Goal, and You Must Remember This Through All Obstacles.
You are not in business to make best friends with everyone you come in contact with. You went into business to make money and succeed with your business. Whats the point in putting in the hours if you are not growing your business? Your primary goal is to succeed, not to try 100 different marketing strategies that all the experts are telling you that you need to do. Those are a distraction at the end of the day. Pick a few good tools and resources and shut out the rest, maintain focus on your goal.
10. Keep Testing and Tweaking Your Efforts and Improve Your Marketing Over Time.
Analyze your data, see how you've done, repeat what works and tweak what doesn't. Keep testing and tracking all of your efforts, and you will eventually develop your own pattern of success. But make sure you are measuring all of your actions and activities for best results. Don't try out 3 different SEO backlink strategies all at the same time as its possible only 1 will work, and if your rankings improve, its difficult to know what strategy was most effective.
Keep a close eye on your marketing efforts and track them for best outcome.
Successful marketing requires an attentive mindset to up and coming patterns and rising strategies. Regardless of the possibility that you feel sure about your business' present systems and procedures, you ought to watch out for what's coming next so you can remain focused and in front of the best possible channels. To keep your company fruitful in 2017, here are five marketing tips to help you.
On the off chance that you've been in the marketing business for the past couple of years, you realize that blogging is a pattern that basically every business has embraced. Blogging is an awesome approach to use for website improvement, SEO, building expertise and credibility and to get your independent venture out there. Sadly, numerous organizations concentrate on mediocre content and overlook the significance of value.
By upgrading your site for web indexes with quality blog entries, your business will show up at the highest point of query items for themes identified with your content marketing. This will prompt more visitors to your site, increase your leads, and enable your niches to develop.
You can post a blog with catchphrases consistently, yet unless the substance is important, you will lose the enthusiasm of your audience. The viability of your blogging will be crucial in getting found on content related searches. Achieving this may mean procuring a specialist in your industry or booking your own particular time to draft a quality post every month. A digital marketing services company who excels in Content Writing may be able to help as well
Blogging for the sake of blogging will not attain impactful results. If you clients are in the restaurant industry, make sure your content is geared towards what restauranteurs are interested in. Write about their needs, and touch on their emotional triggers
Everybody has come to the conclusion that mobile is here to stay . Smartphones are what people use to conduct internet searches. The past few years have been cemented with mobile searches accumulating higher percentages of overall internet usage overall, and using web-based social networking platforms that are just accessible on cell phones. In 2017, consider marketing choices like text message marketing; 95% of Americans now possess a cell phone and 98% of text messages are opened within 10 minutes.
In the event that you have not yet built up a mobile marketing strategy, now is the time to do so. A text message marketing company can help your business increase customer retention and loyalty. You can create special offers, discounts, reminders, and links to leave you online reviews all from one concise platform. Text marketing is becoming one of the most popular strategies for retailers and businesses with repeat customers.
There are various SMS marketing platforms and opportunities online that give your business the ability to connect with the 200 million Americans that own a smartphone. This will enable your business to build loyalty, send targeted messages to your clients, and increase repeat business. If your business needs a mobile solution to adapt to the way consumers prefer to be marketed to, this is one of the best ways to get started
Customized Social Media Marketing
Social media marketing has turned into a urgent part of the overall marketing strategy in the past couple of years. Small businesses must have fresh content and write with a goal in mind. Posting dull content without originality or becoming complacent with an effortless social media strategy will not yield results. Its become a competitive landscape and small businesses must tailor their efforts to match what people are looking for.
customizing your content to match what people are looking for is why Facebook ads are so effective. Using LinkedIn’s complex targeting system to find specific industry leaders is another way B2B marketers are succeeding. using a proven social media marketing company to achieve your company goals is a smart way to get started.
Social Media destinations like Facebook and Instagram have enhanced their promoting stages to give you a chance to be found by who you target your content towards. Using the right #hashtags and using them the right way, on the right platforms will increase your chances of reaching and resonating with your desired audience. However, make sure you use the right tags that have a high number of searches. creating your own hashtags will not only result in a lack of results, but will only make you look foolish to any experienced social media marketer.
Visual Content Strategies
Live videos have become the new “thing” in social media. Live-streaming platforms are increasing, with Facebook and instagram now offering what used to only be available through snapchat. Youtube and Vimeo are now easily integrated on all major social media platforms as well, increasing the reach of your visual content marketing efforts.
Live streams and recordings have turned into the new standard for conveying your message. Facebook announced a year ago that hundreds of millions of hours of video are posted every day. Video captures the senses much more than written content alone, so the chances of the average Facebook or Instagram visitor interacting and engaging with your brand on social media drastically increases with video done the right way.
Moving forward, video marketing will increase in popularity with more innovations in platform opportunities as well as abilities to create video based content that aligns with your small business marketing strategy. Expect Video to continue to rise as we get close to 2018 and beyond.
Try not to think little of the adequacy of email marketing. An excessive number of organizations consider it to be an insignificant part of promoting as web-based social media marketing has increased. In all actuality, email marketing is as yet helpful to the development of a small business.
Truth be told, 91% of U.S. grown-ups purportedly get a kick out of the chance to get targeted email messages from organizations they've worked with previously. Your email marketing strategy in 2017 ought to be built around accommodating substance including industry news, specific business announcements and connections to your master blog content.
Try not to run clients off with an email about deals each couple of days. Make your email content focused on the client and what they would want to read, instructive and intriguing by containing experiences that you actually might want to know and learn about. On the off chance that you wouldn't have any desire to peruse the email you're sending to your clients, don't send it. rely on the experience of a email marketing company to tailor the right newsletters to your clients and prospects
Promoting is always developing. This year we can anticipate that showcasing techniques will be thorough and versatile centered. Customers are not focusing on feathery substance or remaining connected with through conventional roads alone.
Can You Afford to Ignore Mobile Users?
Making a mobile friendly website with responsive website design is important because there is no other way to catch up with Google and the way that they have prioritized the mobile industry.
Google has divided their search index in two , splitting desktop, and mobile into separate search algorithms. Mobile will be the priority as thats where most traffic goes, and its where the search engine powerhouse makes the bulk of their advertising revenue.
The search engine optimization you put forth on your site will help change your business by obtaining organic search traffic, and you will have more chances to drive traffic with fresh visitors on your site because Google is listing your website the way that you want.
You can use digital marketing services to boost your rankings, but the bottom line that you must have a mobile web solution to change the way your business is perceived. You have to make all these changes to keep up with Google, and you will notice that it is a lot easier to fix your business site once you follow the tips here.
The jury is still out about the specifics Google’s duplicate content penalty, but it’s universally known that Google’s algorithm will take action when it discovers black hat SEO tactics. One of the most commonly implemented tactics (especially for small-medium businesses) is duplicate content . It all comes down to four things: intent, quality, relevance and user experience . Although, usually there is no malicious intent when “borrowing” content from other sites, the fact remains that any black hat tactic is going to be extremely detrimental to your digital marketing campaign.
Whether or not Google itself takes direct punitive measures and implements penalties, it’s critical that you avoid duplicate content at all costs.
Here are two main reasons that duplicate content could be dramatically hindering your site’s performance:
1 - Because Google Says So - Did you know that in March of this year [2017,] Almighty Google revealed that main pages of sites that are copied “with little or no time, effort, expertise, manual curation, or added value for users” will be rated the lowest? I know what you’re thinking… “But, Google, I gave credit to the original curator!” Sorry - Google doesn’t care. While citing industry experts is inevitable, just be smart about it. To view some tips straight from the horse’s mouth, check out Google’s Duplicate Content support page.
Some key takeaways from Google’s support page include:
Duplicate Content Confuses Google
That’s right, Google isn’t perfect. Since Google’s #1 priority is user experience, it is incredibly difficult to get the content that you copied anywhere within the first few pages of search results. This is because it’s virtually impossible for Google’s programming to know which version is best to rank for in the query results.
Their algorithm is incredibly advanced, and it takes many things into consideration, including relevancy, trust, authority, anchor text, link/backlink quality, load time, readability, and much more. That being said, why would they let a small business with a new website rank above a proven site with longevity that created the content themselves. The answer is simple, they just won’t allow that.
The good news is, you can easily avoid this issue by creating ORIGINAL content that is relevant, organized, and most importantly, on a user-friendly website. This doesn’t mean you have to make some unique discovery in your field. It just means that your articles, blogs and on-page content shouldn’t shouldn’t be taken word-for-word from another site.
Put your own spin on it. Add some of your professional advice. Have your content developer whip up a one-of-a-kind post or infographic. Get creative! The higher the quality, the higher it ranks. Plus, unique, well thought out posts are much more likely to be back-linked from other authoritative sites, which Google also takes into consideration when determining where on the hierarchy to list your site.
Common Mistakes To Avoid:
In conclusion , Google’s algorithm is getting more advanced by the second. Gaming the system by reusing other people’s content is not going to cut it anymore. Curate your own content. It’s okay to cite snippets from other authoritative, reputable sites, but try to keep copying and pasting to a minimum. Be mindful of everything from your back-end programming and URLs to the text found across your pages and on your boilerplates.
If you are looking for a free audit, Peak Evolve Mobile Web Solutions, a Website Design & Digital Marketing company from Long Island New York is happy to help. We specialize in Long Island Search Engine Optimization Services , and we can quickly and efficiently diagnose and fix your site’s issues. For more information on our website design company that specializes in businesses from Long Island to New Jersey and beyond, visit http://peakevolvemobilewebsolutions.com or call (855) 879-3544.
It used to be that businesses didn’t have to worry about more than one type of website. The Internet was newer and only accessible on large, desktop computers. Fast forward a couple of decades and mobile devices are introduced to the market, and with new innovations with technology comes design adaptation.
Now design mobility matters more than ever . In fact, it may be the most important feature of your website design thanks to Google’s new “mobile-first” index. Now whether or not a site has a mobile design will determine how it is ranked in search engine result pages, otherwise known as SERPs.
What is this “mobile-first” index? What does it mean for small businesses looking to make it big on the web? Peak Evolve is here to break things down for you so small business owners can ensure their websites rank as high as possible via Google SEO.
There can be nothing better than having a professional company to handle the digital platform for your business or profession. If your business is suffering, it may be because you are stubborn enough not to hand it over to the hands of those who know how to give you professional services in the best way for your business.
