How Can Website Calls to Action Help My Business? 

  • By Evan Pomeranz
  • 22 Jul, 2017

You know CTAs help you on social media and in other forms of marketing, but did you know you can integrate calls to action directly into your website?  

calls to action

How does a business advertise to new customers in the technology age?  Most companies today use a technology called digital marketing.  Business owners can no longer rely on mailbox fliers or print campaigns as their only method of advertisement.  Mobile devices have revolutionized how consumers think about advertising.  These handheld systems connect them to the Internet, which gives marketing opportunities around the clock.

However, marketing in and of itself is a tricky thing to master.  Some marketing attempts flop, others soar.  While we could be here all day giving you a Marketing 101 lesson, let’s talk about one particular aspect of marketing that’s vital to sales success: calls to action.

A call to action (CTA) marketing tool can be used in a copy, in tweets, in paid for ads and more. But, did you know they also can be directly inserted into a website?  By doing this, you will be able to advertise your business more thoroughly through the web.  

A CTA is one of the most important things you should place on your site.

SO, what is a CTA  ?"  

It is something that directly entices a person to perform a particular action. There’s no subliminal messaging here; a CTA is all about asking or telling a consumer to do something directly. For instance, like this post, share this link, etc. It also can improve conversion rates and gradually help your website to achieve attainable objectives.

On the other hand, if your CTA is in a poor location on your site or it is generic and doesn't catch the eye of the user it will not benefit a business objective. If your website or mobile website is lacking in this area, you may want to revisit a better CTA strategy.

By taking the time to place an active CTA on your site, it will bring attention to those that visit your site. When you provide a real strong attention grabber CTA your user interaction will help achieve other business goals such as sales, sign-ups for email subscriptions, and more.

Social Media Integration

One of the simplest, most effective methods of social media marketing when it comes to website integration is a call to action button.  Social media sites like Twitter have buttons that consist of codes that are specially designed to integrate into website content or copy.  When you have something you want to share on your business website, like a promotion or news piece, just attach the button’s code based on the source’s instructions.  Then, your site browsers can increase your visibility and social presence with one click.

By sharing your content through a CTA button not only increase the awareness of your content it also gives a user experience on what you provide.  When sharing your content is made easy for a user they willing share to their friend, which increases your clientele.  The best place for a CTA button to be put on your website or mobile site is the top, bottom, or side of the page.  You should never place it amongst your content as it may be hard to see visually.

Marketing through social media has its own challenges and opportunities that is best handled by a professional marketing agency  .  

Dynamic Personalization

What is Dynamic Personalization?  It is when a website or mobile site owner uses technology and techniques based on customer behavior.  A merchant begins by using software to retrieve data from site visitors.  In other words, they can see what links a potential customer clicks on, the location of where they linked to the site, and what products they may have purchased.

Peak Evolve Mobile Web SolutionsPeak Evolve Mobile Web Solutionsprovides clients with this technology service and can pay forward to their clients. Calls to action aren’t for everyone, and no marketing message is truly universal.  What we would like to do is narrow the odds.

Thus, we offer clients dynamic personalization.  A customer decides an action trigger based on their wants and needs. Meaning, engagement is smooth when a visitor speaks to almost directly via action triggers that are made to match their particular situation via a trigger-action-conversion formula.

For instance, your business is a small downtown bistro.  A potential customer opens up your website on their mobile phone at 1:30 PM.  An action trigger is activated that brings up a lunch menu immediately.  The site owner sets the criteria (1:30 PM falls within their designated lunchtime), and the consumer directly benefits.

What is fascinating about this technique is after you have the software installed on your active site it does all the extra legwork for you with Peak Evolve by your side.

Mobile Optimization

Calls to action are the key to a good user experience and should be a part of your mobile optimization. What is Mobile Optimization?  Mainly it is when a user clicks on your website from a mobile device, and your site adjusts to the size of the mobile device's screen.  All features are designed for the mobile screen.  

