6 Reasons Why A Website Will Benefit Your Business

  • By Evan Pomeranz
  • 23 Jul, 2017

Consumers have come to rely on the easy accessibility of the internet to search for products and services.  If your business does not have a website, you are losing money in opportunity costs.

why website will benefit your business

Its 2017 and surprisingly, there are still millions of businesses who do not have websites. Even worse, there are businesses who have poorly designed and ineffective websites. In a recently study, 53% of websites were reported to be mobile-optimized  .

Before people go to a retail store, they check out the store inventory and prices on the businesses website. When they are at the store, they use their mobile phone to read reviews of products before they buy them.  These are facts that confirm the need for all businesses to be on the web with a good, mobile-friendly website.

In order to ensure that customers want to do business with you, and to keep up with your competition in any industry, its very important to have a website. That website design needs to be user oriented and mobile friendly as well. Here are some benefits of having a good website that you might overlook or not realize.

1. Your Advertising Return On Investment Will Be Much Higher 

If you are spending money on advertising for your business, you need to have a good website in place. The nature of advertising works by building awareness, offering a hook and leading the buyer to convert by placing a call, clicking on a link or engaging with your business one way or another. If the advertisement resonates with someone, the easiest and most common way for them to engage is by visiting your website.

If you do not have a website, your money is being wasted on ineffective advertising. If your website is not designed for conversions, or if it is not mobile-friendly, your money is better spent by putting these in place before continuing your advertising. A non-mobile-friendly website will turn off 70% of visitors who get frustrated with pinch-and-zoom and a lack of quickly finding the content they are looking for.  

The world is a busy place and people hear and see ads every day, whats going to make your advertisement stand out? A good offer? How is that offer going to see its full potential without a followup visit to your website? People will forget with no website. Worse than forgetting, they will get turned off by poor design on your site and leave, tarnishing your reputation by someone that could have become a customer.  

A Responsive Website Design  is the best solution.

2. Your Business Will Show Up In Search Results When Someone Googles Your Services

google search

People have become accustomed to being able to search for products and services at any time.   Google processes 40,000 searches a second, and they stated in 2015 that more searches take place on mobile than they do on desktops .   Anyone can take out their smartphone, do a google search for a product or a service that they are interested in.   If your business sells these products and services, your competitors are going to show up in those search results, while your business will not.

Showing up is a process if your business is in a competitive field.   Optimizing for search engine results can take some work, but an experienced search engine optimization company can bring your website to page 1 of google so you can receive your share of calls and visits form those searches.

If your business does not have a website, you will not get found from any of the billions of google searches that take place every single day.

3. Posts On Social Media That Have a Link To a Website Have a 39% Higher Click-Through-Rate

social media smartphone

Social Media is a phenomenon that is here to stay. Facebook, Twitter, Instagram LinkedIn, Pinterest, Snapchat, Tumblr, Google+ - these are the platforms where people spend their time, where they interact with their friends, and where many people do business. Approximately 81% of the United States Population use social media in 2017, up form 48% in 2010.  

Social Media use facts

And if your business operates with customers worldwide, the numbers are in the billions.  

People are visual learners, and social media posts that contain an image will be retained 65% higher than posts that do not contain an image  .  

With that being said, a business related post that contains a link to a website will convert at a 39% higher rate  than a post without a website.

A facebook page is not a website. It does not have the elements inlace that replace what a website has. Facebook is fantastic for engagement with potential customers and helps your business get found through friends of friends and word of mouth. But in order to win customers over, you need to pair your facebook page with a good website. A good digital marketing services company  who specializes in social media marketing can setup your business for success with both website design  and social media marketing  .

4. It Gives Your Business Credibility


In 2017, people have been using the internet for 20 years. They expect it. Its become a big part of our lives. There are hundreds of jobs that did not exist 10 years ago  that are related to technology, mobile devices and the internet in general.

5 ways that a website gives your business credibility:

 - Websites make your business visible.

 - Websites could make your business appear larger or most established than it actually is with the right perception.

 - Websites are a statement of legitimacy and instill confidence in your prospective customers.  

 - Without a good website, your business simply lacks viable credibility.

 - Websites offer a level of trustworthiness that businesses need in order to win over new customers.

