Whether your company is a small start-up or a decades-old business, there are two things you can never afford to waste: money and time.
An effective promotional strategy will help you avoid wasting either of these, while also ensuring the word about your products gets out to the people who need to hear it.
If you're unsure of how to create a good promotional strategy, keep reading. We'll guide you through the process so you can see a great return on investment from your next campaign.
Digital marketing has changed the sales landscape forever.
What used to be a follow-up call is now, more often than not, a follow-up email. A face-to-face with the decision maker has become a face-to-skype-to-face. And sales prospecting? That's evolved as well.
To remain competitive, today's salesforce must adapt to changing technology. They have to learn new skills and embrace an entirely new customer experience.
The one constant in the middle of all this change: people. The human element has not -- as of yet (read: AI) -- been taken over by technology. That's right. Some "old school" ways are still extremely relevant for this "new school" o salesmanship.
The question is how to marry the two.
Follow along as we reflect on some time-tested sales techniques and apply them to sales prospecting in a digital world.
Are your sales dipping? You'll want to consider an inbound marketing agency to help with that.
Many small business owners are working harder and earning less than ever before.
If you feel that way about your business, keep reading.
You'll learn what an inbound marketing agency can do to help increase your online traffic and leads. That will translate into higher revenue, less time working on the business and more time doing what you love.
Isn't that why you started a business, to begin with?
If you're still not sure if an inbound marketing agency is right for you, look for these 10 signs.
1. Your Website Is Just a Brochure
How do you think your website functions? Does it serve as a brochure or are you trying to use it to create potential clients?
If you think your website should just be informational, you're missing out on sales.
The typical customer path looks like this: they search for your product or service, they see a search result that they like. Usually, that search result is among the first three results listed.
Then, they'll go to your website, look around and either call, fill out a contact form or leave.
Here's the thing. A small percentage of people will call or complete contact forms the first time.
You are missing out on a big opportunity to add those people to your contact list and follow up with them.
That's where an inbound agency comes in. They will create the machine to capture that traffic and make it easier for you to follow up with them.
2. You'd Like More Online Leads (And Sales)
How many sales are you currently getting from your website? Would you like more?
Referral based businesses rely on networking to generate sales. Online leads can complement your sales strategy so you can attend fewer meetings without impacting your bottom line.
3. You Don't Know Who You're Marketing Too
Would you be able to answer the question "Who is your ideal client?"
'Everyone' doesn't count as an answer.
Business owners tend to hesitate when picking a target market because they think that they'll miss out on business.
That's not true.
Targeting your marketing efforts will create a laser focus message to reach the people who are likely to buy from you.
An inbound marketing agency will ask you the right questions to draw out your ideal client.
4. You Know Nothing About Analytics
Understanding analytics is the backbone of effective online marketing. Analytics can tell you what tactics are giving you the largest return on investment.
For example, you're running multiple online marketing campaigns, but the campaigns aren't translating into sales. You have no idea why, so you stop the campaigns.
An inbound marketing agency will gather data to help you determine where the breakdown was in the marketing campaign. Making one simple adjustment can turn a campaign around and turn into sales.
5. You Blog... Occasionally
Blogs that have between 21-54 posts see a 30% increase in traffic . If you blog every once in a while or just don't have the time to blog, it would be wise to hand that off to an inbound marketing agency.
When you do blog, it's off-the-cuff and inconsistent. This week, you're blogging about something that isn't relevant to your business. Three weeks later, you get an idea to blog about another irrelevant topic.
To make your blog effective, you need to be consistent, and relevant.
The agency's content writing team can decide what blog posts have the best chance of being found by search engines, which could turn into more traffic for your website.
6. Inbound Marketing Will Save Money
You may already invest in outbound marketing, such as TV ads, cold-calling, and trade shows, all of which are big investments. On average, the cost per lead for outbound marketing is $361.
According to the Content Marketing Insitute, content marketing can generate up to three times as many leads and cost 62% less than outbound marketing.
7. You Don't Have a Follow-up System
On average, 98% of people who visit a website leave. Do you have a system in place to reconnect with them?
Some studies even suggest that it takes about seven marketing touches over a year and a half before a person even buys.
A follow-up system, such as a remarketing campaign, can help you increase your reach conversions.
8. Your Emails Generate a Response Rate of Zero
When you email your list, do you get any responses?
Email marketing is another important component of the follow-up process when used effectively.
If you're not sure if your emails are working or not, it would be a good idea to work with an email marketing team .
9. You Don't Have a Marketing Strategy
"Let's try marketing here, here and here and see what sticks." It's just like throwing spaghetti against the wall. But instead of throwing spaghetti, business owners are throwing marketing dollars.
It sounds ridiculous, but that's what businesses do every single day.
A sound marketing strategy will coordinate your efforts into one plan, determine who your target market is, and craft messages that are designed to generate a response.
That is a much better use of marketing dollars.
10. You Don't Have the Time To Focus on Your Clients
Running a business is challenging. You're responsible for marketing, sales, accounting, and serving your clients.
This is the reason why small business owners are working harder than ever. They're trying to do everything.
When you outsource your marketing to an inbound marketing agency, not only will you receive a return on investment, but you'll be able to invest your time into doing what you do best - serving your clients.
An Inbound Marketing Agency Has Expertise
You may not be an expert in inbound marketing, but you certainly are an expert in what you do.
As a small business owner, you might be tempted to try and do everything yourself. That costs time and money. You spend your valuable time trying to learn everything and money investing in advertising that you may not even be tracking effectively.
Wouldn't it make sense to bring a team of marketing experts on board who live and breathe marketing the same way you live and breathe your work?
Doing so can save you time and increase your revenue.
Contact us today for a complimentary website or SEO analysis.