Before I tell you how a good Long Island SEO company can help your dying business survive, there are a few signs that prove that your business is suffering and thus, you need a helping hand immediately. Without knowing about these signs, it is difficult for you to trust any professional company, no matter how promising it sounds to your business. For the sake of your business, you must know what to do, when to do it and how to do it to promote your brand on the internet. If you can’t do it on your own, then you need the help of a professional company.
The first sign that your business is falling down is the lack of information that you want to provide to your customers. Since you have absolutely no existence on the internet, it is difficult for your target audience to know about your business and what you have to offer. Even if your competitors are not as good as you are, the customers will stick to them and flow out to them because your existence on internet hasn’t been worked upon and since most of the people are now on internet, they ensure to learn the products and brands on the internet.
The second sign that your business is suffering is the growing demand for your competitors and falling demand for the products or services that you offer in the market. Check the strategies of your competitors and find out how they are working to prove themselves on the internet. Your business falls down when there is no way in which the customers can be informed about your products or services.
The third and the most important sign that your business is falling down is the lack of work performed by your employees. When the business owner is unable to create strategies to enhance the demand of the products or services in the market, the employees go haywire as well.
With the help of the right kind of Long Island Search Engine Optimization company , your business can be displayed on the internet to create awareness of its existence and win the heart of all those potential customers who wish to own your products or enjoy your services.
Peak Evolve Mobile Web Solutions provides SEO Services to businesses from Long Island NY and across the country. We're more than just a web design company, we provide comprehensive digital marketing services. We are based in Long Island New York and work with local as well as national companies to help them grow their businesses, and enhance their digital marketing strategies to achieve success for 2017 and beyond. Contact us at Peak Evolve today.
A well-designed site does much more than provide information to readers and customers, it can also be used to strengthen your SEO efforts.
When you decide to redesign your website, it is important to recognize that your website is an extension of your company, and a reflection your brand. An outdated website is a detriment to your business. It will actually repel customers away instead of reeling them in the way a well designed website is supposed to.
In the same breadth, a good design and quality content can mean the difference between winning or losing a prospective buyer. To transform your site into a catalyst for your marketing and promotional efforts, the site needs to contain informative and engaging content. According to Ante Meridiem Design , some of the benefits of investing in a quality website include:
- Creates a consistent brand identity
- Allows you to add polished information
- Creates room for responsive structure and future development
- Lets you stand out from competition
- provides incentive for attracting more customer
- Provides an opportunity to create user friendly website
- Promotes advertising and marketing efforts
The right time to redesign your website
The list of reasons that can prompt you consider redesigning your website according to the open design blog, Froont include:
1. Current design is not flexible enough - although this fact is often overlooked, it is very important. The design of your website needs to be responsive to make it easier for you to maintain the website, provide room for experiments and speed up the decision making process. A well-designed website is also much more flexible even with more rules and limitations. When you contact a digital marketing services company, you can learn more about the latest trends in web design such as the application of modular UX/UI systems among others.
2. The web has changed a lot - keeping your site up-to-date with latest web development solutions is also crucial because change happens, sometimes much quicker than we anticipate. When deciding whether to adopt a particular web development strategy, you need to ask yourself the following questions:
- Does the design enhance the site's accessibility?
- Does it reduce workload or maintenance ?
A site that is easily accessible and quicker loading can go a long way to enhance conversion rates, user experience and search engine rankings on search engine platforms. For instance, websites that have mobile friendly pages are rewarded with higher rankings by search engines like Google and Bing.
3. The site is not mobile responsive - a responsive website in one where the website structure, content and graphical objects can be viewed on any device. If your site doesn't have a mobile web solution in this day and age, then you have a real problem on your hands because smartphones and tablets have greatly transformed how people access the web. Statistics indicate that 60% of people who use Google searches use mobile devices. In the US, the number of people who use mobile devices to access the web stands at a much higher figure of 75%.
4. Low search engine rankings - there are many benefits of appearing on the first page of Google search. Google is all about the user experience. Indeed, most people who visit Google to perform searches do not move past the first page, it estimated that only 6% users do. The first thing that Google looks for when crawling a website is to make sure that different formatted content is being sent to different devices. They will penalize websites who send the same desktop formatted content to all devices, hence the need for a responsive solution.
5. The goods and services offered have changed - if you have outgrown your brand or changed your products and service offerings, you also need to update your site to reflect the direction of your branding. This is important because the website is the first and most crucial impression your business makes to the outside world.
6. Difficulty navigating the site - if you have an outdated website with poor navigation, slow transitions and load times, it is about time you considered redesigned your website as this could be the reason why traffic is dropping. People are used to seeing cutting-edge looking websites, so why would they call your business when they’ve seen your competition and their modern, state-of-the-art designs? While redesigning your website, avoid adding too many pages and poor content structure as these could put off potential customers.
7. The website is unappealing and outdated - the first impression people get when they visit your website can enhance your site's likability and conversion. To make your site appealing, you need to deploy advanced tools and softwares to create a user friendly interface. For example, you can use HTML5 instead of the much older and near obsolete flash. When it comes to content, less is always more. You can use less information on your homepage to indicate what you do, how you do it and why the customer should choose you instead of the competition and still come out as a winner. Use buttons and videos to engage visitors, as images and video attract attention at a much higher rate, and people like having thumb friendly buttons to call, email or find a business.
8. Competition - the need to get ahead of your competition may also prompt you to think of redesigning your website. Besides reflecting positively on your brand, creating a good website can send signals to other companies and potential customers that you are a serious player. Whilst improving the appearance of your website, make sure the quality of your goods and services stay high to build trust and enhance the overall appeal of your brand.
The Web Redesign
It is important to note that web redesign efforts can be performed for whatever reason. Since the project can be costly, depending on the desired outcome as well as choice of your website design company, it is important to come up with a sufficient budget.
Once the exercise commences, make sure there are enough tools at your disposal to measure the site's performance and fix emerging problems. The secret to developing a good website is the proper organization of the redesign and management process. If you deploy a website design company to help you with the process, you need to understand what the exercise entails.
If you are a business client, the key services offered by web design agency may include include: creating a mobile-friendly website using advanced responsive web design tools; SEO services; social media marketing services and an array of other tailored solutions from your digital marketing services company.
When you visit or call a long island website design company, you can get this information first hand. According to Crazyegg website, a typical website redesign process involves crafting a working strategy, exercising proper planning to find out what is missing in your website and initiating the design and building process.
When setting up your website redesign strategy, you can discuss the goals that will make your site attractive to potential buyers.
The planning process is highly critical since it involves the deployment of marketing strategies. Some of the most widely used marketing strategies by website design companies include building an email list and focusing on PPC, affiliate networks and users directing techniques to connect with buyers. The design and building phase also involves a number of procedures from ordering initial mockups and setting project completion deadlines to making frequent checkups on the progress. The last process is analyzing and optimizing the site to enhance user experience in order to achieve the stated goals.
Have you been wondering about why you need to hire a website design company?
You may have your own business and that business needs to be taken seriously. Serious businesses have modern looking websites. Every business today is on the internet and your website is one of the ways in which a business can be displayed to your target audience.
The trickiest thing about a website is that it not only displays a specific product of a specific business, but represents and boosts the sales of all the products and services covered by a brand. Most of the businesses prefer having a single solution that represents their brand, not just an online brochure.
But how is it that a Long Island website design company can promise to help you and make your business stand out even in the long run? Why do people say that such a company has the power to make a difference in your business?
Because business in Long Island New York is competitive. You need a company from the area that understands the landscape and the depth of competition that exists here in Long Island. Take Peak Evolve for example. Here’s a company with a business owner born and raised in Long Island. Evan Pomeranz, President of Peak Evolve Mobile Web Solutions , understands what business owners go through on a day to day basis and operates his business by helping businesses market themselves more effectively.
If you haven’t hired a website design company yet, you may want to consider doing so. Only a company with a good team knows how to give the best service to help your business grow in a much more effective and efficient way.
A website design company helps the business grow just the way it is expected to. No matter what kind of business you have, unless you have a website, you can’t reach out to the target audience that you have set your goals upon. A website design company ensures to give that platform to your business that it needs to have in order to display its products and services.
A good website design company will develop a website for your business, and open your gateway to the digital world. Not only should that website be responsive and mobile friendly , but it should be visually appealing and let me tell you that this is not an easy thing to accomplish. Having your very own website on the internet takes more than just adding content, images and hosting.
Of course you can use certain self-help e-books and learn how to create your very own website, but it is not something that is child’s play. You need to think about all those audiences that you are missing out because of your less-than-stellar website; you need someone professional, who understands what it takes for a business owner to succeed in a competitive environment and that’s exactly where a professional website design company comes into the picture for you.
Website design companies have been in great demand in the present era of digitalization because more and more businesses and brands are now found on internet. In fact, some of the business houses have stopped promoting and marketing themselves off the internet, but they ensure to have their presence on internet.
Some businesses think that business is so good that they do not need a professional website, or that they do not need to update their existing, outdated site. This is a big mistake. If business is so good, then you have a strong reputation to uphold. Most businesses have a professional website, so why does your business not have one? It not only makes you legitimate, but it also upholds your valuable reputation.
There are many ways in which a good website design company can help a business thrive. If you have a business and you know how to approach the right kind of a website design company, you can get the most out of your website and the best for your brand.
Every day we see websites that have a non-responsive layout, or we hear from potential clients who don’t fully understand why it’s so important to commit to mobile-friendliness. In fact, many business owners right now don’t understand that not committing to mobile design methods means they’re creating problems for their business.
We’re hoping you’ve found this article because you’re curious about responsive design or are looking to switch to a mobile-friendly web layout. If not? We’d still like to present five arguments about why responsive design should immediately be implemented on your business site.
1. Google is all for it.
Google essentially runs the world right now. The Internet is a powerful tool that’s used globally, and 50% of all Internet users prefer Google as their search engine of choice. Google is also the search engine leader in providing extra tools for users and business owners, like Google docs and their powerful analytics tools.
Essentially, if Google says something? We should all listen. Recently Google has made massive steps forward in pushing for business owners and domain masters to switch to mobile-friendly site options. New pushes include “mobile-first” indexing that downgrades a site’s SEO if it isn’t mobile-friendly and an API tool that makes it even easier to see if a website has truly responsive design.
Responsive design is the simplest and most popular way to make sure your business site layout is mobile-friendly -- and it’s the mobile design option Google prefers .
