BLOG

Peak Evolve Blog

By Evan Pomeranz 19 Sep, 2017

Is your business in a sales slump it just can't seem to beat?

Well, perhaps you haven't tried digital marketing.

For starters, digital marketing isn't just another way to spend your marketing dollars. It gives you a reach and an understanding of your customers that you can't get using any other way.

A digital marketing company can help you leverage digital marketing tools to cost-effectively compete with large organizations so that you can grow your business.

Let's explore the 5 key ways they do it.

By Evan Pomeranz 12 Sep, 2017

Whether we realize it or not, our user experience dictates a lot of the products we use.

When buying a car, we consider how easy it is to find information on the dashboard.

When we shop for new appliances we think about what tasks they'll help us accomplish.

And when we use mobile apps or visit websites on our phones, we tend to like the ones that are the most intuitive.

We want to be able to find everything we need or navigate to any screen without having to be told how.

A great user experience is expected now, and if your mobile UX strategy is lacking, your business could suffer because of it.

Read on to learn why overlooking mobile UX could be hurting your business, and how to fix the problem.

By Evan Pomeranz 05 Sep, 2017

In August 2016, Google made an announcement  that it will be removing the "mobile-friendly" label in search results. According to the firm, the label is no longer needed since 85 percent of all pages in the mobile search results are already compliant with the mobile-friendliness criteria.

Of course, that doesn't mean Google no longer cares if your website is a bit vintage or not. A mobile-friendly and responsive website  should still be a priority for businesses who want to rank higher in Google's search results.

Now, if you're still debating whether to hire a responsive web design company or not, we get you. After all, some small businesses  seem to get by with just a Facebook page, so maybe optimizing for mobile search doesn't have to be done right away.

Then again, when you think about how many businesses fail year after year, doing things that improve your chances of boosting your sales seem to be a no-brainer. Having a responsive website is one of those things. And if you're still not convinced, here are five more reasons to consider hiring a responsive web design company asap.

By Evan Pomeranz 22 Aug, 2017

If you're a mid-size or large company, you may have a marketing budget that allows for a social media specialist. But let's face it, when it comes to marketing, most small businesses are on their own.

Having a social media presence is very important in this day and age. It is a scary proposition for businesses unfamiliar with social media platforms, algorithms, and best content practices.

Once you get over the fear of the unknown you'll see that creating a social media presence isn't that scary. It's really about making the time to build your brand and a strong organic following.

Half the work is done when you connect with your target audience .

Continue reading for 5 marketing strategies that every business owner should know when about social media branding.

By Evan Pomeranz 16 Aug, 2017

It doesn't matter if you're creating your business's very first website or are looking into finally re-designing it . You need to be aware of the latest web design trends if you really want to make an impact online.

Keep reading to learn more about some of the most anticipated web design and development trends for 2017.

By Evan Pomeranz 08 Aug, 2017

Ignoring local SEO is like throwing a party without sending invitations. A local SEO expert can take those invitations and turn them into the party of the year.

Local SEO can make or break your business. When a person in your area Googles the type of service you provide, how far down the list is your company's website? Do you know what factors into your SEO rankings?

If your business isn't among the first few results, chances are you'll never get the chance to showcase your services to hundreds, or even thousands, of potential customers.

Don't overlook the importance  of local SEO.

A local SEO expert can help you get to the top of the rankings and bring you more business. Let's take a look at some of the top benefits of hiring an SEO expert that can help catapult your business over the wall of obscurity.

By Evan Pomeranz 01 Aug, 2017

Technology has changed everything about our lives. The ways we communicate, work, and shop are all shaped by advances in technology.

Recent surveys show that, for the first time ever, consumers now conduct most of their shopping online . For small businesses to remain competitive, they must offer ecommerce options for their consumers.

Ecommerce website development can offer many benefits  to your business. That said, in order to get the most out of a website, it must be well-designed.

Here are 7 rules to help guide your ecommerce website development.

By Evan Pomeranz 23 Jul, 2017

A responsive and mobile-friendly design for your website not only guarantees a more positive user experience, but because Google  announced that websites would be ranked based on their mobile friendliness, it also plays a factor in your search rankings.


Sites that aren’t mobile-friendly & responsive have been unable to deliver their customers with a satisfying mobile experience and have seen their search engine rankings drop.


