How does a business advertise to new customers in the technology age? Most companies today use a technology called digital marketing. Business owners can no longer rely on mailbox fliers or print campaigns as their only method of advertisement. Mobile devices have revolutionized how consumers think about advertising. These handheld systems connect them to the Internet, which gives marketing opportunities around the clock.
However, marketing in and of itself is a tricky thing to master. Some marketing attempts flop, others soar. While we could be here all day giving you a Marketing 101 lesson, let’s talk about one particular aspect of marketing that’s vital to sales success: calls to action.
A call to action (CTA) marketing tool can be used in a copy, in tweets, in paid for ads and more. But, did you know they also can be directly inserted into a website? By doing this, you will be able to advertise your business more thoroughly through the web.
A CTA is one of the most important things you should place on your site.
SO, what is a CTA ?"
It is something that directly entices a person to perform a particular action. There’s no subliminal messaging here; a CTA is all about asking or telling a consumer to do something directly. For instance, like this post, share this link, etc. It also can improve conversion rates and gradually help your website to achieve attainable objectives.
On the other hand, if your CTA is in a poor location on your site or it is generic and doesn't catch the eye of the user it will not benefit a business objective. If your website or mobile website is lacking in this area, you may want to revisit a better CTA strategy.
By taking the time to place an active CTA on your site, it will bring attention to those that visit your site. When you provide a real strong attention grabber CTA your user interaction will help achieve other business goals such as sales, sign-ups for email subscriptions, and more.
Social Media Integration
One of the simplest, most effective methods of social media marketing when it comes to website integration is a call to action button. Social media sites like Twitter have buttons that consist of codes that are specially designed to integrate into website content or copy. When you have something you want to share on your business website, like a promotion or news piece, just attach the button’s code based on the source’s instructions. Then, your site browsers can increase your visibility and social presence with one click.
By sharing your content through a CTA button not only increase the awareness of your content it also gives a user experience on what you provide. When sharing your content is made easy for a user they willing share to their friend, which increases your clientele. The best place for a CTA button to be put on your website or mobile site is the top, bottom, or side of the page. You should never place it amongst your content as it may be hard to see visually.
Marketing through social media has its own challenges and opportunities that is best handled by a professional marketing agency .
What is Dynamic Personalization? It is when a website or mobile site owner uses technology and techniques based on customer behavior. A merchant begins by using software to retrieve data from site visitors. In other words, they can see what links a potential customer clicks on, the location of where they linked to the site, and what products they may have purchased.
Peak Evolve Mobile Web SolutionsPeak Evolve Mobile Web Solutionsprovides clients with this technology service and can pay forward to their clients. Calls to action aren’t for everyone, and no marketing message is truly universal. What we would like to do is narrow the odds.
Thus, we offer clients dynamic personalization. A customer decides an action trigger based on their wants and needs. Meaning, engagement is smooth when a visitor speaks to almost directly via action triggers that are made to match their particular situation via a trigger-action-conversion formula.
For instance, your business is a small downtown bistro. A potential customer opens up your website on their mobile phone at 1:30 PM. An action trigger is activated that brings up a lunch menu immediately. The site owner sets the criteria (1:30 PM falls within their designated lunchtime), and the consumer directly benefits.
What is fascinating about this technique is after you have the software installed on your active site it does all the extra legwork for you with Peak Evolve by your side.
Calls to action are the key to a good user experience and should be a part of your mobile optimization. What is Mobile Optimization? Mainly it is when a user clicks on your website from a mobile device, and your site adjusts to the size of the mobile device's screen. All features are designed for the mobile screen.
"Its silly how a website can be formatted for desktop-only style in this day of age, 2017." - Evan Pomeranz
Mobile dominates the devices, period. When you view a brochure, a magazine, any other form of marketing, the format is made to fit the size of it, and designed to engage for that particular size and format. The same should be of mobile websites.
Your business website is your most important piece of marketing, and the mobile device is the most widely used device to view websites. This is why its so critical to be mobile friendly. Your audience demands it, as 74% of the 250 million mobile consumers expect a website to be mobile friendly.
It is important for a website landing page to be able to be accessible to all mobile devices. No business would be in their right mind to pass up a customer just because they lacked mobile website optimization. However, it happens when a business doesn't realize how important mobile accessibility is to their landing page, or to their marketing efforts as a whole.
So, how does someone set up their landing page to be mobile accessible? The best route is to use a website design company because they can help guide you through all of the steps. Landing pages can be somewhat tricky to make the call to action visible as well as the content. Also, you will be 100% sure that you have set up your landing page correctly.
For your convenience, I do have a few tips that may help you along the way.
What is the appropriate usage of a CTA?