2. You’re not appealing to mobile customers without it.
People do not want to pinch and zoom anymore, the iPhone is 10 years old this year. Its time to evolve.
In a similar vein, Google isn’t the only entity that would prefer your website is mobile-friendly. Business owners that don’t switch to mobile-friendly design methods like responsive web design run the risk of alienating a large portion of the world -- not just their audience!
We’ve got a pretty compelling list of facts about mobile popularity already, but here is one particular statistic that you should be aware of: about half of the global population will use a smartphone at least once a month this year .
Even looking at only U.S. audiences, 64% of adults in the United States own a smartphone right now, and this number is only predicted to keep growing. When your business site utilizes responsive design, mobile customers are more receptive to you because they can easily access your site via their mobile devices.
3. It’s not as hard as you think it is.
Many potential clients that come to us expect the process of switching to responsive design to be one that’s difficult. Here’s the truth: it really isn’t.
Peak Evolve can make the entire process painless and fruitful for both the business owner and their overall business. We’ll discuss the project and then get started on creating a responsive design that works for your business and speaks to your brand.
Curious about the results? Go through our portfolio and contact us if you like what you see.
4. Responsive design helps with local targeting and SEO improvements.
One of the biggest conveniences smartphones offer their users is the ability to find current local information. If someone wants to know what time a local restaurant closes? Their smartphone can do that. Where is the nearest bus stop? Smartphone to the rescue.
Local businesses benefit from the elevated SEO (search engine optimization) that having a mobile-friendly website gives them. About 50% of mobile searches have local intent, and paying customers in your area will skip out on your business if they can’t get your website to load.
SEO is also what decides your location in Google’s search results, or SERPs. Because Google is beginning to implement methods that reduce SEO value for non-mobile-friendly websites, local consumers won’t be able to locate your business as easily as they would be able to if your site did feature responsive design.
5. The facts support us.
Again, we’ve done our research on the subject, and we implore you to do the same. If you look into why responsive design and mobile-friendliness is so important to a business, you’ll find a lot of very compelling and very crucial arguments.
Take this fact from Compuware, for example : “60% of mobile users expect a site to load in 3 seconds or less. 74% are willing to wait only 5 seconds for a site to load before leaving.” Non-responsive designs are notorious for being slow loading on smartphones. These devices can’t load the same amount of info as a computer in a short amount of time. If your site doesn’t load, you can kiss your business goodbye.
Have we convinced you? If so, get in touch with us. We can finally bring your business site into the mobile era. We are a website design company from Long Island New York but we work with clients all over the country. We also provide SEO services, Social Media Marketing and video animation to name a few of our other services.
If your web design company left you with a desktop-formatted website that is not optimized for mobile, then they are not acting in your best interests. Its 2017 and 60% of internet usage is mobile and climbing.
Contact Peak Evolve for a mobile web solution today. Responsive Website Design Company | Peak Evolve Mobile Web Solutions
Let us explain -- it’s one thing to market your heart out and buy an incredible responsive design for your business site, but all of your efforts are only worthwhile if the right people are taking notice. Not every brand is global. You may need to hone in your marketing and advertising to a specific group of people, A.K.A. your audience.
Some businesses come with a pretty built-in audience. For instance, creating and selling maternity clothing is obviously going to appeal to expectant mothers. But what about businesses where things aren’t so obvious? How do business owners truly discover who their audience is, and how do they then target these prospects?
Your Business and Your Audience
If you can concisely explain what your business does, it’s pretty easy to tell who the audience is supposed to be. Take Peak Evolve , a Website Design Company from Long Island New York, for instance. We specialize in mobile marketing tactics, responsive design creation and other business resources. Therefore, our audience is mostly comprised of business owners and entrepreneurs who are webmasters.
Here’s an exercise to try: write down your own business purpose and goal in one sentence. Can you extract who your audience is based on what you just wrote?
Sometimes your target market isn’t just one single thing. It’s not just an age, gender or scenario -- it’s a combination of a variety of demographics ! Demographic components that may make up your audience include location, education, age, gender, ethnicity, occupation and income. Depending on your brand, a specialized scenario may also be involved. For instance, a grief counseling hotline doesn’t look to a specific age or gender when marketing, but instead someone who has recently experienced the loss of a loved one.
Always Think Mobile
We’d also like to mention that no matter who your audience is, it’s always important to make sure your website is mobile-friendly. How do these things correlate? Are we just trying to slide in another reason to switch to responsive design? No. Mobile phone usage is sure to be high in almost any demographic that makes up your audience . When you neglect mobile users and mobile marketing, you neglect your audience.
Connecting with Prospects
So now you may have a better idea as to who your audience is -- great! Now it’s time to consider how to actually reach them in a valuable way.
The reason why it’s so important to discover who your audience is is because from there you can then go on to discover what makes them truly tick. Marketing psychology is a big part of getting in touch with prospects in a way that pushes them through a sales funnel, but it’s also a big part of your first sales step as well: getting your audience’s attention.
Once you’ve discovered who your audience really is, ask yourself some simple questions:
Surveying existing customers is a great way to find out how to connect with other prospects down the road, and it’s easier to get these answers from them than you might think. Good questions are related to how they found you, what led them to make a purchase, what they disliked and liked about the product or service, if any outside influence (such as a friend’s recommendation) helped them make their decision and how your service or product impacted them.
MarketingWeek actually found that half of marketing campaigns failed to reach their target audience , and that can be bad news for your business. Their solution to this problem? Accurate analytic data and creative execution. It’s one thing to know your target audience and how to reach them, but it’s another to actually get them to follow through with sales and engagement
Depending on your own business’ purpose and your sales goals, your audience and how you can connect with them can vary drastically from another business peer’s.
WHY PEAK EVOLVE?
It’s common to see non e-commerce businesses simply use their business website as a glorified landing page. Is there a problem with this kind of thinking? Actually, yes. Even e-commerce sites will neglect their website as a whole in favor of products and marketing, but our question is this: why?
Websites are important, and we suspect that business owners that haven’t gotten the hang of them yet may still be stuck in the olden days of the Internet. A mindset switch has occurred in recent years that places more emphasis on websites than ever before. There are many reasons why people will leave your website , but there are solutions. The first step is acknowledging that times have changed, and a mindset switch has occurred.
What Switch Would that Be?
If you’re old enough, think back to when the Internet was just becoming popular. Businesses were creating websites, but that was essentially to cover their bases and to create a landing page with contact information. Consumers didn’t rely on these websites for information, instead choosing to call the company directly. After this conversation, they may or may not have gone to the website. In short, there was no explicit emphasis on websites during this time.
Fast forward to the modern era. Now if you want to find out something about a business or contact them, the first thing you do isn’t to look up their phone number. Most mobile users simply pick up their smartphone and visit the business site in question to gain access to all of this information. Then if they have further questions? That’s when they may call. If you are not getting enough calls to your business, you may need to update your site. Consult with a mobile website design company for best practices.
You can see that in a timespan of about 10 or 12 years, how consumers view websites has drastically changed. A website is now directly important to a consumer’s trust in and value of a business.
Peoples attention spans have shortened significantly over time as well. The digital age has made the availability of information almost too easy. Accordingly, people expect several things, including a fast loading website, being able to find a phone number, an address, or the services you offer very quickly and easily.
In short? If your website isn’t appealing, functional and informative, your customers won’t value you as much as they possibly could. They will assume that your products and services are as old, tired and outdated as your front page design of your website is reflecting just that. If its difficult or challenging to navigate your website? thats even worse. They will press the back button, tarnishing your reputation and benefitting your competition in the process.
If your business has a good Value Proposition and you are successful in your own right, that needs to be reflected in the quality of the design of your website. Everything else in your company branding and marketing stems from your website, as its the cornerstone of your digital marketing .
We want to quickly examine why this change occurred in the first place, and we have a few pretty good reasons why consumers no favor websites over phone contact:
What a Website Needs
Now you know why consumers prefer websites...but how do you give these consumers the most valuable website possible? Again, we’ve got a few tips:
In summary, your website shouldn’t be an area of your business that you simply push to the wayside. Your business website offers your brand credibility and distinguish, and it’s like a brick-and-mortar storefront in the digital world. If your customers don't respect your website ...
Peak Evolve , based out of Long Island New York is a Website Design Company who offers modern web design and development services with evolving technology.
What does this mean: YOUR WEBSITE WILL NEVER LOOK OUTDATED EVER AGAIN!
We improve our technology on a regular basis so your business will always look its best online. We also offer SEO services, Social Media Marketing, Mobile Solutions, and comprehensive digital solutions.
Peak Evolve is a Long Island website design and digital marketing company
. Talk with us about your business, we will figure out a way to help you grow your company, increase revenue with increased business, and improve your reputation substantially with our solutions.
When we think about marketing
, we should look no further than one very large and in charge demographic: millennials. While pop culture and our current global populace still aren’t sure whether to see millennials as entitled 20-somethings or the new power generation, marketing statistics have essentially made your decision for you if you’re a small business owner.
Millennials are the demographic that more and more big businesses are beginning to market to, and that’s not a coincidence. Small businesses that want to find success in the modern era have to look to millennials for their ROI and market success. Why? There are a few notable reasons why your biggest marketing potential could lie within how millennial purchasers see your business.
A Population with Power
Before we get into the thick of it, let’s first establish who a millennial truly is. Known also as “Generation Y,” the true birth year range that qualifies someone as a millennial is widely debated. Most researchers cast a large net and categorize millennials as those born from the early 1980s to the mid-1990s.
As of 2016, millennials have surpassed Baby Boomers as the largest living demographic based on generations. With 76 million living millennials , it’s easy to see how they’re a demographic that has a lot of purchasing power. When talking about marketing, numbers are important.
Utilizing millennials in your own marketing campaigns means appealing to the greatest common denominator.
The good news is that in a lot of cases, digital marketing is akin to millennial marketing in a myriad of ways. While there are still specific ways to market to millennials, digital marketing as a whole is geared towards mobile, web-browsing demographics. Who uses the Internet more than anyone? Younger generations, including millennials.
Millennials Spend Big
It makes sense that because millennials are such a huge demographic, the money they have to spend as a generation would be a pretty decent lump sum, right? The reality is that millennials may have more purchasing power than you ever thought possible. As of 2017, millennials are expected to spend $200 billion dollars every year . You won’t see all of these billions funneled into your own business, but even a portion of that annual spending gross being funneled to your site can mean a hefty profit for your business.