While being mobile-friendly and device-optimized are crucial for your site to not only look good, but it is those sites that are receiving the most positive rankings in search results on Google. Responsive design means instant Search Engine Optimization improvement.


What is a mobile responsive website?


Responsive websites have layouts and content that responds and adapts to the size of the screen they are presented on. Because they automatically change to fit the device you are viewing the website on, users don’t get annoyed at having to adjust their screens or their angle.


Customers will have the best experience because the website is adapting to them and not forcing them to adjust themselves. Customers have all of the info they need and don’t have to pinch-and-zoom to read or find content.


A mobile friendly site differs from a mobile responsive  one as it does not change in content and appearance in response to the device but instead usually just shrinks to fit within the smaller screen of a mobile device. There are benefits and challenges to both that companies like Peak Evolve  are experts in helping figure out which is right for you.


Why should I be using a mobile responsive web design for my business?


Because mobile usage over desktops continues to grow, it is important that businesses leverage the use of mobile technology to keep up with the demands and expectations of their audience. 60% of internet search traffic worldwide is now coming from mobile devices, more than desktop, PC’s, and Laptops combined. 


This trend continues to grow with mobile commerce gaining momentum. Websites that are lacking this technology are not configured to work properly on 2016 devices.


Here are numbers that you cannot ignore proving why you should be concentrating your efforts on building your business’s online presence and why you should invest on a mobile responsive website:

42 -42% of the world’s population has access to the internet.

3 -There are 3 billion people from all over the world using the internet on a variety of devices. Whatever your industry, all those internet users are potential consumers.

2 - There are 2.1 billion smartphone users

4 -The average internet user spends a little more than 4 hours a day on the net.

31 -31% of internet page-views take place on mobile devices.

61 -61% of people form an opinion on a brand when they have a good mobile experience

3 -It only takes 3 seconds to lose a customer if your web page doesn’t load right away

57 -57% of visitors will abandon your page if it doesn’t load fast enough.

55 -55% of social media consumption takes place on a mobile device.


If you own a smartphone or tablet and find yourself spending a considerable amount of time on it either browsing the internet, engaging on social media, checking your emails, or even shopping, chances are your potential customers are too. Because you are a consumer, you've experienced websites catching your attention and agree that you are have spent more time on a site that was captivating, functional, and easy to navigate.


With a mobile  responsive website, you ensure customer satisfaction. If your site is easy on the eyes, visually stimulating, simple to use, and loads at a good speed, your users will spend more time on your site because they are having a positive user experience.


Peak Evolve is a Long Island website design company that can create a mobile-friendly, responsive website that will increase your internet presence, improve your credibility and reputation and boost your sales.  Contact us today.

By Evan Pomeranz 23 Jul, 2017
By Evan Pomeranz 23 Jul, 2017

Inbound marketing, a strategy used by marketers and business owners is a strategy that is designed to create brand awareness, capture potential customer’s attention and ultimately increase conversions and ROI. This strategy is performed by using a combination of digital marketing techniques that are used within different time frames during an inbound marketing campaign.


The typical parts that make up an inbound marketing system consist of a wide variety of tools and strategies. However, although some of the strategies may seem simple to pull off, you may find that utilizing the expertise of a   digital marketing services company   will provide you with the best results. Below is a list of components that can be used in an inbound digital marketing campaign that you should consider adding to your current marketing plan.


Components of a Good Inbound Digital Marketing Plan


An inbound digital marketing plan should have one primary purpose: to drive visitors to your website or blog. It could be made up of a combination of different tools and strategies that are launched at different intervals throughout the marketing campaign. Some of the most popular and most effective strategies consist of the following:





1. A Website


A great well-functioning website   that has also been designed to convert visitors into paying customers is one of the more popular inbound marketing strategies there is. The website must be easy to read and easy to follow so that users know exactly what to do and where to go during every part of the click through process.


Not only that, but websites must also be mobile friendly these days to remain competitive. This is important because there's been an increase in the number of users who visit websites using their mobile devices. Web sites must also be very responsive and very engaging.




2. Search Engine Optimization


Search Engine Optimization  , known in the digital marketing world as SEO, is the process that marketers use to get found when users enter keywords into the search engine in an effort to find a business that offers the product or service that they are searching for.


This strategy allows business owners and marketers to get found by website visitors through organic search results.