The design of your website is a statement about the quality of your products and services. If the design is outdated, or if it is not mobile friendly, then this is bad for business. People will get the perception that your products and services are outdated as well.  Working with the right Website Design Company  will help you stand out and win more business.

5. It Gives You a Competitive Advantage Over Your Competition


Because people are constantly searching for products and services, if your business has a website, and you competitor does not, you have the advantage. If you have been lucky enough to succeed in business this far without a website, you have been lucky. Your business, as well as your competitors who also do not have websites, will reap the benefits that come with having a good website just by adding one. This will set your business apart from those who do not own a website for their business.

According to a GoDaddy study, 55% of small business do not have a website.   To operate in 2017 without an online presence is a very limiting practice as consumers are drawn to their smartphones and are always searching google for the latest trends, looking for friend recommendations on facebook, and reading reviews of local businesses in their area.

Using your website to state your benefits, what makes your business unique, and listing your services with clear navigation puts you at an advantage over your competitors who don't have a website, or who’s websites are poorly designed.  Stay ahead of your competition with a website design and marketing strategy  .

6. It gives referrals an opportunity to check your business out before buying from you

magnifying glass

Suzy just posted on facebook looking for a recommendation for a plumber, or a pizza place, or an auto mechanic. People trust what their friends and contacts have to say.   Recommendations from friends remain the most credible form of advertising  . But Suzy might get dozens of options to choose from, and naturally, she will be curious to see what her friends have to say. They will post links to the facebook page of the business or better yet, the company website to let the web to the selling on their behalf. Here is where having a good website will win you the business.

Suzy will click on a dozen websites of businesses that offer what she is looking for. She might already have her mind made up from her friend’s recommendation, but she will be curious to see what that business is all about. She will search the website. She will see pretty images, prices for their services, a well written bio that tells a good story, and eventually end up on the contact page to place a call.  

Without a website, Suzy will never be able to complete those activities, and you will be relying on word of mouth alone. You will be at a competitive disadvantage to your competitors who do have websites with images, bios, listing of services, prices and a contact page with click-to-call buttons that make it easy to make contact and win Suzy's business.


According to Weebly, 56% of consumers to not trust a business without a website .

You are losing business without a website.   Your business is missing out on opportunities for customers to identity who your business is and what you are all about.   When they read about your story and see your images, that is what they will remember.   A bad website will be detrimental to your business as it will give visitors the perception that your business is cheap and outdated  

Operating in business in 2017 without a website is something that you should change for your business immediately.   Consult with a wLong Island website design company for advice and a strategy to make it happen.

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By Evan Pomeranz 23 Nov, 2017
If you want to stay at the top of the pack on a platform that's full of competitors, you'll need an outstanding website that doesn't just attract customers but has them clicking on different pages until they purchase a product or service.

The only real way to do this is to hire a website design company that's built hundreds of websites for all types of businesses and industries. This way you can tap into the knowledge and expertise of professionals who understand the intricate aspects of not only design but search engine optimization, social media marketing and responsive design.

Website Design Company Benefits  

When you hire a digital agency that specializes in online marketing, you can expect a design that's unique and matched to your brand. It's important to be consistent throughout your website and have a specified message that you want to relay to your customers. If you were to use a cookie-cutter template that has been seen over and over again by thousands of prospective customers, you probably won't attract the visitors that you are looking for.

A professional web designer has the ability to evaluate your business and the services or products that you sell. They can help you answer questions and decide how you want to interact with your audience. Are you looking for strictly online sales? Is your site only going to be used for relaying information? Answering these type of questions is crucial if you want to have a successful website.

Search Engine Optimization  

Optimizing your website so that it is beneficial for targeted customers as well as search engines is done by implementing search engine optimization. The algorithm that Google uses to list the pages of your website on its search engine results pages is constantly changing. If you get this part wrong, you may not have your pages correctly indexed or, in a worst-case scenario, your website can be penalized.

Website design professionals stay up-to-date with current practices that are being used by search engines to index your site. They understand how to utilize your service or product keywords in a specific way so that your content marketing is helpful to incoming visitors and easily indexed by the top search engines.

Responsive Design  

If you're not familiar with responsive design, it is a way that website designers and developers make sure that your website can be seen and used by customers who are browsing on their smartphones, tablets or personal computers. Since all of these devices have different sized screens, code must be created in a way that works with all of these types of devices. If your website isn't able to work correctly on a mobile device, you will lose out on plenty of sales.