How exactly do you reach this massive demographic with so much spending money lying around? There are a few easy marketing tricks you can use to appeal to millennials:
The Future of Small Business
Here’s a critical thinking question to ask yourself: if millennials are the biggest living generation right now, and they’re still relatively young, how will such a large demographic shape the future? Millennials have already proven themselves to be innovative when it comes to business concepts and acumen, but they’re also projected to make more of a splash than we’re already seeing.
As of right now, millennials are shaping how marketing is handled within companies overall. Millennials have already shifted businesses away from older, more outdated marketing methods like email and print, to more current forms of advertisement, like social media marketing. Millennials have a different way of thinking about things, and this ideology is reflected in their interest and preferred methods of communication.
As it stands, millennials see current business standards as outdated and archaic -- they want to start their own businesses and modernize their structure. As more millennials become successful in the business community, with many already active CEOs falling into this age range, the more modern and restructured business models will become in the future.
Millennials are Truly Mobile
Finally, millennials are a truly mobile generation. They’re the generation that truly popularized smartphones, and they’ll continue to be mobile trendsetters as the years go by.
This matters a lot when it comes to your current marketing strategy. Outside of our other reasons why you should go mobile with your business , consider these facts: this massive demographic with lots of money to spend uses smartphones to browse the Internet more than desktop or laptop computers. Are you putting two and two together?
Not going mobile means shutting millennials out of your business. When you consider how much money millennials have to spend and the sheer size of this demographic, it’s easy to see why mobility matters so much when you’re marketing to this powerful age group.
If you’re visiting our blog in the AM, we’ve got a shocking fact that will wake you up out of your pre-coffee haze:
YOUR WORDPRESS WEBSITE CAN BE HACKED IN 10 SECONDS.
Did that wake you up? Or do you think we’re pulling your leg? If you don’t believe us, believe Softpedia’s Sucuri Hacked Website Report: of all the sites the report investigated, three of the four hacked sites were running WordPress . Despite being the most successful CMS platform for about six years, WordPress is home to the most hacked website (coming in at 78% of all hacked sites in May of 2016 ).
Does this mean you need to totally abandon WordPress? Is it a CMS (content management system) platform worth giving up entirely? We’ll give you some more information on WordPress’ sordid security issues, then some solutions for current or potential WordPress users.
Understanding WordPress Security Flaws
The first thing you need to understand about WordPress is that it runs on open source code. Why? Open source CMS practices come with a lot of pros :
How does a business advertise to new customers in the technology age? Most companies today use a technology called digital marketing. Business owners can no longer rely on mailbox fliers or print campaigns as their only method of advertisement. Mobile devices have revolutionized how consumers think about advertising. These handheld systems connect them to the Internet, which gives marketing opportunities around the clock.
However, marketing in and of itself is a tricky thing to master. Some marketing attempts flop, others soar. While we could be here all day giving you a Marketing 101 lesson, let’s talk about one particular aspect of marketing that’s vital to sales success: calls to action.
A call to action (CTA) marketing tool can be used in a copy, in tweets, in paid for ads and more. But, did you know they also can be directly inserted into a website? By doing this, you will be able to advertise your business more thoroughly through the web.
A CTA is one of the most important things you should place on your site.
SO, what is a CTA ?"
It is something that directly entices a person to perform a particular action. There’s no subliminal messaging here; a CTA is all about asking or telling a consumer to do something directly. For instance, like this post, share this link, etc. It also can improve conversion rates and gradually help your website to achieve attainable objectives.
On the other hand, if your CTA is in a poor location on your site or it is generic and doesn't catch the eye of the user it will not benefit a business objective. If your website or mobile website is lacking in this area, you may want to revisit a better CTA strategy.
By taking the time to place an active CTA on your site, it will bring attention to those that visit your site. When you provide a real strong attention grabber CTA your user interaction will help achieve other business goals such as sales, sign-ups for email subscriptions, and more.
Social Media Integration
One of the simplest, most effective methods of social media marketing when it comes to website integration is a call to action button. Social media sites like Twitter have buttons that consist of codes that are specially designed to integrate into website content or copy. When you have something you want to share on your business website, like a promotion or news piece, just attach the button’s code based on the source’s instructions. Then, your site browsers can increase your visibility and social presence with one click.
By sharing your content through a CTA button not only increase the awareness of your content it also gives a user experience on what you provide. When sharing your content is made easy for a user they willing share to their friend, which increases your clientele. The best place for a CTA button to be put on your website or mobile site is the top, bottom, or side of the page. You should never place it amongst your content as it may be hard to see visually.
Marketing through social media has its own challenges and opportunities that is best handled by a professional marketing agency .
What is Dynamic Personalization? It is when a website or mobile site owner uses technology and techniques based on customer behavior. A merchant begins by using software to retrieve data from site visitors. In other words, they can see what links a potential customer clicks on, the location of where they linked to the site, and what products they may have purchased.
Peak Evolve Mobile Web SolutionsPeak Evolve Mobile Web Solutionsprovides clients with this technology service and can pay forward to their clients. Calls to action aren’t for everyone, and no marketing message is truly universal. What we would like to do is narrow the odds.
Thus, we offer clients dynamic personalization. A customer decides an action trigger based on their wants and needs. Meaning, engagement is smooth when a visitor speaks to almost directly via action triggers that are made to match their particular situation via a trigger-action-conversion formula.
For instance, your business is a small downtown bistro. A potential customer opens up your website on their mobile phone at 1:30 PM. An action trigger is activated that brings up a lunch menu immediately. The site owner sets the criteria (1:30 PM falls within their designated lunchtime), and the consumer directly benefits.
What is fascinating about this technique is after you have the software installed on your active site it does all the extra legwork for you with Peak Evolve by your side.
Calls to action are the key to a good user experience and should be a part of your mobile optimization. What is Mobile Optimization? Mainly it is when a user clicks on your website from a mobile device, and your site adjusts to the size of the mobile device's screen. All features are designed for the mobile screen.
"Its silly how a website can be formatted for desktop-only style in this day of age, 2017." - Evan Pomeranz
Mobile dominates the devices, period. When you view a brochure, a magazine, any other form of marketing, the format is made to fit the size of it, and designed to engage for that particular size and format. The same should be of mobile websites.
Your business website is your most important piece of marketing, and the mobile device is the most widely used device to view websites. This is why its so critical to be mobile friendly. Your audience demands it, as 74% of the 250 million mobile consumers expect a website to be mobile friendly.
It is important for a website landing page to be able to be accessible to all mobile devices. No business would be in their right mind to pass up a customer just because they lacked mobile website optimization. However, it happens when a business doesn't realize how important mobile accessibility is to their landing page, or to their marketing efforts as a whole.
So, how does someone set up their landing page to be mobile accessible? The best route is to use a website design company because they can help guide you through all of the steps. Landing pages can be somewhat tricky to make the call to action visible as well as the content. Also, you will be 100% sure that you have set up your landing page correctly.
For your convenience, I do have a few tips that may help you along the way.
What is the appropriate usage of a CTA?
Mainly a CTA is used to give a potential customer a way to contact a business. The CTA could be simply a button to call, sign up for a free newsletter, or about a new product. Either way, it is to grasp the attention of the user to follow through with the CTA. Simply, a CTA is the key to driving conversions.
But how do you know what CTA to use on your site? Finding the right CTA for your site can be tricky if you don't know what you are looking for to advance your business. First, you will need to identify stages in your sales cycle such as awareness, purchases, and evaluation.
Once you have figured out your stages, look at what should be linked to them as a CTA button. Obviously, each clientele stage has a different need. Be sure to place them where they will be accessible to the new client as well as the seasoned ones. It is beneficial to put a CTA button on all of your site pages because this gives more access to your customers.
The True Benefit of Calls to Action
Sometimes marketing isn’t as simple as asking someone to do something through suggestion or subliminal message. Instead, “download this ebook” can be much more effective than “we’ve released a new ebook; are you interested?" By being direct, a user will comprehend your request much easier.
There are many benefits from using a CTA button on your site. By adding a CTA button to your social media sites, including your personal business website or mobile site it can allow you to be more devoted and focused on conversion. A CTA increases the rate of your conversion by giving your visitors direct access to your products or services by a click of a button.
Another benefit is that it shows those that come to your site that you have reached out to them. It shows visitors to your site that you are a professional and not a fly by the pants business person. Also, it shows a potential customer that you are serious about what you do.
No matter which path of conversion you plan to place in your site rather it be getting more sales on a new product or more clientele put on your newsletter. Ultimately, the goal ends up being the same, and you end up with more customers and sales.
There are many ways to implement a CTA button on your mobile site. If you are unsure how to put into practice a CTA button onto your mobile site, you should consider using a website design company that can guide you. Also, they should specialize in mobile responsive sites.
Calls to action that work right from your website are possible with Peak Evolve . Their technology and professionalism will have your website up and running professionally in no time. It will have CTA buttons where needed and be responsive and mobile friendly. Their customers appreciate the convenience and integrated calls to action, which works in both their favor and in yours. By utilizing Peak Evolve to be your specialist, you will have a substantial increase in website hits, converted leads and a boost in sales.
Peak Evolve can help your business look its best online. As a leading Long Island NY Website Design Company , we help businesses convert and connect with more website visitors by using calls-to-action appropriately. Contact us to get started.
Most online business owners are familiar with Google’s algorithm, though they may not fully understand what it truly means or does. Novices at online marketing can tell you that it’s important to worship the Google algorithm gods, making sure their sites are neat and keyword-inclusive so they shoot up the ranks on Google’s search engine.
This is called SEO -- search engine optimization, in case you’re unfamiliar. Common SEO checkboxes to tick off are including keywords in site copy, including blog posts to websites to increase traffic and staying statistics and also URL configuration. What you may not know, though, is that how mobile-friendly a site is also falls into the category of SEO.
A competent Search Engine Optimization company can help with your rankings.
See, Google is much like any other mobile smartphone or tablet user in that they want your website to work when they visit it. If a potential consumer visits your site on their iPhone only to find that it’s hard to navigate or impossible to use on their device, they’ll leave. In one way, this hurts your traffic and staying stats. In another way, it does you more harm than good with Google.
Google’s Responsive Preference
First, let’s list off three separate mobile design options that exist out there today, as listed by SearchEngineLand :
We at Peak Evolve use all of these methods.
Any and all of these are better than having no mobile site at all...but why does Google prefer a mobile site at all, and which do they prefer of the three?