3. PPC Ads


PPC ads, short for Pay Per Click, are ads that are used to target customers who are in search of products or services that you provide. As a result, users may arrive at your site through other sources, but by clicking on the ad that is usually found on someone else's website or blog.


However, there is a difference between SEO and PPC. While SEO is an organic way to drive traffic to your site through the search engines, PPC, is a model that involves advertisers paying a fee each time someone clicks on one of their ads. To look at it another way, it's a method used to buy visits to your site. Of course, this is considered more of a non-organic way of driving traffic to your site.


4. Social Media Marketing


Social media marketing is a method used to create brand awareness while reaching your targeted audience. It, in essence, is a strategy designed to draw more attention to your business or brand through traffic generation that has been created through various social media platforms.


5. Content Marketing


Content Marketing  is another marketing strategy designed to draw attention to your brand through the development of content. This usually takes place through the use of keywords included in blogs or other web content designed to draw in users.

The key is to add fresh new content to your site on an ongoing regular basis to keep users engaged and to continue to be regular visitors of your site.


To maximize your effort it's important to set goals and objectives concerning content marketing during the planning phase of this strategy.


6. Email Marketing


Email marketing is used to follow up with prospects and customers who have already expressed an interest in your product or service. This method involves a way for businesses to nurture prospects through the entire buyer's journey.


7. Videos


Videos are used to capture your audience's attention and to tell your story about your product or service, why and when you started your business and who your customers are. It is a great marketing strategy because most people have a very short attention span and would much rather watch information on a video than to read it on a blog. It's a great way to get them plugged in and eventually engaged in your business.


8. Mobile Marketing


Mobile Marketing is a marketing strategy that allows you to catch your prospects while they're on the go. Since everyone uses a smartphone these days,   mobile marketing    is a great way to keep your advertisements and other business opportunities right at your customer’s fingertips. It's a great way to get a fast response from your targeted audience as well.


9. GEO Local Marketing


GEO Local Marketing is a very important strategy that is used more so with mobile devices than with any other electronic device. It allows your geographically-located targeted audience to find your brick-and-mortar business while they're in the immediate local area.


When customers are looking for a nearby retailer, you want to be the one that they find in their search. This can be done by placing ads in local directories or by using Google's GEO Localization Tools. These tools allow your business to appear on Google's map as a part of the search results.


It can also be used on mobile devices to find nearby stores in the area. But if your website is not mobile optimized, the search engines will have a harder time displaying your business in the local results.  

More Posts

Peak Evolve Blog

By Evan Pomeranz 19 Sep, 2017

Is your business in a sales slump it just can't seem to beat?

Well, perhaps you haven't tried digital marketing.

For starters, digital marketing isn't just another way to spend your marketing dollars. It gives you a reach and an understanding of your customers that you can't get using any other way.

A digital marketing company can help you leverage digital marketing tools to cost-effectively compete with large organizations so that you can grow your business.

Let's explore the 5 key ways they do it.

By Evan Pomeranz 12 Sep, 2017

Whether we realize it or not, our user experience dictates a lot of the products we use.

When buying a car, we consider how easy it is to find information on the dashboard.

When we shop for new appliances we think about what tasks they'll help us accomplish.

And when we use mobile apps or visit websites on our phones, we tend to like the ones that are the most intuitive.

We want to be able to find everything we need or navigate to any screen without having to be told how.

A great user experience is expected now, and if your mobile UX strategy is lacking, your business could suffer because of it.

Read on to learn why overlooking mobile UX could be hurting your business, and how to fix the problem.

By Evan Pomeranz 05 Sep, 2017

In August 2016, Google made an announcement  that it will be removing the "mobile-friendly" label in search results. According to the firm, the label is no longer needed since 85 percent of all pages in the mobile search results are already compliant with the mobile-friendliness criteria.

Of course, that doesn't mean Google no longer cares if your website is a bit vintage or not. A mobile-friendly and responsive website  should still be a priority for businesses who want to rank higher in Google's search results.

Now, if you're still debating whether to hire a responsive web design company or not, we get you. After all, some small businesses  seem to get by with just a Facebook page, so maybe optimizing for mobile search doesn't have to be done right away.

Then again, when you think about how many businesses fail year after year, doing things that improve your chances of boosting your sales seem to be a no-brainer. Having a responsive website is one of those things. And if you're still not convinced, here are five more reasons to consider hiring a responsive web design company asap.

More Posts
Share by: