5 Reasons Why Your Website Must Be Mobile Friendly 

  • By Evan Pomeranz
  • 22 Jul, 2017

Keeping up with digital marketing trends can be challenging.  One unanimous conclusion is, your website must be mobile optimized for 2017  

why website must be mobile friendly
In today's world, your website cannot be successful unless it's mobile friendly. In fact, it's not an option, it's a basic customer service issue. When looking at statistics about mobile usage, around 33 percent of all eCommerce purchases during the 2015 holiday season were completed on a smartphone.

Since 2015, the number of global users for mobile devices has surpassed the number of global users for desktop devices. Without making your site mobile friendly through the utilization of a responsive design, competitor websites that are mobile friendly will continue to be more popular than yours. Thankfully, there are a wide array of benefits associated with making your website mobile friendly, so don't hesitate to do so today.

1) Google: Mobilegeddon

As many website owners have undoubtedly realized by now, Google has basically demanded that websites go mobile friendly. A couple of years ago, their search algorithms were changed entirely as a means of favoring mobile sites as compared to websites that haven't been built with mobile users in mind. As such, websites with a responsive design are rewarded with a substantial increase in traffic. Older websites with outdated designs are penalized with lower rankings that appear towards the bottom of the first page of search results or even further on in later pages.

While sites that aren't mobile friendly will still receive small amounts of traffic on smartphones, visitors are unlikely to return and may even become wary of doing business with your company in the future, as the lack of mobile friendly features heavily increases the amount of scrolling that needs to be done on each page. With the relatively recent changes that Google made to their search algorithms, they are now able to recognize the overall difference between content that's been optimized for smartphones and content that isn't. As such, the mobile-friendly websites are ranked higher in search results.

It's widely known that people largely pay attention to just the first few websites linked in the search results. If your site isn't mobile friendly, it's completely irrelevant within Google searches. Google has altered their search algorithms not only as a benefit to Google.com users who are accessing the search engine on their smartphones, but also as a means of maximizing their advertising revenues. You can either choose to make a simple switch to a mobile-friendly design and reap the rewards or continue to make attempts at growing your business via an outdated website.

2) Worldwide Website Traffic Is Higher On Smartphones Than on Desktops & PCs

In regards to website traffic all around the world, an ever increasing percentage is being done by mobile. For instance, in 2011, the entirety of mobile internet traffic was around 11 percent, which is a shockingly low number. Just two years later, nearly 25 percent of internet traffic was done on mobile devices. This number continued to climb, reaching a staggering 60 percent at the beginning of 2017. This number is poised to continue growing in the future. Back in 2013, when mobile internet traffic was merely at 25 percent, it would've been a wise decision to switch to a mobile friendly website. Currently, it's an essential one that will determine whether your business is a success or not.

Considering this rise of mobile visitors, it's clear that the business implications of not crafting a responsive website and offering a website layout that's optimized for different devices can be very damaging. Google is predicting that nearly 75 percent of worldwide internet traffic will come from mobile devices by 2018. At this point, not making your website mobile-friendly is extremely handicapping to the ongoing success of your business. The key to any business is to continually increase their customer base and profits. Without a mobile-friendly website, you're putting a cap on the worldwide website traffic that you receive. Thankfully, addressing this issue with your website is a quick and easy fix.


3) Your Competition Will Benefit Without Mobile Optimization

No matter what industry you're currently working in, it's a given that many of your closest competitors currently have a website with a mobile-friendly design, automatically placing you at a disadvantage that it can be difficult to escape from. Your old and outdated website basically acts as a crystal clear advertisement to the competition that your website and company in general aren't going to put up much of a fight. The new standard in website design is for the website to be implemented with a responsive design. This type of design allows your website to work properly on all devices, including mobile ones. No matter the device that accesses your website, the site will automatically scale to the screen resolution of the device it's being accessed from.

This type of design provides a convenient option for customers entering into your site from a smartphone. Without a website that includes mobile options, you are actively turning customers away each and every day. A poorly designed website is a massive detriment to your business. Any competition that your company has will be able to take business away from you when your website is not mobile friendly. When a smartphone user enters into a website that's not mobile-friendly, they'll decide in just a few seconds that it would be easier to simply punch the backspace button and click on another website that's optimized for mobile devices.