The answer to the first question is actually pretty simple: mobile-friendly websites are consumer-focused. They increase a website’s value to the consumer. To answer the second question, Google prefers responsive design.
Want a long-form answer? Google can help us with that based on their own reasoning for choosing responsive design as their preference.
These are just three of the reasons Google lists, but they paint a pretty obvious picture. Google appreciates that mobile-friendly websites work for Internet users, and this in turn works for them. Websites that don’t work well on mobile devices don’t help Google’s servers at all and leave users in a lurch, furthering Google’s distaste.
These are some of a few reasons we recommend businesses switch to mobile-friendly design options . If you want your site to be on par with Google’s standards, responsive design is the only way. If your business does not rely on SEO for new business, and you want to give customers and visitors a good mobile user experience, then adding a stand-alone mobile site is your best bet.
Peak Evolve Mobile Web Solutions is a Long Island website design company and that helps businesses grow their business, obtain more leads and convert more prospects into clients. Contact us for a solution for your business.
Small businesses often find it harder to advertise online because of their size and purpose. While this doesn’t apply to all small businesses, most are small by design. They are local startups that want to do business with a specific area in mind OR they have a hyperfocused service that only applies to a specialized demographic.
This is where Google comes in. Google can be a small business’ biggest asset when it comes to ranking well online, thus making it much more likely that they reach their target audience. The problem is that most small business owners don’t fully understand how they need to appeal to Google in order to rank well.
How Google Looks at Small Business Sites
Based on Google’s own support site , the search engine giant judges local business ranking by three different factors:
While these parameters apply to local businesses, other small businesses can learn a thing or two from the same criteria (except perhaps Distance).
Using these three factors, Google combines how a site ranks in each three category to display on their search results. This is designed to help searchers get matched with the results that are truly relevant to them.
Appealing to Google’s Criteria
Now that you know some basic parameters for Google’s small business ranking criteria, you can now focus on the methods you need to take in order to appeal to this algorithm. The following pieces of advice are taken from the above Google support link and FitSmallBusiness .
Small businesses need high search rankings in order to reach a wide consumer base. When you take the above advice to heart, you’ll be amazed at how much higher your small business ranks according to Google’s algorithm.
If you are concerned about how well you are generating and converting leads, then there are many ways that you can make some site improvements to see big results. Online marketing is important because it is such a significant source of potential clients, but its complexity means that it can be hard to keep up with everything you need to do. In this post, we'll run down some of the best ideas to improve your site outcomes and performance.
We'll address web design, SEO, email and social media marketing, and other key topics. By the end of the post, you'll have learned several tweaks and changes that you can implement for a better ROI.
Social media marketing is valuable because it provides a direct means of communicating to potential leads. You can inform them about deals, promotions, new products, and any other information that would add value for them. On top of that, social media follows, likes, and shares are extremely low-cost for the customer in terms of time and attention, so it is relatively easy to assemble a following. If you aren't doing it already, use social media to engage your followers.
Give them a reason to pay attention to your posts. Invite comments and responses. Then turn followers into leads by mentioning products and linking to them, announcing promotions in advance, or pointing out features. You want to capitalize on the impulse click that turns into a purchase decision. That's why you want your social media accounts to send a lot of leads through to your site.
Combine social media marketing with content marketing, another tip in this post, as well as mobile-ready design, which is the next tip. Your social media profiles can convey information as well. A Facebook page can contain nearly as much info as a full site, and it's very readily accessible to any customer.
It's time to come to terms with the fact that a large portion of your leads are probably on a phone, or perhaps a tablet. If your website doesn't work well on mobile browsers, then you are pushing away that part of the audience. You need to check some key problem areas. For example, make sure all fonts and images still look good on small screens.
Do they get fuzzy? Are the columns too wide, making it annoying to read? Mobile design is all about responding intelligently to the screen resolution and touch capabilities of smaller devices. Links that seem fine on the desktop site might be too close together to tap accurately on mobile.
Use Google's mobile responsiveness tool to check how well your site works for mobile users. Then try it yourself using as many different platforms as you can. Mobile users are valuable because if they are searching for your business, they are probably on the verge of making a call or a purchase.
That means they are prime targets for conversion. But if they have to deal with a buggy or unclear site, they will switch to another one immediately. Get your mobile design up to par as soon as possible.
Building on that last point, you need to ensure that every user that comes to your site has a positive experience. In today's market, there's always another competitor, and customers know that. If they run into the slightest problem in dealing with your site, they will leave and pick the next one they see on Google.
Just one systematic flaw in design can lead to a major leakage of potential leads. Asking for email addresses too aggressively? Autoplaying videos and animations? Long load times? Any of these characteristics can be a problem.
Think especially hard about the mobile user experience. Does your site design require a lot of data to use? That can steer people away. If your site has any ads on it, they sometimes display differently on mobile, so make sure those are not getting in the way. Anytime a site visitor feels frustrated or impatient, you risk losing them.
Ask friends and family to try navigating around the site to locate any pain points or sources of confusion. Then act on that feedback to improve the user experience. If people are clicking through to your site but not buying, it could be due to a bad experience that's sending them elsewhere. Keep an eye on your bounce rate .
To promote a good user experience, fast loading, and a good mobile design , incorporate contemporary design choices as much as you can. Modern web design tends towards the simple and functional. Put yourself in the shoes of the customer. They have information they want, like the features of a product or a description of your business.
They should be able to get that information quickly and easily from anywhere on your site. You need a clear and simple navigational structure. Avoid the impulse to add videos and animations. In real life, they are the equivalent of storefronts that have bright flashing lights and loud music.
It might seem impressive but most people just find it annoying. Your landing pages should be especially good, because they are your first impression. Practice being a customer and try seeing how easy it is to get from one page to another. If it takes more than a few clicks, then you are risking people wandering off and doing something else with their time. Don't try to show off with fancy design tricks. Instead, you should be impressing them with your products.
SEO is an ever-changing field. The newest SEO techniques are developed to help businesses make the most of the current Google search and ranking algorithms. That means it is a little tricky to give advice that is going to apply for the future. A few things are always important, though. Good, clean, and functional sites get rewarded, as do ones that are mobile-friendly.
Google is also heavily favoring localized content, meaning content that is tied to a particular city or town. So if you have a traditional storefront or a geographic service area, emphasize that location on your site. Target keywords that your prospective customers are searching, but don't make your site so heavily optimized that it seems strange to a human visitor.
More social engagement, more listings on sites like Yelp or Angie's List, and more relationships with strong sites means better rankings. See the Content Marketing tip for more advice on using SEO to generate leads. It's a good idea to spend some time every few months reading up on the latest SEO trends so that you can stay on top of that you might need to change in your design, because a single Google update can have major effects overnight. SEO is not something that should be conducted by novice marketers, and should be relied upon by experts.
Calls to Action
Calls to action are a valuable tool. You don't want to use them too much, but they are the perfect way to tell the customer exactly what they need to do to get the value that you are promising them. Mix up your CTAs by emphasizing different actions. Some might involve buying a product.
Others might direct the reader to a phone line for more information. Still others will be requests to follow you on social media. Sprinkle CTAs throughout your content so that the reader is never confused about what you want and how they will benefit from doing it. Make use of CTAs to do internal linking, or link out to your social media profiles.
Not only are you asking them to perform an action, but you are embedding the means to do the action within the CTA itself to make the procedure as painless as possible. You can create standard CTAs and use them several times with small tweaks to save time, because the underlying intent will generally be the same for each one. This idea goes well with content marketing because that content is a natural vehicle for CTAs.
Email marketing is an important field to understand, because it is one of the most efficient forms of online marketing. It consists of a basic sequence. First, ask for site visitors to give you their email address. Then, target your list of subscribers with marketing content, offers, and promos to lure them into buying. So there's two main elements here. The first is in web design.
You need to create landing pages that ask for email addresses and promise something in return: an instant coupon, exclusive promotion, or tailored content, for example. Ideally, it is something that provides value immediately. Then when someone subscribes, you email them right away with whatever you promised.
This builds trust and establishes you as a source of value. You then will have a list of interested potential leads that you can target with announcements, new content, discounts, and so on. So the second part is all about writing effective emails. You can use automated marketing tools to help your email marketing efforts, help you design email templates and set them to automatically send themselves to subgroups of your subscriber list. This can get quite advanced, but automation is at the core of what gives email marketing such a high ROI.
Data and Testing
Periodically, you'll want to evaluate how well your site is performing. Collect data about your social media campaigns, your SEO outcomes, web analytics, consumer behavior, sales, and anything else you can. This will help you build a profile of who your typical customers are and what attracts them to your brand. Ideally, you can also learn about what kind of leads are visiting your site without making a purchase. Examine this group closely.
Where do they come from? If it's from emailed links, perhaps your emails are not descriptive enough and subscribers are getting the wrong idea. If it's from ads, maybe the ads are running in the wrong places. It could be that you are getting lots of visits but few conversions because your site is poorly designed.
This is especially likely if you have a hard time converting mobile users. You should examine this data frequently to see how and why you fail to convert. The more data you have, the more you can learn. Then you can test out alternative email templates, new design elements, and so on using A/B testing and other protocols. That way you can keep improving your conversion rate.
Content marketing is closely linked to SEO . It is the practice of creating content and publishing it on your site, usually in the form of a blog. The goal of the blog is to collect genuinely informative content that is related to your industry or business. Anyone searching for information about that industry could come across your blog.
Good content will establish you as a thought leader and attract new subscribers and social media followers. Additionally, Google rewards blogs that publish frequent, good posts, so you will get an SEO boost. There are many additional elements to content marketing, such as guest posts, creating ebooks, and so on, so there is a lot to learn if you are interested in the possibility of content marketing.
If you are interested in working with a proven website design and marketing company to optimize your lead conversion, build a successful sales and marketing funnel of highly targeted new prospects and leads by using these and other methods, you should contact us at (855) 879-3544 or at any of our social media pages.
We'd be happy to do a free website and SEO audit with a consultation to explain exactly what we can do for you and how it will help. You could be missing out on new customers, and we can assist you so that you reach the most people possible.
Peak Evolve is a Long Island Website Design Company that can increase your sales and marketing systems for maximum results.
At Peak Evolve , we see clients that have a varied amount of business ownership and website best practice experience. Some are total novices, while others are seasoned business owners. Some don’t know the first thing about responsive design, while others already know why it’s such an important aspect of their business’ online presence .
For all potential clients we see, there’s always a big question we want to ask if they already have an established website: “ Is your website already mobile friendly? ”
This question works in two ways. If their website isn’t mobile friendly, we then can illustrate to them why this is such an important topic of discussion . If their website is mobile friendly, that’s wonderful! We can help them in other digital marketing areas outside of responsive design.
However, there’s a common problem that is reached before we get to the determination. Many business owners don’t fully understand how to judge whether or not their website truly is mobile friendly. There’s more to think about than responsive design when it comes to determining how well a mobile device user can browse a particular website, making this more of an undertaking than you’d first think.
Google’s Amazing Resource
Our preferred way of establishing a site’s mobile-friendly status is via Google’s simple Mobile-Friendly Test . Simply pop in a URL and Google can quickly tell you whether or not a website is mobile-friendly based on analysis. Click the link and trying typing in Peak Evolve’s URL. In a few seconds, a page will pop up displaying its finding: “ Page is mobile-friendly .”
A website that is formatted for a desktop computer is not mobile friendly. How to tell? Does the website have text that is too small to read without the need to pinch-and-zoom? Can you hold the phone at an arms distance away and read whats there? Are there links and text in the header or footer the cannot be read without struggling? Does it adapt to the size of the screen it is being viewed upon? If you answered no, then you are missing out on opportunities and losing business to your competition.
The internet was created when desktop computers were the only devices for viewing these websites. Now, desktop computers are less than 50% of all website traffic. There is key technology called Viewport Meta that allows websites to adapt properly to fit the screen of a mobile device. Businesses need to understand that the new standard in website design allows for mobile optimization and businesses still stuck with a desktop format need a mobile solution as the future of websites depends on it.
2 Options For Mobile
One option is to add a mobile website to your existing website. When visitors land on your website from their mobile device, they will access the mobile site. Your desktop version stays the same, and untouched. This gives businesses 2 websites to manage, but if they do not frequently update or edit their site, this is a fine option. Learn more about mobile web design
The better and more complete option is to re-build the website on a responsive framework, that adapts to the size of the screen automatically for an optimal viewing experience every time. This is the preferred method from Google and is the most complete solution, as future devices will be optimized with a responsive design. Learn more about responsive website design
Other Mobile Testing Methods
Google’s mobility test is just one of many out there, and it’s actually recommended that you try out a few on your website to see what their analytics individually come up with. Other methods of mobile-friendly testing include:
The good news is that most mobility problems are fixed when a business site uses a responsive design. Responsive design means that a specific layout conforms to the device on which it is viewed, whether it’s a desktop computer or a new trendy smartphone. It also allows for future devices to display your website properly, and maintain your good reputation.
Want to be completely sure your device is as mobile-friendly as possible? There’s no other option -- mobile/responsive design is your best solution.
Contact Peak Evolve Mobile Web Solutions, a Long Island web design company for more about Website Design, Mobile Solutions or Digital Marketing Services .
Plugins seem like an amazing part of website creation, right? If you’re unfamiliar with plugins, website creation platforms like WordPress offer users base features, (as well some premium ones too) that become unlocked when you pay for them. In addition to these capabilities, the site offers plugins that can be installed to the user’s blog or site. These can range from SEO analytics trackers to ecommerce tools they can use to turn their site into a business of sorts.
Essentially, to add any content other than text on WordPress, you’ll need to use a plugin, and if you want that plugin to last, you need to understand the code that went into building that plugin.
On their face, plugins seem amazing -- but are they all they’re cracked up to be? If they’re working well...sort of. When they aren’t working well? They can lead to website disaster.
In reality, plugins don’t work well with responsive web design and stability support. The above example is also only looking at WordPress -- other platforms install plugins from scratch, which can be a different can of worms. When a plugin malfunctions, consumers can experience a myriad of different problems viewing your website. Here are a few and why you should do without them.
Plugins Lead to Security Risk
Plugins are by default a foreign entity to a website. This is, after all, the point of a plugin. It’s a non-native addition to a website that’s supposed to give it added oomph. Because of this, plugins come with some pretty glaring security flaws . Plugins can be tricky to manage and a pain to install in the first place, which can lead to holes in a business’ tech security system. It’s also worth noting that any business that is installing plugins from scratch is connecting with an entity whose security protocols they may not have control over. This can compromise a website at large, let alone impact site browsers.
Plugin Versions Go Out of Date
Going back to WordPress, users of the platform are likely all too familiar with plugin updates. They log into their blog or site hub and see a notification that unless they update a certain plugin, it may not be compatible with their website any longer.
Are most plugins updatable? Yes. Is it a pain to have to constantly update plugins, or sometimes even to be forced to install a buggy plugin just because you have no other choice? Yes. It may also take a while for a plugin updated to come out in the case that the previous version did contain a bug. This can be extremely frustrating if you have ecommerce sales to worry about .
Plugins Can Slow Down Loading Time
A buggy plugin may be the culprit if you visit a website and find that site load time is longer than usual. Kissmetrics has compiled some reasons why an ecommerce site might be bogged down and plugins are certainly on that list. A broken or out-of-date plugin can create a sluggish wait time for site loading, and consumers don’t like that. To top it off, some plugins working properly can cause the same problem due to the outside scripts they have to run.
Some Plugins Are Neglected By The Developer
Some plugins that were created by amateur or hobbyist developers become abandoned and are never kept up to date. Every time a new browser, device or system update comes out, these plugins need to be updated as well. The code needs to reflect the new platform upgrade, or new technology, so it loads and functions properly on the website.
Is There a Solution?
Professional web developers will stick with a small set of plugins they know and trust. Many business owners fall into the trap of relying on the first plugin they can find to load their new photo or video on their website just for that plugin to fail within a year. Then they get a big error message on their website which gives visitors a bad impression of that business.
Alternative To WordPress:
Yes -- instead of focusing on how to fix broken plugins, Peak Evolve looks to eliminate them altogether. More than just another New York web design company, they use strategic tools to work around them. “We don’t want our clients to rely on plugins that break and need constant updating. Instead, we implement native features that get the job done in a faster, continuously evolving manner. We know that our widgets were created with the platform integration in mind, so we know they get updated as our platform does automatically.
Contact Peak Evolve for a free guide to learning more about the risks of WordPress: CLICK HERE
Do you have a smartphone? Maybe a better question would be this one: have you picked up your smartphone in the past five minutes? You might even be reading this very blog post on an iPhone or the latest Samsung Galaxy, thus proving the power mobile devices have over our world.
As a website design company from Long Island New York, Peak Evolve wants to let our customers know that mobile Internet use isn’t just the future -- it’s the present. The future is now. That’s why we offer clients responsive design packages that bring their businesses up to speed in the world of tech innovation. Our websites are future proof in a sense as the responsive and adaptive nature of the websites will conform to different devices, even devices we have not seen or thought of yet.
Want to know more about mobile facts and development -- are you still not convinced it’s worth the time? The following fact sheet explores some important mobile web browsing facts and why they all lead to one conclusion: you need to convert to mobile-friendly designs ASAP!
Your Customers Are Already Mobile
74% of all smartphone owners use their phone to access the internet.
In a survey conducted, 95% of 18-29 years old do, 83% of 30-49 year olds, and impressively, 61% of 50-64 year olds are using their smart phones to access the internet.
90% of all mobile users don't leave home without their device.
And more importantly, they want a mobile experience.
73% of visitors prefer a site thats optimized for mobile, designed for a small screen and simple to use.
Customers will leave a site that has a slow loading time
, they expect a site to load in 3 seconds or less.
61% of visitors will abandon a site right away that isn't optimized for mobile, because its easier to hit the back button than pinch and zoom.
64% of consumers say the ability to easily call a business is critical to their decision to make a purchase.
57% of people say they get frustrated when unable to call a business directly from a phone and will go elsewhere.
It seems its easier to hit the back button on the browser than to copy and paste or scroll around a desktop oriented website from a mobile device or tablet.
When it comes to shopping, mobile is king. Not only to consumers use their devices to look up reviews while shopping, but local searches lead 55% of mobile visitors to visit stores within one day
Google is almost infamous for the constant adjustments it makes to its algorithm. If you want a ballpark number, we’ve got the data for you: Moz reports that Google changes its algorithm roughly 500 to 600 times every single year. One major constant that’s been championed within Google’s algorithm, affectionately titled Hummingbird, is that websites that are mobile-friendly are raised up above others.
While many outlets reported Google was going to punish non-mobile-friendly sites simultaneously, the championing of mobile-friendly websites is the real punishment. If you sit around and continue using non-responsive website design, the more enlightened business owners will quickly outrank you when it comes to Google’s SEO standings.
Let’s say that you’re in the boat of other business owners who haven’t created a responsive website for their business. Never fear -- the New York-based web design agency Peak Evolve is here to help.
Embracing Mobility in Your Website Design
First thing’s first -- if you want a mobile-friendly website with responsive design components that work, we’ve got options for you. We offer responsive web design packages that cover you completely; our focus is on total website fluidity, not just mobile-integration. This includes a 5-15 page customized website, Amazon web services hosting, an analytics dashboard, encryption (https://) and more.
Creating a mobile-friendly website is only part of what makes a business site appeal to Google’s algorithm, though. While this is the obvious option that’s specifically about mobility, it’s not the only thing business owners need to be wary of when it comes to Google analytics standings.
We also offer services related to some of the following, but these are just some general areas to focus on if you really want your business’ website to shine in Google’s eyes:
Above all, mobility should be your most immediate concern. Without a mobile website, you’re losing potential traffic in a one-two punch: not only will Google not raise your site as high in search rankings, consumers that do happen upon your site will more than likely leave after being unable to use it properly.
Propel your business site into the new age of responsive web design. The time to switch to a mobile-optimized website is now.
We’re often asked about the logistics of responsive and mobile-friendly web design” says Peak Evolve , “It usually comes after they ask the question, what is a responsive website, anyway?” Peak Evolve, a website design and digital marketing company from Long Island NY, specializing in responsive and mobile website development.
Let’s break it down -- a responsive website is one that contains design features that conform to the user. The idea behind responsive website design is that “ design and development should respond to the user’s behavior and environment based on screen size, platform and orientation .” This means that a website will adapt to a user’s view no matter their web browser, screen resolution or the device they’re using to browse the web.