Mainly a CTA is used to give a potential customer a way to contact a business. The CTA could be simply a button to call, sign up for a free newsletter, or about a new product. Either way, it is to grasp the attention of the user to follow through with the CTA. Simply, a CTA is the key to driving conversions.
But how do you know what CTA to use on your site? Finding the right CTA for your site can be tricky if you don't know what you are looking for to advance your business. First, you will need to identify stages in your sales cycle such as awareness, purchases, and evaluation.
Once you have figured out your stages, look at what should be linked to them as a CTA button. Obviously, each clientele stage has a different need. Be sure to place them where they will be accessible to the new client as well as the seasoned ones. It is beneficial to put a CTA button on all of your site pages because this gives more access to your customers.
The True Benefit of Calls to Action
Sometimes marketing isn’t as simple as asking someone to do something through suggestion or subliminal message. Instead, “download this ebook” can be much more effective than “we’ve released a new ebook; are you interested?" By being direct, a user will comprehend your request much easier.
There are many benefits from using a CTA button on your site. By adding a CTA button to your social media sites, including your personal business website or mobile site it can allow you to be more devoted and focused on conversion. A CTA increases the rate of your conversion by giving your visitors direct access to your products or services by a click of a button.
Another benefit is that it shows those that come to your site that you have reached out to them. It shows visitors to your site that you are a professional and not a fly by the pants business person. Also, it shows a potential customer that you are serious about what you do.
No matter which path of conversion you plan to place in your site rather it be getting more sales on a new product or more clientele put on your newsletter. Ultimately, the goal ends up being the same, and you end up with more customers and sales.
There are many ways to implement a CTA button on your mobile site. If you are unsure how to put into practice a CTA button onto your mobile site, you should consider using a website design company that can guide you. Also, they should specialize in mobile responsive sites.
Calls to action that work right from your website are possible with Peak Evolve . Their technology and professionalism will have your website up and running professionally in no time. It will have CTA buttons where needed and be responsive and mobile friendly. Their customers appreciate the convenience and integrated calls to action, which works in both their favor and in yours. By utilizing Peak Evolve to be your specialist, you will have a substantial increase in website hits, converted leads and a boost in sales.
Peak Evolve can help your business look its best online. As a leading Long Island NY Website Design Company , we help businesses convert and connect with more website visitors by using calls-to-action appropriately. Contact us to get started.
Whether your company is a small start-up or a decades-old business, there are two things you can never afford to waste: money and time.
An effective promotional strategy will help you avoid wasting either of these, while also ensuring the word about your products gets out to the people who need to hear it.
If you're unsure of how to create a good promotional strategy, keep reading. We'll guide you through the process so you can see a great return on investment from your next campaign.
Digital marketing has changed the sales landscape forever.
What used to be a follow-up call is now, more often than not, a follow-up email. A face-to-face with the decision maker has become a face-to-skype-to-face. And sales prospecting? That's evolved as well.
To remain competitive, today's salesforce must adapt to changing technology. They have to learn new skills and embrace an entirely new customer experience.
The one constant in the middle of all this change: people. The human element has not -- as of yet (read: AI) -- been taken over by technology. That's right. Some "old school" ways are still extremely relevant for this "new school" o salesmanship.
The question is how to marry the two.
Follow along as we reflect on some time-tested sales techniques and apply them to sales prospecting in a digital world.
Are your sales dipping? You'll want to consider an inbound marketing agency to help with that.
Many small business owners are working harder and earning less than ever before.
If you feel that way about your business, keep reading.
You'll learn what an inbound marketing agency can do to help increase your online traffic and leads. That will translate into higher revenue, less time working on the business and more time doing what you love.
Isn't that why you started a business, to begin with?
If you're still not sure if an inbound marketing agency is right for you, look for these 10 signs.
1. Your Website Is Just a Brochure
How do you think your website functions? Does it serve as a brochure or are you trying to use it to create potential clients?
If you think your website should just be informational, you're missing out on sales.
The typical customer path looks like this: they search for your product or service, they see a search result that they like. Usually, that search result is among the first three results listed.
Then, they'll go to your website, look around and either call, fill out a contact form or leave.
Here's the thing. A small percentage of people will call or complete contact forms the first time.
You are missing out on a big opportunity to add those people to your contact list and follow up with them.
That's where an inbound agency comes in. They will create the machine to capture that traffic and make it easier for you to follow up with them.
2. You'd Like More Online Leads (And Sales)
How many sales are you currently getting from your website? Would you like more?
Referral based businesses rely on networking to generate sales. Online leads can complement your sales strategy so you can attend fewer meetings without impacting your bottom line.
3. You Don't Know Who You're Marketing Too
Would you be able to answer the question "Who is your ideal client?"
'Everyone' doesn't count as an answer.
Business owners tend to hesitate when picking a target market because they think that they'll miss out on business.
That's not true.
Targeting your marketing efforts will create a laser focus message to reach the people who are likely to buy from you.
An inbound marketing agency will ask you the right questions to draw out your ideal client.
4. You Know Nothing About Analytics
Understanding analytics is the backbone of effective online marketing. Analytics can tell you what tactics are giving you the largest return on investment.
For example, you're running multiple online marketing campaigns, but the campaigns aren't translating into sales. You have no idea why, so you stop the campaigns.
An inbound marketing agency will gather data to help you determine where the breakdown was in the marketing campaign. Making one simple adjustment can turn a campaign around and turn into sales.
5. You Blog... Occasionally
Blogs that have between 21-54 posts see a 30% increase in traffic . If you blog every once in a while or just don't have the time to blog, it would be wise to hand that off to an inbound marketing agency.
When you do blog, it's off-the-cuff and inconsistent. This week, you're blogging about something that isn't relevant to your business. Three weeks later, you get an idea to blog about another irrelevant topic.
To make your blog effective, you need to be consistent, and relevant.
The agency's content writing team can decide what blog posts have the best chance of being found by search engines, which could turn into more traffic for your website.
6. Inbound Marketing Will Save Money
You may already invest in outbound marketing, such as TV ads, cold-calling, and trade shows, all of which are big investments. On average, the cost per lead for outbound marketing is $361.
According to the Content Marketing Insitute, content marketing can generate up to three times as many leads and cost 62% less than outbound marketing.
7. You Don't Have a Follow-up System
On average, 98% of people who visit a website leave. Do you have a system in place to reconnect with them?
Some studies even suggest that it takes about seven marketing touches over a year and a half before a person even buys.
A follow-up system, such as a remarketing campaign, can help you increase your reach conversions.
8. Your Emails Generate a Response Rate of Zero
When you email your list, do you get any responses?
Email marketing is another important component of the follow-up process when used effectively.
If you're not sure if your emails are working or not, it would be a good idea to work with an email marketing team .
9. You Don't Have a Marketing Strategy
"Let's try marketing here, here and here and see what sticks." It's just like throwing spaghetti against the wall. But instead of throwing spaghetti, business owners are throwing marketing dollars.
It sounds ridiculous, but that's what businesses do every single day.
A sound marketing strategy will coordinate your efforts into one plan, determine who your target market is, and craft messages that are designed to generate a response.
That is a much better use of marketing dollars.
10. You Don't Have the Time To Focus on Your Clients
Running a business is challenging. You're responsible for marketing, sales, accounting, and serving your clients.
This is the reason why small business owners are working harder than ever. They're trying to do everything.
When you outsource your marketing to an inbound marketing agency, not only will you receive a return on investment, but you'll be able to invest your time into doing what you do best - serving your clients.
An Inbound Marketing Agency Has Expertise
You may not be an expert in inbound marketing, but you certainly are an expert in what you do.
As a small business owner, you might be tempted to try and do everything yourself. That costs time and money. You spend your valuable time trying to learn everything and money investing in advertising that you may not even be tracking effectively.
Wouldn't it make sense to bring a team of marketing experts on board who live and breathe marketing the same way you live and breathe your work?
Doing so can save you time and increase your revenue.
Contact us today for a complimentary website or SEO analysis.
It isn't easy running a business today. It seems like digital marketing trends are constantly changing, making it easy to understand why online marketing has become an over $100 billion industry .
If you want to have a high-quality and profitable presence, you need to stay on top of the trends shaping the world of online marketing. Here are ten things you need to prepare for in your quest to make a profit.
SEO Still Matters
Search engine optimization has gone from obscurity to prominence. It can be incredibly important to focus on your SEO strategy, and if you're interested in being found you should treat it as a must.
All of this is to say that digital marketing trends come and go. But the need to improve your presence on the major search engines never changes. So make sure you stay aware of everything in the SEO world, from keyword stuffing to bounce rates.
Digital Marketing Trends Must Be Mobile Ready
The number of users on mobile browsers are rising. For the first time, your customers are more likely to be visiting your site from their smartphones than they are on their computers.
This wasn't always the case. Mobile sites used to be too clunky to ever be a viable alternative to desktop content. Today, the tables have turned. That's why you need to focus on building a mobile-ready online presence.
Video Is Essential
Whether it's in content creation or on your landing page, you need to be using video in some capacity.
Customers today are simply more receptive to video than text content. While this doesn't mean you should avoid blog posts, it does mean you need to develop a more balanced strategy.
If you don't want to be on camera, you shouldn't fret. You can still use techniques such as an animated presentation.
You Need To Personalize The Experience
Through a combination of big data and smart SEO, you can customize the experience of visiting your site. This will make your customers feel far more dedicated to your brand, making this one oft he most important digital marketing trends you can follow.
A personalized experience can be created by making sure people searching for more specific keywords reach your site, or it can be done by using location services. Either way, this is a great way to draw in customers.
Pay Per Click Is Essential
Pay Per Click, or PPC advertising is an old dog that can compete against modern digital marketing trends.
There are a number of benefits to this form of marketing. But one of the biggest is versatility: it works anywhere from Facebook to search engines. While it can't be your only form of advertising or digital marketing, you still need to use it.
Social Media Is More Important Than Ever
Chances are, your customers are on social media. Facebook has over three times more monthly users than there are people in the United States. This is mind-blowing.
Staying on top of digital marketing trends involves having a strong social media presence. So make sure you post every day, and also engage your online fans.
Native Advertising Still Works
Native advertising still works, but you need to do it the right way. If you want to engage with people using this method, you need to make sure you're not sponsoring the wrong content.
Don't think of native advertising as a trick. Think of it as sponsoring content to give a gift to your customers: this can make people grateful for your brand and supplement your content strategy.
Have A Strong CTA
The goal of any digital marketing strategy is boosting your conversion rate. Your CTA, or Call-to-Action, is an essential part of this. While most people in advertising know this, they don't understand how frequently the opportunity for improvement comes up on their site.
Treat every button as a call-to-action. Your goal, ultimately, is to get your customers to purchase your product or service. But before you do that, you'll want to bring them through the site.
Building strong CTA buttons and a journey that your customers want to take is the best way to do this. So make sure to take advantage of your pitching ability.
Create High-Quality And Compelling Content
We all know that content is an essential part of SEO and digital marketing strategy. But what people tend to forget is that the quality of their content is incredibly important.
Websites with better content tend to get better search engine rankings. In addition, your high-quality content can make visitors to your site trust you.
To succeed online, you can't do anything halfway. This includes creating content: make sure you're making things that people want to see.
Focus On Influencers
Influencer marketing has become one of the most important digital marketing trends today. If you aren't using it in some capacity, you can be missing out on an entire sea of customers.
The first step is finding influencers relevant to what you do. A big part of this involves considering where to look: if you want to sell fitness products, for instance, Instagram has a lot of influencers who can help you.
Meanwhile, if you're focused on helping business professionals, then there are plenty of influencers on LinkedIn who can get your message out there.
No matter what you do, you need to make influencers an essential part of your digital marketing focus and strategy.
Get Digital Marketing Help
Promoting your product is important. If you're confused by all of the changes in the world of digital marketing, we can help. Our team of experts is focused on providing exhaustive online marketing solutions for an affordable price.
We do everything from mobile content to social media marketing and digital animation. So if you want to get on top of the digital world, contact us.
Mobile apps - there seems to be no way around them, especially if you're a business that wants to remain relevant. But deciding whether to build a mobile app for your company and what type of app to build can be nerve-racking.
If you're not creating an app that appeals to your market, then you've wasted X amount of dollars. And app development can be quite expensive, depending on what you put into it. But if you're able to create one that generates a ton of downloads, it can spell success for your company.
And even just a slice of the 197 billion app downloads predicted for 2017 would make it worth it. The question now isn't a matter of if you should make an app, but whether you should do it yourself or hire a mobile app design company.
Let's review why hiring one is a good idea.
An animated presentation is a perfect compromise for those wanting the benefits of video without having to be on camera.
It's a format that grabs a visitors attention and moves them further into the conversion funnel. It's usually more effective than a text-heavy page or PDF file.
Even Spotify and Pinterest use an animated presentation to explain their services. Presentations present employees and investors with detailed operational information that's also a lot of fun.
Plus, animation is an easy-to-consume way to share content with site visitors.
This article will share just eight of the many benefits of animation. By its end, you'll be ready to make the switch from text-based information to visual sharing.
Are you creating a new website? Are you thinking of redesigning your current one?
In either case, you're probably wondering if you need a web designer. Since there are so many do-it-yourself options out there, is it necessary to hire a professional designer ?
Before you make your decision, consider this fact:
When asked why they mistrusted a website, a startling 94% of users listed reasons related to web design. Only 6% had issues with the website's content.
Simply put, you can have the world's best content on your website. But if it doesn't look good, no one will read it.
Of course, web designers do more than just make a site look good. Read on for seven compelling reasons why you need a web designer for your business site.