The websites listed alongside yours in search results are likely competitor websites, so you're directly providing the competition with new customers. If you still believe that it might be possible to continue using your outdated website in a world where mobile design is king, it's important to keep some of the statistics about mobile consumers in mind. A total of 50 percent of mobile searches actually lead to purchases. A substantial 70 percent of these purchases happen within 24 hours.

The key to converting website visitors into long-term customers is to appeal to them almost immediately once they've entered your website. Without a mobile-friendly design, there's very little chance of this happening. However, when you combine a visually appealing design with a mobile-friendly layout, you'll be able to actually show visitors why it would be better that they stay on your website instead of leaving and going to competitor sites. There's absolutely no downside to changing to a responsive design. You'll be dramatically increasing your potential user-base and will likely start to see massive improvements in website traffic with a good ad campaign.


4) Your Reputation Will Suffer With an Outdated Website

Business reputation is always a tricky thing to manage. One small mistake can tank your online reputation, causing current and prospective customers to leave in droves for competitor websites. As more and more visitors come to websites on mobile, you'll discover that most are looking for and expect an optimized experience. Not delivering on this expectation will quickly sour the experience of site visitors, which will invariably hurt your reputation. While going responsive is largely a customer service issue, it's also a rather large customer retention challenge.

When it comes to smartphone users, convenience is essential. Users on smartphone devices want to be able to enter into and browse websites in seconds, without getting bogged down by exhausting scrolling. If you can't deliver on the convenience that these users are searching for, they will undoubtedly take their business somewhere else. A massive 81 percent of mobile users state that they are likely to move to another website if they can't find what they are looking for quickly and easily.

The most important moment in the visit of a user to your website is in the first few seconds. These few seconds are all the time the user needs to decide if they wish to continue browsing your site. Alongside an aesthetic appeal, users are also looking for a mobile-friendly layout. If they don't find this, they will just as quickly leave and likely never return. In fact, 75 percent of people are only willing to wait a total of five seconds for a website to fully load. Two-thirds of those polled stated that a mobile-friendly website makes them more likely to purchase from or actually visit the business in question.

Just under 50 percent of those polled believe that the website is ignoring them if the site isn't designed to be mobile. Though this might seem harsh to you, it is an uncomfortable truth. When website owners know that customers are seeking a responsive and mobile-friendly design, continuing to stick to an old and outdated website is, in fact, ignoring the wishes of the customers. When a visitor to your site becomes frustrated from the absence of navigational ease when using your website, it will hurt your reputation, especially as more and more users start to share this thoughts.

As is clear in many areas of the world, the modern age is one where instant gratification is a necessity for most people. Since this is the case, your website must adapt to these times in order to capitalize on those needs. You may believe that changing the way you wish to run your website is damaging to your vision and artistic integrity for how you want your website to appear, but turning your website mobile-friendly changes nothing in the actual design.

With a mobile-friendly design, you have the opportunity to satisfy 100 percent of your potential user-base, as opposed to a much lower minority when the website is not mobile-friendly. The key with any website is to convert leads. Older websites are simply unable to accomplish this goal, as their designs don't accommodate attracting new customers and keeping them interested in your business or product.

5) Your Advertising Dollars Are Going to Waste

The final reason of why your website must be mobile-friendly simply has to do with advertising. Your advertising efforts will be severely limited when using a website that hasn't been implemented with a responsive and mobile-friendly design. A positive return of investment for your advertising and marketing campaigns will no longer will possible if your website doesn't offer a good user experience. No matter how good the ad campaign is, the gains you make with these ads won't be enough to offset the losses you incur when users are turned away upon entering a website that isn't responsive.

The days of calling a business up, doing business with them and then possibly visiting their website are in the past. With the current market, the first experience people have with your business is through your website. If your website doesn't impress, the customer will believe that your business doesn't either. Users that do make the decision to continue browsing the website expect to find a click-to-call button during their experience, which allows them to immediately contact your business and inquire about products you offer. This button is only available with websites that have been optimized for smartphones.