In theory and use this is pretty simple -- you likely take responsive web design for granted every day as you browse the web with ease on user-friendly sites. While we’re the ones who design the sites and come up with responsive website solutions, we always implore business and website owners to truly understand how responsive web design works.
Responsive Web Design 101
An easy way to understand how responsive websites work is to read along with this infographic from the Verve in another tab. We’ll give you some more details while they offer you an illustrated visual aide.
In a nutshell, responsive web design recognizes the parameters of the device on which the layout is being viewed. Based on the information provided, like the width of their resolution, the smart design coding determines the amount of space available. Once it processes the information, the coding then displays the website in a way that suits the browsing credentials.
If a consumer is on a 1366 x 768 resolution laptop, the website will conform to this size. If a consumer is browsing the site on their iPhone, the coding recognizes the mobile device and displays a mobile version of the site. Images and grids respond to the credentials as well, so Internet users can comfortably view the site on any device.
There’s also a question of being able to switch easily. It’s not as if the layout identifies the source credentials and tosses up a premade layout -- all of the coding is itself flexible. The layouts and designs themselves also don’t just adjust to a user’s max resolution as a standard. Not everyone opens their web browser at a full screen, so a truly responsive layout identifies the size of the browser (whether it’s in-window or split screen) and adjusts accordingly.
All of this is achieved with coding language such as CSS that is created to give layouts fluidity. If you want a master class on flexible and responsive CSS coding, that’s another blog post.
Why Invest in User-Friendly Design?
The obvious draw is that it’s convenient for browsers who want to view a website. Imagine that you have a business site that isn’t mobile-friendly. A consumer tries to access the website from their smartphone and finds that the site is broken on their phone. If you were in their shoes and couldn’t get the site to work, wouldn’t you tab away?
Mobile websites are also favored by Google’s SEO and ranking algorithms . If a business owner creates a responsive business site, their search result potential increases and they’re more likely to be found via local SEO searches.
Responsive web design is directly linked to actionable sales. Search Engine Land found that nine out of 10 mobile searches led to some kind of customer action , and businesses without mobile-friendly sites lose out on a large percentage of this potential.
Finally, mobility and responsive web design helps pull businesses into the modern tech era. Peak Evolve always advises business owners that they’d rather be ahead of the times -- not behind them.
Our modern technology is changing rapidly and it can be difficult for business owners to stay on top of all the latest changes that take place. For example, a website that may have looked up-to-date and very professional 5 years ago may be very awkward to look at on new devices. With the takeover of mobile devices, it is important to make sure your online presence is mobile-friendly.
With Google now favoring mobile-friendly websites in their search results, it is even more important to make sure your company's website is able to be viewed properly on mobile devices.
Responsive design is a tool for websites that is very important for businesses to understand. With a proper responsive design, your company's website will be able to display properly on different mobile devices. With many different smartphone and tablet display sizes available, it is important to use a responsive design for your website. However, without a proper background in web design, you may be wondering just how to make this happen. Hiring a professional web design firm could be the first step in creating a website that will work seamlessly on different mobile devices.
When a website loads on a mobile device, if the site looks exactly the same as the desktop format, then that website is not mobil-friendly. Mobile sites are formatted to fit the smartphone or tablet screen, without having to pinch-and-zoom. Its optimized to give a positive, seamless experience without frustration. The text is the right size to be able to read easily and clearly and the features are all at the click of a button. Its a very user-friendly, thumb-friendly and device-friendly website, and its what todays consumers expect.
When it comes to selling products online, shoppers are buying products more often on their mobile devices than desktop computers . If your company is trying to sell products online without a mobile-friendly website, you will be missing out on sales. Your customers don't just want a mobile-friendly experience, they expect it. In recent surveys, 75% of customers said they would be more likely to buy products on a site that was easy to navigate on their mobile device.
Google is constantly trying to make their search engine results reflect the very best sites on the internet. If you do not have the right type of mobile design on your site, Google could penalize your company's website . This would make your site virtually invisible in search results. Having a responsive design on your website will help Google place your site much higher in search results which will mean more potential customers discovering your business.
First impressions are everything in the world of business. In our modern world, most customers are going run across your business online. This means that your website is going to be either a great or horrible first impression for your business. Make sure that you are getting the most out of your first impression by having a responsive theme. This can make the difference in someone becoming a loyal customer or them never returning to your website again.
Digital reputations are a serious part of business today. With an out-of-date website, you are going to have a reputation of a company that is not modern. This is something that you can avoid by hiring a web design company that focuses on the modernization of websites. Peak Evolve is a great example of a company that works with clients to bring their website into the modern mobile-friendly world. Working with a company like Peak Evolve will help you to better organize your photos, videos, and written content on your website in a manner that will be beautifully displayed on any sized display.
Investing in the modernization of your website is an investment that will pay off big in the long run. This one time cost will help you earn much more money down the road with pleased first-time clients and customers. Creating mobile-friendly content for your company i s also a great way to be discovered online. More often than not, potential customers will revert to their tablets and smartphones when searching for your products and services. It is up to you to give them a beautifully designed experience that will help persuade them to use your products or services.
Mastering the art of SEO, social media, and mobile design can be an excellent combination that will help your business soar. However, this can be overwhelming for business owners to take on themselves. Luckily, there are web design firms that will help your site display beautifully on mobile devices, help your company stand out on social media platforms, and show up on relevant search engine searches. Your customer's mobile devices are a vital marketing tool for your business.
Make sure that your company's site is taking advantage of this marketing tool. Contacting a web design firm that focuses on mobile-friendly sites will help you reach an entirely new customer base. Take the time and money to invest into responsive web design today. Reduce the amount of missed opportunities your company is enduring by redesigning your site today
To offer your website visitors the best possible experiences, you need to understand them. Here are 4 Internet user behaviors you should know about if your business has a website and you want to get to know your audience or more importantly, customers better:
1. Users are most active during mornings and evenings
Understanding how users split their time across devices is an important point in developing your mobile strategy.
Mobile usage usually peaks during early morning (6 AM to 9 AM) and evenings (6 PM to 11 PM), according to research conducted by Microsoft and The Financial Times
. This is probably because mobile users check their smartphones first thing in the morning, before even getting out of bed. It is also how they wind their evenings down and browsing on their mobiles is the last thing they do before going to sleep.
On the other hand, desktop users spend most of their time online during working hours (9 AM to 6 PM). This is most likely because they have desktops at work and have access to the Internet during the entirety of their shifts.
2. Product research is for mobile; purchasing is done on desktop
Internet users admit that they use their mobile devices to do research on products they are interested in. They check reviews, compare prices, check the maps for the retail store. In fact, 82% of smartphone users have used their mobile devices to make a decision before purchasing while inside the store.
However, despite all the mobile activity when it comes to product research and price comparison, 37% of users say that they didn’t finish making the purchase on mobile but rather later on a desktop. This is mostly because of habit and that most Internet users still believe that the desktop is still more secure when it comes to making online purchases.
3. Most mobile users don’t mind sharing their locations
Most desktop users worry about privacy threats and cyber security and are less likely to share their locations when it comes to providing personal information with brands. This is probably because their desktops are located at their offices or homes and don’t want to divulge such private information.
Mobile users, on the other hand, aren’t exactly wary of disclosing their location due to privacy issues but rather because it drains their smartphone batteries. And 76% of people using the feature say it helps them receive more meaningful content. Additionally, a survey by Google shows that 61% of smartphone users state they are more likely to purchase from companies whose mobile sites customized information based on their location.
4. Users are staying in-store less but spending more
Although foot traffic in stores has decreased, it appears that users are still spending more when they visit. This is because consumers now walk into stores informed. They’ve done the research on the product and don’t need to spend time looking it over to make a decision. Before they come into the store, based on their product research and price comparisons via the web, they walk into the store prepared to buy.
However, conversion rates are still highest offline with 82% of customers preferring to buy instore, 45% on their desktops or tablet and only 17% through their mobile phones.
It was reported recently that mobile usage has surpassed desktop use. However, we conclude that it is critical to provide both mobile and desktop users the best website experience. This means that a website that is mobile responsive
is essential for any business as it would cover all the angles of providing potential customers the best user experience on both mobile and desktop.
Mobile websites now have the same functionalities as traditional desktop browsers with social integration, push notifications, and even mobile payments.
With over 3.5 billion internet users worldwide and the 2 billion of them accessing the web via their smartphones, the business industry realizes the significant role that mobile plays in B2B commerce. Here is why:
Close to 75% of B2B buyers claim that it has been more convenient to buy from an e-commerce site that buying from a sales rep.
Users can now get the whole customer experience right from their mobiles; from browsing catalogs to sharing products across their social media accounts to making a payment for an item. But because mobiles offer benefits such as portability, feature-rich apps, and overall user experience, more and more prefer to do business via these devices.
Naturally, B2B buyers and sellers demand the same user-friendly mobile experience that will play a bigger role in profitability and productivity for their businesses.
On November 1, 2016, it was reported that for the first time in history, mobile usage had surpassed desktop. This announcement came from web analytics company, StatCounter , whose data showed that 51.3% of Internet users used their smartphones or tablets to visit websites.
These statistics prove now more than ever why every business needs to refine their mobile marketing strategies. Here are the top 5 reasons why leaders in marketing should be prioritizing their mobile marketing efforts:
1. Google will reward you
Google had long determined that users were making the shift towards mobile and because of this started rewarding websites who were optimized for mobile. Google will give you a marketing boost by increasing your website visibility through searches if your site is mobile-friendly. On the other hand, those websites which are not mobile-friendly will see a decline in search results.
2. Social media marketing
Social media platforms such as Facebook have evolved and have become more than a place for old friends to reconnect and share photos and statuses. Social media platforms, having realized the potential for mobile marketing allow businesses to efficiently target their mobile customers with the click of a button.
Given the millions of people accessing social media via their mobiles, that is a huge audience of potential customers you would be missing out on if you decided to put mobile marketing aside and concentrated on traditional marketing.
3. Personalized marketing means more paying customers
Perhaps the reason that mobile usage has surpassed desktop use is that most desktops or laptops these days are associated with work. At the end of the day, people leave their offices and their desktops and naturally don’t want to look at anything that reminds them of work until the next day.
Mobile, on the other hand, is very personal and people carry them everywhere. Mobile marketing would be a more personalized form or marketing that would allow brands to get even closer to their customers. People viewing ads or reading product emails on their mobile in the comfort of their home or even sitting in a café would feel a connection towards the ad and the brand vs. if they read it on a company desktop while sitting at their desk.
