Your website's content is its most valuable asset. A business website typically has pages explaining its products, services and hours of operation -- but those pages alone won't attract traffic from search engines. The content that receives the most traffic from search engines provides value to readers -- content such as blog posts and informational articles.

Content can also help your business capture leads. Suppose, for example, that you are an auto mechanic in New York. A person finds your website by searching for an article about how to replace a car's air filter. If the person finds the article helpful, he might give you his or her email address in exchange for a free e-book explaining the top 10 DIY projects that can increase the efficiency of an older car's engine. Once you have that person's email address, you can market to him or her via email. Your website's content has turned a casual visitor into a qualified lead.

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Writing For Blogs, Websites, Campaigns & More

Writing truly effective website content isn't a fast process. First, you need to have knowledge of the keywords that people search for on Google. Next, you need to research existing articles that focus on those keywords. In order to outrank those articles, yours will need to be better. Lastly, you have to write the article using sound SEO principles so Google's ranking algorithm understands the article's focus keywords.

Your website needs content. Your Blog needs constant posts.  We know how to create content that brings traffic from search engines and inspires people to buy from you. 

Contact Peak Evolve Mobile Web Solutions today for help with your content writing and marketing strategy.

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By Evan Pomeranz 19 Sep, 2017

Is your business in a sales slump it just can't seem to beat?

Well, perhaps you haven't tried digital marketing.

For starters, digital marketing isn't just another way to spend your marketing dollars. It gives you a reach and an understanding of your customers that you can't get using any other way.

A digital marketing company can help you leverage digital marketing tools to cost-effectively compete with large organizations so that you can grow your business.

Let's explore the 5 key ways they do it.

By Evan Pomeranz 12 Sep, 2017

Whether we realize it or not, our user experience dictates a lot of the products we use.

When buying a car, we consider how easy it is to find information on the dashboard.

When we shop for new appliances we think about what tasks they'll help us accomplish.

And when we use mobile apps or visit websites on our phones, we tend to like the ones that are the most intuitive.

We want to be able to find everything we need or navigate to any screen without having to be told how.

A great user experience is expected now, and if your mobile UX strategy is lacking, your business could suffer because of it.

Read on to learn why overlooking mobile UX could be hurting your business, and how to fix the problem.

By Evan Pomeranz 05 Sep, 2017

In August 2016, Google made an announcement  that it will be removing the "mobile-friendly" label in search results. According to the firm, the label is no longer needed since 85 percent of all pages in the mobile search results are already compliant with the mobile-friendliness criteria.

Of course, that doesn't mean Google no longer cares if your website is a bit vintage or not. A mobile-friendly and responsive website  should still be a priority for businesses who want to rank higher in Google's search results.

Now, if you're still debating whether to hire a responsive web design company or not, we get you. After all, some small businesses  seem to get by with just a Facebook page, so maybe optimizing for mobile search doesn't have to be done right away.

Then again, when you think about how many businesses fail year after year, doing things that improve your chances of boosting your sales seem to be a no-brainer. Having a responsive website is one of those things. And if you're still not convinced, here are five more reasons to consider hiring a responsive web design company asap.

By Evan Pomeranz 22 Aug, 2017

If you're a mid-size or large company, you may have a marketing budget that allows for a social media specialist. But let's face it, when it comes to marketing, most small businesses are on their own.

Having a social media presence is very important in this day and age. It is a scary proposition for businesses unfamiliar with social media platforms, algorithms, and best content practices.

Once you get over the fear of the unknown you'll see that creating a social media presence isn't that scary. It's really about making the time to build your brand and a strong organic following.

Half the work is done when you connect with your target audience .

Continue reading for 5 marketing strategies that every business owner should know when about social media branding.

By Evan Pomeranz 16 Aug, 2017

It doesn't matter if you're creating your business's very first website or are looking into finally re-designing it . You need to be aware of the latest web design trends if you really want to make an impact online.

Keep reading to learn more about some of the most anticipated web design and development trends for 2017.

By Evan Pomeranz 08 Aug, 2017

Ignoring local SEO is like throwing a party without sending invitations. A local SEO expert can take those invitations and turn them into the party of the year.

Local SEO can make or break your business. When a person in your area Googles the type of service you provide, how far down the list is your company's website? Do you know what factors into your SEO rankings?

If your business isn't among the first few results, chances are you'll never get the chance to showcase your services to hundreds, or even thousands, of potential customers.

Don't overlook the importance  of local SEO.

A local SEO expert can help you get to the top of the rankings and bring you more business. Let's take a look at some of the top benefits of hiring an SEO expert that can help catapult your business over the wall of obscurity.

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