You also don't want to waste time advertising your old website, as it only serves to highlight the fact that it's outdated and doesn't provide the modern customer with what they're looking for. When a customer sees an outdated website, they, in turn, believe that the products and services offered by your website are just as outdated. They will then take their money elsewhere, most likely to a website that does actually value their business.

When you optimize your website for a good user experience with the inclusion of a responsive design, you can begin to focus on advertising campaigns that will actually provide your company with a positive ROI. These optimizations should include everything from landing pages and calls of action to conversion tools and a strategy to follow-up with customers once they've made a purchase. If you do this, you're going to start seeing an improvement.

what users want from websites infographic
Now that you're aware of the importance of a mobile-friendly design for your website  , talk with us at Peak Evolve Mobile Web Solutions today. We are a website and mobile design and development company from Long Island, New York.   Schedule your initial consultation  to address your website and marketing strategy with us today, and we will get you on the right path as soon as possible.

We are a Long Island website design and digital marketing company  that can make your website mobile friendly, grow your business, and increase your revenue by doing so.

We look forward to working with you!


CONTACT PEAK EVOLVE TO START GROWING YOUR BUSINESS

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Peak Evolve Blog

By Evan Pomeranz 23 Nov, 2017
If you want to stay at the top of the pack on a platform that's full of competitors, you'll need an outstanding website that doesn't just attract customers but has them clicking on different pages until they purchase a product or service.

The only real way to do this is to hire a website design company that's built hundreds of websites for all types of businesses and industries. This way you can tap into the knowledge and expertise of professionals who understand the intricate aspects of not only design but search engine optimization, social media marketing and responsive design.


Website Design Company Benefits  

When you hire a digital agency that specializes in online marketing, you can expect a design that's unique and matched to your brand. It's important to be consistent throughout your website and have a specified message that you want to relay to your customers. If you were to use a cookie-cutter template that has been seen over and over again by thousands of prospective customers, you probably won't attract the visitors that you are looking for.

A professional web designer has the ability to evaluate your business and the services or products that you sell. They can help you answer questions and decide how you want to interact with your audience. Are you looking for strictly online sales? Is your site only going to be used for relaying information? Answering these type of questions is crucial if you want to have a successful website.


Search Engine Optimization  

Optimizing your website so that it is beneficial for targeted customers as well as search engines is done by implementing search engine optimization. The algorithm that Google uses to list the pages of your website on its search engine results pages is constantly changing. If you get this part wrong, you may not have your pages correctly indexed or, in a worst-case scenario, your website can be penalized.

Website design professionals stay up-to-date with current practices that are being used by search engines to index your site. They understand how to utilize your service or product keywords in a specific way so that your content marketing is helpful to incoming visitors and easily indexed by the top search engines.


Responsive Design  

If you're not familiar with responsive design, it is a way that website designers and developers make sure that your website can be seen and used by customers who are browsing on their smartphones, tablets or personal computers. Since all of these devices have different sized screens, code must be created in a way that works with all of these types of devices. If your website isn't able to work correctly on a mobile device, you will lose out on plenty of sales.

In addition, Google is really ramping up the way that they treat responsive design. The search engine company has helpful guidelines that should be used to ensure that your site creates a positive user experience. Professional designers know what it takes to make Google happy as well as people who are searching for your services or products. They can implement responsive design as well as other professional tricks that make your site pop up faster such as image compression, new computer code, caching or using a content delivery network.


Social Media Marketing  

Another drastic change that affects the way that you market your business in the online world is how you handle social media. The choices that you have are a little overwhelming and understanding how to implement your own marketing campaigns on social media can be frustrating.

A professional web design company   understands how to handle social media marketing. They know the types of content marketing that your customers will share with friends and family such as video or pictures, and they can help you implement a strategy that gets your brand in front of people who are going to share your message.


A Clearly Defined Strategy  

One of the benefits of hiring a professional web design firm is that they have created a process for helping businesses and understand how to create a digital strategy that will work for your business. By beginning with a content marketing strategy that looks at specific keywords, they can develop a website that is customized for the specific purpose that will benefit your business.