4. Mobile means a bigger audience
Two-thirds of adults have been surveyed to own a mobile device such as smartphone or tablet, and they spend 2 hours on it a day, on average. Seventy percent of Internet use is now on mobile. Factor in the billions of Internet users worldwide and that would be the potential audience for your brand if you were to leverage mobile marketing.
5. The shopping behavior of mobile users
While Internet use has shifted towards mobile, shoppers say they use their mobiles to help them make decisions on a product that they are interested in but ultimately make the purchase on their desktop. This is mostly because most Internet users still believe that desktop is more secure for online purchases than mobile.
However, mobile users say that it was via their smartphones and tablets that they did the majority of their product research, price comparison, and read reviews. For businesses, this means aiming to provide their potential customers with the best website experience such as websites optimized for mobile and online customer support prepared to answer queries. For marketers, this means that their efforts should be concentrated on mobile marketing strategies now more than ever.
It was reported in November 2016 that there are now officially more Internet users accessing the web from their mobile devices such as smartphones and tablets than from their desktop computers. Data released by StatCounter shows that only 48.7% of visits came from desktops or notebooks while 51.3% of all web visits came from mobile devices.
The shift towards mobile devices over the years has been due mostly to internet users increased appetite for video. With the development of high-speed 4G data networks allowing people to watch more video from YouTube, on-demand programming services such as Netflix, more and more people are choosing to be online using their mobile devices for their portability allowing viewing on-the-go. However, online viewers aren’t replacing their laptops or desktops entirely when it comes to online viewing. Instead, they are watching the video across multiple screens or start watching from one device and switch to another if they need to be on-the-move.
It has been surveyed that two-thirds of adults own a smartphone with the average amount of time that they spent online on it has to almost 2 hours per day. Approximately 34% of all adults who owned a smartphone used their smartphones within the first five minutes of waking up.
“Mobile internet is now growing at the expense of all other media,” said Jonathan Barnard, Zenith’s Media Consumption Forecasts head of forecasting. “Seventy percent of Internet use is now on a mobile, and the use of a desktop for internet will fall by almost 16 percent, this year.”
“The expansion of mobile Internet consumption is an opportunity for traditional publishers and broadcasters, as much as a threat,” he said. “Traditional media has invested heavily in online brand extensions, and some of them have larger audiences online than they ever had for the offline products.”
What this means for businesses
The debate has long been over that to compete in the market today; businesses need to be mobile-centric, concentrating on both mobile apps and mobile sites. There are still businesses who haven’t quite embraced the mobile-first approach. Those are the companies that are losing sales for failing to create a better mobile experience for their potential customers. Its imperative that businesses have a mobile web solution going into 2017
Consider that 80% of moms have their mobile phones with them for the majority of the day with 33% making online purchases using those devices. Many of us research the products we are interested in on our mobiles before we visit the retail store, or even while shopping at the store.
To convert more of your website visitors into customers, your business needs to offer a good user experience to both your traditional website audience as well as your mobile visitors. Because more internet users are now viewing the web on their smartphones, they are more likely to see your mobile site before they ever see your desktop website. If they do not have a good experience such as the one they would have if you had a mobile responsive site , they are more likely to move on out of frustration or because your site was just too difficult to navigate because it was not built for mobile viewing.
With so many terms being thrown around about how essential it is for businesses to be more mobile-centric, many entrepreneurs find themselves asking what the difference between mobile-friendly and mobile-optimized is. On top of that, what is a dedicated mobile website vs. one with a responsive design?
To address the growing demand of businesses to give their website visitors the best mobile experience they can, businesses big and small need to know the difference to make an informed decision on which applies to them and their business needs.
With a recent survey announcing that mobile use has now surpassed desktop use for internet users accessing the web, companies have been forced to follow the trend or risk falling behind. To date, there are two major types of mobile sites: the dedicated mobile website and the responsive design website. Let’s examine the pros and cons of each:
The dedicated mobile site
The sole purpose of the dedicated mobile site is to serve its visitors with content. They’ll often be labeled as “mobile-version” or “mobile-optimized, ” and with it, you’ll find the option to view its “desktop version” at the bottom somewhere.
The pros of a dedicated mobile site
Inexpensive – For small scale websites, some tools can automatically provide an optimized mobile experience.
Custom experience – Customized experiences lead to happier visitors who could potentially convert into customers.
Marketing boost – Search engines such as Google are rewarding sites that offer the best experiences for their audience such as mobile-optimization by increasing their visibility on searches.
Increased sales – Providing your audience with a customized experience makes the purchasing process easier resulting in higher sales volume
The cons of a dedicated mobile site
Expensive – If you opt to create a dedicated mobile and your website is a little more complex than small scale websites, then it could be quite costly.
Maintenance – Keeping a website up-to-date can be challenging, requiring you to backup your data constantly and making copies of everything.
Duplicate site issues – If you have a separate site and it is improperly set up, you could potentially hurt search results meant to be directed to your sites.
The responsive mobile site
Responsive mobile sites are often referred to as adaptive sites because they can be viewed on various mobile devices and all screen sizes. They “respond” to the device held by scaling and shifting based on the display size.
The pros of a responsive website
Less upkeep – One website is all you really need if it is designed to be responsive which means much less maintenance as everything is automatic.
Marketing – Responsive sites are preferred by Google and are rewarded with higher Search Engine Results Page (SERP) rankings.
Free to maintain – Responsive websites will cost you less in the long run and maintenance is simple and cost-free.
The cons of a responsive website
The cons of having a responsive mobile site have yet to be discovered as it is relatively new. Eventually, it may require a redesign. At present, it seems that there are more pros than cons to having a responsive website. Conclusively, it also appears that having a responsive website is a much better choice than one that is simply mobile-optimized.
When was the last time you left home without your phone? If you ever left the house without it, we doubt that you did so intentionally.
Our mobile phones go everywhere we go because they have become an extension of our lives. People use their smart phones for more than just staying connected; they are using their smartphones for research, games, and entertainment. And whatever your industry is, you can be sure that a big percentage of your target customers are using their mobile phones for their shopping needs too.
To leverage all those consumers using their phones to access the internet with the intent to purchase, you need to understand their shopping habits. Here’s what you need to know:
Smartphones as shopping companions
A study has shown that over 79% of smartphone owners use their phones to help with shopping by accessing the internet to compare prices, search for more product info, and locate retailers.
And here is what they do once they have located the retail store:
• 33% take pictures of the product for future reference or social sharing
• 32% search online for a better deal
• 27% search for reviews on the product
• 20% use the store app
• 11% purchase at the register
78% of smartphone owners have admitted to visiting a retail store with the intention to buy but because of the lack of information on the product or being overwhelmed by too many choices, they decide to purchase the item online instead.
Another study shows that a search that started on a smartphone resulted in a purchase online 37% of the time and led to a purchase in-store 32% of the time. With mobile users doing a lot of research on their smartphone and considering that 61% of smartphone users don’t look past the first page of search results, it is safe to say to that you should still be concentrating on your SEO efforts if you want to get the attention of potential customers.
If you have a physical store, ensure that:
• positive reviews can be found on your products when consumers conduct a search
• your store can be found on every online map out there
• you provide enough information on the product you sell
How to target smartphone users
After receiving a mobile promotional email, 55% of smartphone users have made at least one purchase, according to a study. This proves that email is still an effective marketing strategy. This means that it definitely pays for you to focus on growing your email list.
However, receiving the message via smartphone didn’t mean that they made the purchase via their phone. 43% were reported to later making the purchase via their desktop computer, while 35% went on to buying it from a physical store and only 34% bought it via their smartphone browser. It appears that people still prefer to complete their purchases via computer out of habit and because many consumers believe that their desktops/laptops are more secure.
Conclusively, the shopping behavior of the smartphone and tablet users should be taken seriously as they prove how optimizing the mobile experience and focusing on mobile digital marketing affects the profitability of your business.
Do you consider yourself an effective digital marketer? Have your digital marketing strategies been successful?
To keep up with the changing times, you need to dare to leave your comfort zone and experiment. Be ready to explore new approaches that will lead to digital marketing success.
There are some digital marketing techniques in content marketing, link building, and especially social media marketing that are guaranteed, when executed well, will turn up the intensity on your digital marketing game.
Here are 3 techniques to maximize your online marketing efforts:
3. The Skyscraper Technique
This technique is all about finding old content that performed extremely well in your industry and finding a way to do it better.
Here’s the 3-step process:
1. Find an old link-worthy piece of content that received a lot of attention.
2. Decide where it could use improvement and create something even better. Make it longer, make it more relevant, and make it more visually attractive.
3. Reach out to the right people. Don’t just go randomly emailing people but reach out to owners who have linked or posted something similar.
The Skyscraper Technique helps you build top quality content, increase your social shares, increase your blog exposure, and increase overall traffic to your blog from search engines.
2. The Moving Man Method
This marketing technique was coined by Brian Dean from Backlinko and it’s proven to be a successful method for offering webmasters a new piece of content to link to in replacement for a link that now leads to a defunct web page or is out-of-date.
1. Search for sites that have changed their names and addresses and moved to a new URL. They may be sites that stopped offering services or have shut down their online business.
2. Create content that is better than the original.
3. Contact all the websites that had linked to the now defunct or out-of-date web page and tell them that the website is no longer relevant and if they would consider linking to your new, improved content .
This is a straightforward and smart strategy to get high quality backlinks and will be a win-win for both you and site who had an outdated source.
1. Go mobile
Because it is undeniable that we are living in a mobile-centric world, it would be foolish to ignore the masses of consumers who access the internet for everything from ordering a pizza via an app to sharing their wish lists from a products catalog to all their social media friends.
Online businesses are now concentrating their marketing efforts on the consumer mobile experience
by investing in a mobile-friendly, responsive website.
If your site isn’t yet mobile-friendly & responsive, then you are missing out on a huge opportunity. 60% of web traffic is mobile
and because mobile-users are not having the best experience when using your site, they are simply moving on.
A satisfying user experience guarantees that they will stay on your site longer and consume your content. They are more likely to make a decision on a purchase, sign up for future offers, bookmark your page, or share your link on their social media accounts which are the equivalency of them doing the marketing for you.
You’re certainly not alone if you feel you haven’t quite mastered the art of digital marketing. Because the internet, technology, and shopping behaviors are changing so rapidly, you have to adjust your pace, adapt and accept new techniques.