Is your business in a sales slump it just can't seem to beat?
Well, perhaps you haven't tried digital marketing.
For starters, digital marketing isn't just another way to spend your marketing dollars. It gives you a reach and an understanding of your customers that you can't get using any other way.
A digital marketing company can help you leverage digital marketing tools to cost-effectively compete with large organizations so that you can grow your business.
Let's explore the 5 key ways they do it.
Whether we realize it or not, our user experience dictates a lot of the products we use.
When buying a car, we consider how easy it is to find information on the dashboard.
When we shop for new appliances we think about what tasks they'll help us accomplish.
And when we use mobile apps or visit websites on our phones, we tend to like the ones that are the most intuitive.
We want to be able to find everything we need or navigate to any screen without having to be told how.
A great user experience is expected now, and if your mobile UX strategy is lacking, your business could suffer because of it.
Read on to learn why overlooking mobile UX could be hurting your business, and how to fix the problem.
In August 2016, Google made an announcement that it will be removing the "mobile-friendly" label in search results. According to the firm, the label is no longer needed since 85 percent of all pages in the mobile search results are already compliant with the mobile-friendliness criteria.
Of course, that doesn't mean Google no longer cares if your website is a bit vintage or not. A mobile-friendly and responsive website should still be a priority for businesses who want to rank higher in Google's search results.
Now, if you're still debating whether to hire a responsive web design company or not, we get you. After all, some small businesses seem to get by with just a Facebook page, so maybe optimizing for mobile search doesn't have to be done right away.
Then again, when you think about how many businesses fail year after year, doing things that improve your chances of boosting your sales seem to be a no-brainer. Having a responsive website is one of those things. And if you're still not convinced, here are five more reasons to consider hiring a responsive web design company asap.
If you're a mid-size or large company, you may have a marketing budget that allows for a social media specialist. But let's face it, when it comes to marketing, most small businesses are on their own.
Having a social media presence is very important in this day and age. It is a scary proposition for businesses unfamiliar with social media platforms, algorithms, and best content practices.
Once you get over the fear of the unknown you'll see that creating a social media presence isn't that scary. It's really about making the time to build your brand and a strong organic following.
Half the work is done when you connect with your target audience .
Continue reading for 5 marketing strategies that every business owner should know when about social media branding.
It doesn't matter if you're creating your business's very first website or are looking into finally re-designing it . You need to be aware of the latest web design trends if you really want to make an impact online.
Keep reading to learn more about some of the most anticipated web design and development trends for 2017.
Ignoring local SEO is like throwing a party without sending invitations. A local SEO expert can take those invitations and turn them into the party of the year.
Local SEO can make or break your business. When a person in your area Googles the type of service you provide, how far down the list is your company's website? Do you know what factors into your SEO rankings?
If your business isn't among the first few results, chances are you'll never get the chance to showcase your services to hundreds, or even thousands, of potential customers.
Don't overlook the importance of local SEO.
A local SEO expert can help you get to the top of the rankings and bring you more business. Let's take a look at some of the top benefits of hiring an SEO expert that can help catapult your business over the wall of obscurity.