They can help you analyze your conversions by applying split test methods that show you how customers are entering your website. If they spot a hot keyword that's bringing in targeted customers, they will create a new page that emphasizes that keyword.

When you look at all of the different components that a professional web design firm uses to create your online presence, you can see why using a professional company is so highly productive. To take advantage of all the benefits that a professional digital agency can offer, contact one of the designers at Peak Evolve Mobile Web Solutions. We would be happy to answer any questions that you may have.

Contact Us   to get started.

By Evan Pomeranz 23 Nov, 2017
Google is unarguably the world's most popular, trusted, and effective search engine. Many years ago, websites could climb their way to the front page of listings by spamming relevant keywords on its pages. Nobody other than Google's employees know exactly what factors into search engine results. However, there's no dispute about the importance of user experience (UX) in respect to websites' search rankings on Google.

Outdated business websites generally feature less innovative UX design than their more recent, modern counterparts. Business owners who fail to frequently update their websites with cutting-edge design strategies almost always have the polar opposite of a user friendly website. It may seem like websites' user experience can only be subjectively interpreted by humans.

However, recent innovations on Google's search engine have made it possible for its complex algorithm to interpret websites' quality of user experiences.

As such, every businesses' website's user experience matters very much in drawing in and retaining visitors, as well as garnering high search results. Let's look further into why a user friendly website is so important for maintaining a strong online presence, and key elements they always have.

Why exactly does user experience matter?  

Search engines like Google, the world's leader in searches, rank websites using a number of factors. While the full list of variables is disputed, user experience is a highly integral aspect of getting good search results.

Furthermore, maintaining a website's usability matters for the consumers that visit it. Without having a desktop- and mobile-friendly website with few ads, little promotions, and meaningful material, Internet users are far less likely to visit that particular website.

What factors into user experience ratings?  

Some businesses don't factor in how import having a mobile-friendly website can be. Smartphones are very popular in today's age, with seemingly everybody owning one. Outdated websites haven't made time to accommodate the wealth of mobile users that browse the Internet today. Navigating with a mobile device is different than that of a desktop because pages need to be of fixed-widths to accommodate painless browsing. When mobile users attempt to browse a page that's only desktop friendly, its format is difficult to browse and is practically unusable.

Credibility matters very much in boosting user experiences. Recent, current cited sources factor into user experience quality and search rankings. Businesses should always provide backlinks to other websites in their content, of which sources should be modern and from reputable sources. Even if a particular webpage's content is true, if it's not hosted on a reputable website, credibility rankings are nearly guaranteed to plummet.

Search engine optimization matters more today than it ever has, with commonly used terms on the Internet switching up frequently. Business owners that aren't in tune with search engine optimization

Which websites have high user experience rankings?

User experience analysis is relatively Google. As such, websites that are regularly maintained and updated generally have higher user experience rankings than those who don't. Business owners that aren't in tune with their web presence, who fail to regularly mix up and add content to their organization's website, generally have low user experience ratings.

How can one improve their user experience ratings? -     Getting help from a    website design company    

Let's face it -- not everybody is a computer guru, able to craft websites from scratch. Many business owners that are unfamiliar with website creation often use sites made from templates. Although some templates to host content on the Internet are often used, businesses hoping to succeed on search engines and in the mind of consumers should get a custom-built website. It's OK to contact a website design company for a business to keep its web presence modern, updated, and -- most importantly -- easy for visitors to use.

Look into responsive website design  

Responsive websites are those that change their layouts, functions, and features based on common click paths that visitors often follow. Not taking users' opinions into consideration isn't good for any business, users themselves often have valuable opinions. Rather than reaching out to every one of them and attempting to solicit an opinion, investing in a responsive website design is often crucial for lifting user experience ratings. Business owners should look for a reputable, trusted design agency to help build a modern, easily navigated website that will, in turn, boost user experience ratings.

Invest in search engine optimization  

While user experience itself does factor into search engine optimization, having a website that gets high results on search engines like Google is important for getting high user experience ratings. Part of the user experience process is consumers being able to find websites easily, without having to dig through troves of information on the Internet that probably doesn't meet their needs.