In addition, Google is really ramping up the way that they treat responsive design. The search engine company has helpful guidelines that should be used to ensure that your site creates a positive user experience. Professional designers know what it takes to make Google happy as well as people who are searching for your services or products. They can implement responsive design as well as other professional tricks that make your site pop up faster such as image compression, new computer code, caching or using a content delivery network.

Social Media Marketing  

Another drastic change that affects the way that you market your business in the online world is how you handle social media. The choices that you have are a little overwhelming and understanding how to implement your own marketing campaigns on social media can be frustrating.

A professional web design company   understands how to handle social media marketing. They know the types of content marketing that your customers will share with friends and family such as video or pictures, and they can help you implement a strategy that gets your brand in front of people who are going to share your message.

A Clearly Defined Strategy  

One of the benefits of hiring a professional web design firm is that they have created a process for helping businesses and understand how to create a digital strategy that will work for your business. By beginning with a content marketing strategy that looks at specific keywords, they can develop a website that is customized for the specific purpose that will benefit your business.

They can help you analyze your conversions by applying split test methods that show you how customers are entering your website. If they spot a hot keyword that's bringing in targeted customers, they will create a new page that emphasizes that keyword.

When you look at all of the different components that a professional web design firm uses to create your online presence, you can see why using a professional company is so highly productive. To take advantage of all the benefits that a professional digital agency can offer, contact one of the designers at Peak Evolve Mobile Web Solutions. We would be happy to answer any questions that you may have.

Contact Us   to get started.

By Evan Pomeranz 23 Nov, 2017
Google is unarguably the world's most popular, trusted, and effective search engine. Many years ago, websites could climb their way to the front page of listings by spamming relevant keywords on its pages. Nobody other than Google's employees know exactly what factors into search engine results. However, there's no dispute about the importance of user experience (UX) in respect to websites' search rankings on Google.

Outdated business websites generally feature less innovative UX design than their more recent, modern counterparts. Business owners who fail to frequently update their websites with cutting-edge design strategies almost always have the polar opposite of a user friendly website. It may seem like websites' user experience can only be subjectively interpreted by humans.

However, recent innovations on Google's search engine have made it possible for its complex algorithm to interpret websites' quality of user experiences.

As such, every businesses' website's user experience matters very much in drawing in and retaining visitors, as well as garnering high search results. Let's look further into why a user friendly website is so important for maintaining a strong online presence, and key elements they always have.

Why exactly does user experience matter?  

Search engines like Google, the world's leader in searches, rank websites using a number of factors. While the full list of variables is disputed, user experience is a highly integral aspect of getting good search results.

Furthermore, maintaining a website's usability matters for the consumers that visit it. Without having a desktop- and mobile-friendly website with few ads, little promotions, and meaningful material, Internet users are far less likely to visit that particular website.

What factors into user experience ratings?  

Some businesses don't factor in how import having a mobile-friendly website can be. Smartphones are very popular in today's age, with seemingly everybody owning one. Outdated websites haven't made time to accommodate the wealth of mobile users that browse the Internet today. Navigating with a mobile device is different than that of a desktop because pages need to be of fixed-widths to accommodate painless browsing. When mobile users attempt to browse a page that's only desktop friendly, its format is difficult to browse and is practically unusable.

Credibility matters very much in boosting user experiences. Recent, current cited sources factor into user experience quality and search rankings. Businesses should always provide backlinks to other websites in their content, of which sources should be modern and from reputable sources. Even if a particular webpage's content is true, if it's not hosted on a reputable website, credibility rankings are nearly guaranteed to plummet.

Search engine optimization matters more today than it ever has, with commonly used terms on the Internet switching up frequently. Business owners that aren't in tune with search engine optimization

Which websites have high user experience rankings?

User experience analysis is relatively Google. As such, websites that are regularly maintained and updated generally have higher user experience rankings than those who don't. Business owners that aren't in tune with their web presence, who fail to regularly mix up and add content to their organization's website, generally have low user experience ratings.

How can one improve their user experience ratings? -     Getting help from a    website design company    

Let's face it -- not everybody is a computer guru, able to craft websites from scratch. Many business owners that are unfamiliar with website creation often use sites made from templates. Although some templates to host content on the Internet are often used, businesses hoping to succeed on search engines and in the mind of consumers should get a custom-built website. It's OK to contact a website design company for a business to keep its web presence modern, updated, and -- most importantly -- easy for visitors to use.

Look into responsive website design  

Responsive websites are those that change their layouts, functions, and features based on common click paths that visitors often follow. Not taking users' opinions into consideration isn't good for any business, users themselves often have valuable opinions. Rather than reaching out to every one of them and attempting to solicit an opinion, investing in a responsive website design is often crucial for lifting user experience ratings. Business owners should look for a reputable, trusted design agency to help build a modern, easily navigated website that will, in turn, boost user experience ratings.

Invest in search engine optimization  

While user experience itself does factor into search engine optimization, having a website that gets high results on search engines like Google is important for getting high user experience ratings. Part of the user experience process is consumers being able to find websites easily, without having to dig through troves of information on the Internet that probably doesn't meet their needs.

Search engine optimization is usually difficult to master, especially for business owners that aren't well experienced with modern Internet protocol. Look into search engine optimization guides on the Internet, and also consider hiring a digital agency to help beef up a business' outdated website. Search engines are constantly changing to stay ahead of the pack and meet users' needs. As such, their criteria for user experience ratings constantly changes, and, usually, only an expert website design company can boost these ratings.

Don't add tons of promotions  

Companies that add lots of advertisements or promotions are generally not rated as high in search engines as business websites that offer quality content. Few people like browsing through ads and promos, so keep them to a minimum to boost user experience ratings as high as possible.

Rather, consider crafting quality, original content that isn't ripped off of any other websites. This will bring users in to read a business' content to be entertained, educated, or informed about topics they're interested in. Having promos all over a website will encourage visitors to go to another website to get the information that they need.

What exactly can business owners do to immediately boost UX ratings?  

Because business owners generally aren't familiar with how to boost user experience ratings, they likely should contact a reputable design firm like Peak Evolve Mobile Web Solutions. Our agency helps business owners around the nation beef up their outdated websites. In turn, this gets them higher search rankings and also makes waves with visitors. Take UX design into consideration and talk to us at Peak Evolve today.

By Evan Pomeranz 23 Nov, 2017
If your website requires people to pinch and zoom to see things or scroll left to right to read content, they're not going to stay on the website very long.

What is a Responsive Web Design?

Many website management platforms offer responsive web designs. The benefit to this is that you get to have just one website. The website can be viewed just as easily on a desktop as it is a mobile device.

The thing about mobile devices is that there are a lot of different size screens. There are also countless resolutions. A responsive web design   compensates for all of this. It will automatically adjust the website so that it presents well.

You don't have to do any additional work to get the mobile site. All you have to do is make the decision to have a responsive site design. The technology behind the scenes does all the work.

Why Does a Responsive Website Design Matter? 

When you have a responsive website design, it allows you to cater to everyone. There's no way of guessing whether people are going to view your site on a desktop or from a mobile device. As such, you want to give them the best viewing experience possible.

Google also recommends a mobile friendly website. In 2015, Google's algorithms   updated to include mobile devices. With a responsive design, you only have to have one URL. It makes it easier for you to promote your website without having to guess what device people will use.

Since Google algorithms are now taking into consideration whether you have a mobile site or not, it can help you with ranking. While it won't affect your desktop traffic, it will affect the overall traffic that you get. Without a mobile friendly website, your site wouldn't appear in the search engine result pages if people are conducting the search on a mobile device. This means you might miss out on a lot of leads because you won't be considered when people are conducting preliminary searches.

Additionally, part of the search engine algorithm looks at the bounce-back rate. If people don't spend long on your site, they hit the back button. This is known as the bounce back rate. When people land on your site from a mobile device, they want to be able to easily navigate the site. If they cannot do this easily, they hit the back button and your bounce-back rate has a negative impact on your overall search engine optimization efforts.

How a Mobile Site Can Help You

According to a survey by Smart Insights   , there are more mobile users than desktop users at this point. This means that you have to have a site that is easy for people to use regardless of what device they might use.

It's important to understand the concept of the sales funnel. People are going to look at a product or service, conduct some research, and then contact a company or two. At some point through their research, they'll decide who they want to do business with. From there, they will convert from lead to customer.

Your goal is to get as many people into your sales funnel as possible. Some people might do initial research on their mobile device and complete the process on their desktop. If you don't have a mobile friendly website, however, people aren't going to find out about you. You won't be a consideration, which means that you will never capture the lead, let alone convert them to a customer of yours.

Mobile devices allow people to look at things on the go. 77% of local searches happen on Mobile devices, and 74% of people say they're more likely to return to that site in the future, as per Google   .  

Steps To Take  
When you have a mobile friendly site, it makes it easier for people to find out about your company. You can then choose to add other features on the site for people to contact you, place orders, make reservations, and more.  People are not going to wait to go home to their desktop computer if they want to search for something.

Updating your website and making it responsive is a smart business move. It will help you to be more SEO compliant with new Google algorithms. It will also allow you to focus on obtaining more leads for the people who do use their mobile devices to browse websites at some point during the sales funnel process.

Contact Us At Peak Evolve Mobile Web Solutions  
We are experts in responsive website design and mobile solutions for small to mid size businesses.  If your website is outdated or not mobile responsive, contact us   for a solution today.

By Evan Pomeranz 20 Nov, 2017

Whether your company is a small start-up or a decades-old business, there are two things you can never afford to waste: money and time.

An effective promotional strategy will help you avoid wasting either of these, while also ensuring the word about your products gets out to the people who need to hear it.

If you're unsure of how to create a good promotional strategy, keep reading. We'll guide you through the process so you can see a great return on investment from your next campaign.

By Evan Pomeranz 14 Nov, 2017

Digital marketing has changed the sales landscape forever.

What used to be a follow-up call is now, more often than not, a follow-up email. A face-to-face with the decision maker has become a face-to-skype-to-face. And sales prospecting? That's evolved as well.

To remain competitive, today's salesforce must adapt to changing technology. They have to learn new skills and embrace an entirely new customer experience.

The one constant in the middle of all this change: people. The human element has not -- as of yet (read: AI) -- been taken over by technology. That's right. Some "old school" ways are still extremely relevant for this "new school" o salesmanship.

The question is how to marry the two.

Follow along as we reflect on some time-tested sales techniques and apply them to sales prospecting in a digital world.

By Evan Pomeranz 06 Nov, 2017

Are your sales dipping? You'll want to consider an inbound marketing agency to help with that.

Many small business owners are  working harder and earning less  than ever before.

If you feel that way about your business, keep reading.

You'll learn what an inbound marketing agency can do to help increase your online traffic and leads. That will translate into higher revenue, less time working on the business and more time doing what you love.

Isn't that why you started a business, to begin with?

If you're still not sure if an inbound marketing agency is right for you, look for these 10 signs.

1. Your Website Is Just a Brochure

How do you think your website functions? Does it serve as a brochure or are you trying to use it to create potential clients?

If you think your website should just be informational, you're missing out on sales.

The typical customer path looks like this: they search for your product or service, they see a search result that they like. Usually, that search result is among the first three results listed.

Then, they'll go to your website, look around and either call, fill out a contact form or leave.

Here's the thing. A small percentage of people will call or complete contact forms the first time.

You are missing out on a big opportunity to add those people to your contact list and follow up with them.

That's where an inbound agency comes in. They will create the machine to capture that traffic and make it easier for you to follow up with them.

2. You'd Like More Online Leads (And Sales)

How many sales are you currently getting from your website? Would you like more?

Referral based businesses rely on networking to generate sales. Online leads can complement your sales strategy so you can attend fewer meetings without impacting your bottom line.

3. You Don't Know Who You're Marketing Too

Would you be able to answer the question "Who is your ideal client?"

'Everyone' doesn't count as an answer.

Business owners tend to hesitate when picking a target market because they think that they'll miss out on business.

That's not true.

Targeting your marketing efforts will create a laser focus message to reach the people who are likely to buy from you.

An inbound marketing agency will ask you the right questions to draw out your ideal client.

4. You Know Nothing About Analytics

Understanding analytics is the backbone of effective online marketing. Analytics can tell you what tactics are giving you the largest return on investment.

For example, you're running multiple online marketing campaigns, but the campaigns aren't translating into sales. You have no idea why, so you stop the campaigns.

An inbound marketing agency will gather data to help you determine where the breakdown was in the marketing campaign. Making one simple adjustment can turn a campaign around and turn into sales.

5. You Blog... Occasionally

Blogs that have between 21-54 posts see a 30% increase in traffic . If you blog every once in a while or just don't have the time to blog, it would be wise to hand that off to an inbound marketing agency.

When you do blog, it's off-the-cuff and inconsistent. This week, you're blogging about something that isn't relevant to your business. Three weeks later, you get an idea to blog about another irrelevant topic.

To make your blog effective, you need to be consistent, and relevant.

The agency's content writing team  can decide what blog posts have the best chance of being found by search engines, which could turn into more traffic for your website.

6. Inbound Marketing Will Save Money

You may already invest in outbound marketing, such as TV ads, cold-calling, and trade shows, all of which are big investments. On average, the cost per lead for outbound marketing is $361.

According to the Content Marketing Insitute, content marketing can generate up to three times as many leads and cost 62% less than outbound marketing.

7. You Don't Have a Follow-up System

On average, 98% of people who visit a website leave. Do you have a system in place to reconnect with them?

Some studies even suggest that it takes about seven marketing touches  over a year and a half before a person even buys.

A follow-up system, such as a remarketing campaign, can help you increase your reach conversions.

8. Your Emails Generate a Response Rate of Zero

When you email your list, do you get any responses?

Email marketing is another important component of the follow-up process when used effectively.

If you're not sure if your emails are working or not, it would be a good idea to work with an  email marketing team .

9. You Don't Have a Marketing Strategy

"Let's try marketing here, here and here and see what sticks." It's just like throwing spaghetti against the wall. But instead of throwing spaghetti, business owners are throwing marketing dollars.

It sounds ridiculous, but that's what businesses do every single day.

A sound marketing strategy will coordinate your efforts into one plan, determine who your target market is, and craft messages that are designed to generate a response.

That is a much better use of marketing dollars.

10. You Don't Have the Time To Focus on Your Clients

Running a business is challenging. You're responsible for marketing, sales, accounting, and serving your clients.

This is the reason why small business owners are working harder than ever. They're trying to do everything.

When you outsource your marketing to an inbound marketing agency, not only will you receive a return on investment, but you'll be able to invest your time into doing what you do best - serving your clients.

An Inbound Marketing Agency Has Expertise

You may not be an expert in inbound marketing, but you certainly are an expert in what you do.

As a small business owner, you might be tempted to try and do everything yourself. That costs time and money. You spend your valuable time trying to learn everything and money investing in advertising that you may not even be tracking effectively.

Wouldn't it make sense to bring a team of marketing experts on board who live and breathe marketing the same way you live and breathe your work?

Doing so can save you time and increase your revenue.

Contact us  today for a complimentary website or SEO analysis.

By Evan Pomeranz 31 Oct, 2017

It isn't easy running a business today. It seems like digital marketing trends are constantly changing, making it easy to understand why online marketing has become an over $100 billion industry .

If you want to have a high-quality and profitable presence, you need to stay on top of the trends shaping the world of online marketing. Here are ten things you need to prepare for in your quest to make a profit.

SEO Still Matters

Search engine optimization has gone from obscurity to prominence. It can be incredibly important to focus on your SEO strategy, and if you're interested in being found you should treat it as a must.

All of this is to say that digital marketing trends come and go. But the need to improve your presence on the major search engines never changes. So make sure you stay aware of everything in the SEO world, from keyword stuffing to bounce rates.

Digital Marketing Trends Must Be Mobile Ready

The number of users on mobile browsers are rising. For the first time, your customers are more likely to be visiting your site from their smartphones than they are on their computers.

This wasn't always the case. Mobile sites used to be too clunky to ever be a viable alternative to desktop content. Today, the tables have turned. That's why you need to focus on building a mobile-ready online presence.

Video Is Essential

Whether it's in content creation or on your landing page, you need to be using video in some capacity.

Customers today are simply more receptive to video than text content. While this doesn't mean you should avoid blog posts, it does mean you need to develop a more balanced strategy.

If you don't want to be on camera, you shouldn't fret. You can still use techniques such as an animated presentation.

You Need To Personalize The Experience

Through a combination of big data and smart SEO, you can customize the experience of visiting your site. This will make your customers feel far more dedicated to your brand, making this one oft he most important digital marketing trends you can follow.

A personalized experience can be created by making sure people searching for more specific keywords reach your site, or it can be done by using location services. Either way, this is a great way to draw in customers.

Pay Per Click Is Essential

Pay Per Click, or PPC advertising is an old dog that can compete against modern digital marketing trends.

There are a number of benefits to this form of marketing. But one of the biggest is versatility: it works anywhere from Facebook to search engines. While it can't be your only form of advertising or digital marketing, you still need to use it.

Social Media Is More Important Than Ever

Chances are, your customers are on social media. Facebook has over three times more monthly users  than there are people in the United States. This is mind-blowing.

Staying on top of digital marketing trends involves having a strong social media presence. So make sure you post every day, and also engage your online fans.

Native Advertising Still Works

Native advertising still works, but you need to do it the right way. If you want to engage with people using this method, you need to make sure you're not sponsoring the wrong content.

Don't think of native advertising as a trick. Think of it as sponsoring content to give a gift to your customers: this can make people grateful for your brand and supplement your content strategy.

Have A Strong CTA

The goal of any digital marketing strategy is boosting your conversion rate. Your CTA, or Call-to-Action, is an essential part of this. While most people in advertising know this, they don't understand how frequently the opportunity for improvement comes up on their site.

Treat every button as a call-to-action. Your goal, ultimately, is to get your customers to purchase your product or service. But before you do that, you'll want to bring them through the site.

Building strong CTA buttons and a journey that your customers want to take is the best way to do this. So make sure to take advantage of your pitching ability.

Create High-Quality And Compelling Content

We all know that content is an essential part of SEO and digital marketing strategy. But what people tend to forget is that the quality of their content is incredibly important.

Websites with better content tend to get better search engine rankings. In addition, your high-quality content can make visitors to your site trust you.

To succeed online, you can't do anything halfway. This includes creating content: make sure you're making things that people want to see.

Focus On Influencers

Influencer marketing has become one of the most important digital marketing trends today. If you aren't using it in some capacity, you can be missing out on an entire sea of customers.

The first step is finding influencers relevant to what you do. A big part of this involves considering where to look: if you want to sell fitness products, for instance, Instagram has a lot of influencers who can help you.

Meanwhile, if you're focused on helping business professionals, then there are plenty of influencers on LinkedIn who can get your message out there.

No matter what you do, you need to make influencers an essential part of your digital marketing focus and strategy.

Get Digital Marketing Help

Promoting your product is important. If you're confused by all of the changes in the world of digital marketing, we can help. Our team of experts is focused on providing exhaustive online marketing solutions for an affordable price.

We do everything from mobile content to social media marketing and digital animation. So if you want to get on top of the digital world, contact us.

By Evan Pomeranz 24 Oct, 2017

Mobile apps - there seems to be no way around them, especially if you're a business that wants to remain relevant. But deciding whether to build a mobile app for your company and what type of app to build can be nerve-racking.

If you're not creating an app that appeals to your market, then you've wasted X amount of dollars. And app development can be quite expensive, depending on what you put into it. But if you're able to create one that generates a ton of downloads, it can spell success for your company.

And even just a slice of the 197 billion app downloads  predicted for 2017 would make it worth it. The question now isn't a matter of if you should make an app, but whether you should do it yourself or hire a mobile app design company.

Let's review why hiring one is a good idea.

By Evan Pomeranz 17 Oct, 2017

An animated presentation is a perfect compromise for those wanting the benefits of video without having to be on camera.

It's a format that grabs a visitors attention and moves them further into the conversion funnel. It's usually more effective than a text-heavy page or PDF file.

Even Spotify and Pinterest use an animated presentation to explain their services. Presentations present employees and investors with detailed operational information that's also a lot of fun.

Plus, animation is an easy-to-consume way to share content with site visitors.

This article will share just eight of the many benefits of animation. By its end, you'll be ready to make the switch from text-based information to visual sharing.

By Evan Pomeranz 10 Oct, 2017

Are you creating a new website? Are you thinking of redesigning your current one?

In either case, you're probably wondering if you need a web designer. Since there are so many do-it-yourself options out there, is it necessary to hire a professional designer ?

Before you make your decision, consider this fact:

When asked why they mistrusted a website, a startling 94% of users  listed reasons related to web design. Only 6% had issues with the website's content.

Simply put, you can have the world's best content on your website. But if it doesn't look good, no one will read it.

Of course, web designers do more than just make a site look good. Read on for seven compelling reasons why you need a web designer for your business site.

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