Search engine optimization is usually difficult to master, especially for business owners that aren't well experienced with modern Internet protocol. Look into search engine optimization guides on the Internet, and also consider hiring a digital agency to help beef up a business' outdated website. Search engines are constantly changing to stay ahead of the pack and meet users' needs. As such, their criteria for user experience ratings constantly changes, and, usually, only an expert website design company can boost these ratings.

Don't add tons of promotions  

Companies that add lots of advertisements or promotions are generally not rated as high in search engines as business websites that offer quality content. Few people like browsing through ads and promos, so keep them to a minimum to boost user experience ratings as high as possible.

Rather, consider crafting quality, original content that isn't ripped off of any other websites. This will bring users in to read a business' content to be entertained, educated, or informed about topics they're interested in. Having promos all over a website will encourage visitors to go to another website to get the information that they need.

What exactly can business owners do to immediately boost UX ratings?  

Because business owners generally aren't familiar with how to boost user experience ratings, they likely should contact a reputable design firm like Peak Evolve Mobile Web Solutions. Our agency helps business owners around the nation beef up their outdated websites. In turn, this gets them higher search rankings and also makes waves with visitors. Take UX design into consideration and talk to us at Peak Evolve today.

By Evan Pomeranz 23 Nov, 2017
If your website requires people to pinch and zoom to see things or scroll left to right to read content, they're not going to stay on the website very long.


What is a Responsive Web Design?

Many website management platforms offer responsive web designs. The benefit to this is that you get to have just one website. The website can be viewed just as easily on a desktop as it is a mobile device.

The thing about mobile devices is that there are a lot of different size screens. There are also countless resolutions. A responsive web design   compensates for all of this. It will automatically adjust the website so that it presents well.

You don't have to do any additional work to get the mobile site. All you have to do is make the decision to have a responsive site design. The technology behind the scenes does all the work.


Why Does a Responsive Website Design Matter? 

When you have a responsive website design, it allows you to cater to everyone. There's no way of guessing whether people are going to view your site on a desktop or from a mobile device. As such, you want to give them the best viewing experience possible.

Google also recommends a mobile friendly website. In 2015, Google's algorithms   updated to include mobile devices. With a responsive design, you only have to have one URL. It makes it easier for you to promote your website without having to guess what device people will use.

Since Google algorithms are now taking into consideration whether you have a mobile site or not, it can help you with ranking. While it won't affect your desktop traffic, it will affect the overall traffic that you get. Without a mobile friendly website, your site wouldn't appear in the search engine result pages if people are conducting the search on a mobile device. This means you might miss out on a lot of leads because you won't be considered when people are conducting preliminary searches.

Additionally, part of the search engine algorithm looks at the bounce-back rate. If people don't spend long on your site, they hit the back button. This is known as the bounce back rate. When people land on your site from a mobile device, they want to be able to easily navigate the site. If they cannot do this easily, they hit the back button and your bounce-back rate has a negative impact on your overall search engine optimization efforts.


How a Mobile Site Can Help You

According to a survey by Smart Insights   , there are more mobile users than desktop users at this point. This means that you have to have a site that is easy for people to use regardless of what device they might use.

It's important to understand the concept of the sales funnel. People are going to look at a product or service, conduct some research, and then contact a company or two. At some point through their research, they'll decide who they want to do business with. From there, they will convert from lead to customer.

Your goal is to get as many people into your sales funnel as possible. Some people might do initial research on their mobile device and complete the process on their desktop. If you don't have a mobile friendly website, however, people aren't going to find out about you. You won't be a consideration, which means that you will never capture the lead, let alone convert them to a customer of yours.

Mobile devices allow people to look at things on the go. 77% of local searches happen on Mobile devices, and 74% of people say they're more likely to return to that site in the future, as per Google   .  


Steps To Take  
When you have a mobile friendly site, it makes it easier for people to find out about your company. You can then choose to add other features on the site for people to contact you, place orders, make reservations, and more.  People are not going to wait to go home to their desktop computer if they want to search for something.

Updating your website and making it responsive is a smart business move. It will help you to be more SEO compliant with new Google algorithms. It will also allow you to focus on obtaining more leads for the people who do use their mobile devices to browse websites at some point during the sales funnel process.

Contact Us At Peak Evolve Mobile Web Solutions  
We are experts in responsive website design and mobile solutions for small to mid size businesses.  If your website is outdated or not mobile responsive, contact us   for a solution today.

By Evan Pomeranz 20 Nov, 2017

Whether your company is a small start-up or a decades-old business, there are two things you can never afford to waste: money and time.

An effective promotional strategy will help you avoid wasting either of these, while also ensuring the word about your products gets out to the people who need to hear it.

If you're unsure of how to create a good promotional strategy, keep reading. We'll guide you through the process so you can see a great return on investment from your next campaign.

By Evan Pomeranz 14 Nov, 2017

Digital marketing has changed the sales landscape forever.

What used to be a follow-up call is now, more often than not, a follow-up email. A face-to-face with the decision maker has become a face-to-skype-to-face. And sales prospecting? That's evolved as well.

To remain competitive, today's salesforce must adapt to changing technology. They have to learn new skills and embrace an entirely new customer experience.

The one constant in the middle of all this change: people. The human element has not -- as of yet (read: AI) -- been taken over by technology. That's right. Some "old school" ways are still extremely relevant for this "new school" o salesmanship.

The question is how to marry the two.

Follow along as we reflect on some time-tested sales techniques and apply them to sales prospecting in a digital world.

By Evan Pomeranz 06 Nov, 2017

Are your sales dipping? You'll want to consider an inbound marketing agency to help with that.

Many small business owners are  working harder and earning less  than ever before.

If you feel that way about your business, keep reading.

You'll learn what an inbound marketing agency can do to help increase your online traffic and leads. That will translate into higher revenue, less time working on the business and more time doing what you love.

Isn't that why you started a business, to begin with?

If you're still not sure if an inbound marketing agency is right for you, look for these 10 signs.


1. Your Website Is Just a Brochure

How do you think your website functions? Does it serve as a brochure or are you trying to use it to create potential clients?

If you think your website should just be informational, you're missing out on sales.

The typical customer path looks like this: they search for your product or service, they see a search result that they like. Usually, that search result is among the first three results listed.

Then, they'll go to your website, look around and either call, fill out a contact form or leave.

Here's the thing. A small percentage of people will call or complete contact forms the first time.

You are missing out on a big opportunity to add those people to your contact list and follow up with them.

That's where an inbound agency comes in. They will create the machine to capture that traffic and make it easier for you to follow up with them.


2. You'd Like More Online Leads (And Sales)

How many sales are you currently getting from your website? Would you like more?

Referral based businesses rely on networking to generate sales. Online leads can complement your sales strategy so you can attend fewer meetings without impacting your bottom line.


3. You Don't Know Who You're Marketing Too

Would you be able to answer the question "Who is your ideal client?"

'Everyone' doesn't count as an answer.

Business owners tend to hesitate when picking a target market because they think that they'll miss out on business.

That's not true.

Targeting your marketing efforts will create a laser focus message to reach the people who are likely to buy from you.

An inbound marketing agency will ask you the right questions to draw out your ideal client.


4. You Know Nothing About Analytics

Understanding analytics is the backbone of effective online marketing. Analytics can tell you what tactics are giving you the largest return on investment.

For example, you're running multiple online marketing campaigns, but the campaigns aren't translating into sales. You have no idea why, so you stop the campaigns.

An inbound marketing agency will gather data to help you determine where the breakdown was in the marketing campaign. Making one simple adjustment can turn a campaign around and turn into sales.


5. You Blog... Occasionally

Blogs that have between 21-54 posts see a 30% increase in traffic . If you blog every once in a while or just don't have the time to blog, it would be wise to hand that off to an inbound marketing agency.

When you do blog, it's off-the-cuff and inconsistent. This week, you're blogging about something that isn't relevant to your business. Three weeks later, you get an idea to blog about another irrelevant topic.

To make your blog effective, you need to be consistent, and relevant.

The agency's content writing team  can decide what blog posts have the best chance of being found by search engines, which could turn into more traffic for your website.


6. Inbound Marketing Will Save Money

You may already invest in outbound marketing, such as TV ads, cold-calling, and trade shows, all of which are big investments. On average, the cost per lead for outbound marketing is $361.

According to the Content Marketing Insitute, content marketing can generate up to three times as many leads and cost 62% less than outbound marketing.


7. You Don't Have a Follow-up System

On average, 98% of people who visit a website leave. Do you have a system in place to reconnect with them?

Some studies even suggest that it takes about seven marketing touches  over a year and a half before a person even buys.

A follow-up system, such as a remarketing campaign, can help you increase your reach conversions.


8. Your Emails Generate a Response Rate of Zero

When you email your list, do you get any responses?

Email marketing is another important component of the follow-up process when used effectively.

If you're not sure if your emails are working or not, it would be a good idea to work with an  email marketing team .


9. You Don't Have a Marketing Strategy

"Let's try marketing here, here and here and see what sticks." It's just like throwing spaghetti against the wall. But instead of throwing spaghetti, business owners are throwing marketing dollars.

It sounds ridiculous, but that's what businesses do every single day.

A sound marketing strategy will coordinate your efforts into one plan, determine who your target market is, and craft messages that are designed to generate a response.

That is a much better use of marketing dollars.


10. You Don't Have the Time To Focus on Your Clients

Running a business is challenging. You're responsible for marketing, sales, accounting, and serving your clients.

This is the reason why small business owners are working harder than ever. They're trying to do everything.

When you outsource your marketing to an inbound marketing agency, not only will you receive a return on investment, but you'll be able to invest your time into doing what you do best - serving your clients.


An Inbound Marketing Agency Has Expertise

You may not be an expert in inbound marketing, but you certainly are an expert in what you do.

As a small business owner, you might be tempted to try and do everything yourself. That costs time and money. You spend your valuable time trying to learn everything and money investing in advertising that you may not even be tracking effectively.

Wouldn't it make sense to bring a team of marketing experts on board who live and breathe marketing the same way you live and breathe your work?

Doing so can save you time and increase your revenue.


Contact us  today for a complimentary website or SEO analysis.

By Evan Pomeranz 31 Oct, 2017

It isn't easy running a business today. It seems like digital marketing trends are constantly changing, making it easy to understand why online marketing has become an over $100 billion industry .

If you want to have a high-quality and profitable presence, you need to stay on top of the trends shaping the world of online marketing. Here are ten things you need to prepare for in your quest to make a profit.


SEO Still Matters

Search engine optimization has gone from obscurity to prominence. It can be incredibly important to focus on your SEO strategy, and if you're interested in being found you should treat it as a must.

All of this is to say that digital marketing trends come and go. But the need to improve your presence on the major search engines never changes. So make sure you stay aware of everything in the SEO world, from keyword stuffing to bounce rates.


Digital Marketing Trends Must Be Mobile Ready

The number of users on mobile browsers are rising. For the first time, your customers are more likely to be visiting your site from their smartphones than they are on their computers.

This wasn't always the case. Mobile sites used to be too clunky to ever be a viable alternative to desktop content. Today, the tables have turned. That's why you need to focus on building a mobile-ready online presence.


Video Is Essential

Whether it's in content creation or on your landing page, you need to be using video in some capacity.

Customers today are simply more receptive to video than text content. While this doesn't mean you should avoid blog posts, it does mean you need to develop a more balanced strategy.

If you don't want to be on camera, you shouldn't fret. You can still use techniques such as an animated presentation.


You Need To Personalize The Experience

Through a combination of big data and smart SEO, you can customize the experience of visiting your site. This will make your customers feel far more dedicated to your brand, making this one oft he most important digital marketing trends you can follow.

A personalized experience can be created by making sure people searching for more specific keywords reach your site, or it can be done by using location services. Either way, this is a great way to draw in customers.


Pay Per Click Is Essential

Pay Per Click, or PPC advertising is an old dog that can compete against modern digital marketing trends.

There are a number of benefits to this form of marketing. But one of the biggest is versatility: it works anywhere from Facebook to search engines. While it can't be your only form of advertising or digital marketing, you still need to use it.


Social Media Is More Important Than Ever

Chances are, your customers are on social media. Facebook has over three times more monthly users  than there are people in the United States. This is mind-blowing.

Staying on top of digital marketing trends involves having a strong social media presence. So make sure you post every day, and also engage your online fans.


Native Advertising Still Works

Native advertising still works, but you need to do it the right way. If you want to engage with people using this method, you need to make sure you're not sponsoring the wrong content.

Don't think of native advertising as a trick. Think of it as sponsoring content to give a gift to your customers: this can make people grateful for your brand and supplement your content strategy.


Have A Strong CTA

The goal of any digital marketing strategy is boosting your conversion rate. Your CTA, or Call-to-Action, is an essential part of this. While most people in advertising know this, they don't understand how frequently the opportunity for improvement comes up on their site.

Treat every button as a call-to-action. Your goal, ultimately, is to get your customers to purchase your product or service. But before you do that, you'll want to bring them through the site.

Building strong CTA buttons and a journey that your customers want to take is the best way to do this. So make sure to take advantage of your pitching ability.


Create High-Quality And Compelling Content

We all know that content is an essential part of SEO and digital marketing strategy. But what people tend to forget is that the quality of their content is incredibly important.

Websites with better content tend to get better search engine rankings. In addition, your high-quality content can make visitors to your site trust you.

To succeed online, you can't do anything halfway. This includes creating content: make sure you're making things that people want to see.


Focus On Influencers

Influencer marketing has become one of the most important digital marketing trends today. If you aren't using it in some capacity, you can be missing out on an entire sea of customers.

The first step is finding influencers relevant to what you do. A big part of this involves considering where to look: if you want to sell fitness products, for instance, Instagram has a lot of influencers who can help you.

Meanwhile, if you're focused on helping business professionals, then there are plenty of influencers on LinkedIn who can get your message out there.

No matter what you do, you need to make influencers an essential part of your digital marketing focus and strategy.


Get Digital Marketing Help

Promoting your product is important. If you're confused by all of the changes in the world of digital marketing, we can help. Our team of experts is focused on providing exhaustive online marketing solutions for an affordable price.

We do everything from mobile content to social media marketing and digital animation. So if you want to get on top of the digital world, contact us.


By Evan Pomeranz 24 Oct, 2017

Mobile apps - there seems to be no way around them, especially if you're a business that wants to remain relevant. But deciding whether to build a mobile app for your company and what type of app to build can be nerve-racking.

If you're not creating an app that appeals to your market, then you've wasted X amount of dollars. And app development can be quite expensive, depending on what you put into it. But if you're able to create one that generates a ton of downloads, it can spell success for your company.

And even just a slice of the 197 billion app downloads  predicted for 2017 would make it worth it. The question now isn't a matter of if you should make an app, but whether you should do it yourself or hire a mobile app design company.

Let's review why hiring one is a good idea.

By Evan Pomeranz 17 Oct, 2017

An animated presentation is a perfect compromise for those wanting the benefits of video without having to be on camera.

It's a format that grabs a visitors attention and moves them further into the conversion funnel. It's usually more effective than a text-heavy page or PDF file.

Even Spotify and Pinterest use an animated presentation to explain their services. Presentations present employees and investors with detailed operational information that's also a lot of fun.

Plus, animation is an easy-to-consume way to share content with site visitors.

This article will share just eight of the many benefits of animation. By its end, you'll be ready to make the switch from text-based information to visual sharing.

By Evan Pomeranz 10 Oct, 2017

Are you creating a new website? Are you thinking of redesigning your current one?

In either case, you're probably wondering if you need a web designer. Since there are so many do-it-yourself options out there, is it necessary to hire a professional designer ?

Before you make your decision, consider this fact:

When asked why they mistrusted a website, a startling 94% of users  listed reasons related to web design. Only 6% had issues with the website's content.

Simply put, you can have the world's best content on your website. But if it doesn't look good, no one will read it.

Of course, web designers do more than just make a site look good. Read on for seven compelling reasons why you need a web designer for your business site.

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