"Its silly how a website can be formatted for desktop-only style in this day of age, 2017."  - Evan Pomeranz

Mobile dominates the devices, period.  When you view a brochure, a magazine, any other form of marketing, the format is made to fit the size of it, and designed to engage for that particular size and format.  The same should be of mobile websites.  

Your business website is your most important piece of marketing, and the mobile device is the most widely used device to view websites.  This is why its so critical to be mobile friendly.  Your audience demands it, as 74% of the 250 million mobile consumers expect a website to be mobile friendly.

It is important for a website landing page to be able to be accessible to all mobile devices. No business would be in their right mind to pass up a customer just because they lacked mobile website optimization. However, it happens when a business doesn't realize how important mobile accessibility is to their landing page, or to their marketing efforts as a whole.

So, how does someone set up their landing page to be mobile accessible?  The best route is to use a website design company because they can help guide you through all of the steps.  Landing pages can be somewhat tricky to make the call to action visible as well as the content.  Also, you will be 100% sure that you have set up your landing page correctly.

For your convenience, I do have a few tips that may help you along the way.

  • When setting up your site don't make it that a user needs to pinch and zoom it to see clearly.  However, if the design is correct, this will not be an issue.  If you leave your site in this disarray, you are leaving your calls to action difficult to access easily.

  • Most mobile users use both landscape and portrait views. With that said, you will want to make sure your site is compatible with tilted screens for a better user experience.

  • To keep you site mobile-friendly consider using HTML5, JPG, and jQuery or GIF image formats to ensure better compatibility.

  • Keep your mobile site quick and efficient. The landing page should be no more than 20 KB total with a design that accommodates itself to fit a mobile screen. While improving readability, this will also put a stop to any lagging or on mobile devices.

  • Make sure the fonts on your page stand out to the average mobile user. To do this, make sure the background and fonts contrast to each other. By doing so, you will be keeping it from hiding those important aspects of your site like the CTA.

  • Make the navigation of your mobile site is straightforward and easy to use. Use a single column layout with the most relevant content at the top of the page. Decrease the number of actions on your mobile page such as taps, swipes, clicks, etc. You don't want them to slow down your site. However, it is beneficial to place a click-to-call button for a user to call your business.

  • If you put any forms on your mobile site, be sure that they are short. For instance, only request the minimum such as their name, address, phone number or email address.

  • Use single column FTW because smartphone screens can be thin. Meaning, it will cause a poor user friendly experience by using several columns and be harder to view.

    What is the appropriate usage of a CTA?

    Mainly a CTA is used to give a potential customer a way to contact a business. The CTA could be simply a button to call, sign up for a free newsletter, or about a new product. Either way, it is to grasp the attention of the user to follow through with the CTA. Simply, a CTA is the key to driving conversions.

    But how do you know what CTA to use on your site? Finding the right CTA for your site can be tricky if you don't know what you are looking for to advance your business. First, you will need to identify stages in your sales cycle such as awareness, purchases, and evaluation.

    • Awareness is when a potential customer is aware of your product or service or that there is a necessary need that must be fulfilled.

    • Purchases that have already been made by customers.

    • Evaluation, a potential client, has a need that must be met and they are aware that you do that type of service but are checking to see if you’re the best choice.

    Once you have figured out your stages, look at what should be linked to them as a CTA button. Obviously, each clientele stage has a different need. Be sure to place them where they will be accessible to the new client as well as the seasoned ones. It is beneficial to put a CTA button on all of your site pages because this gives more access to your customers.

    The True Benefit of Calls to Action

    Sometimes marketing isn’t as simple as asking someone to do something through suggestion or subliminal message. Instead, “download this ebook” can be much more effective than “we’ve released a new ebook; are you interested?" By being direct, a user will comprehend your request much easier.

    There are many benefits from using a CTA button on your site. By adding a CTA button to your social media sites, including your personal business website or mobile site it can allow you to be more devoted and focused on conversion. A CTA increases the rate of your conversion by giving your visitors direct access to your products or services by a click of a button.

    Another benefit is that it shows those that come to your site that you have reached out to them. It shows visitors to your site that you are a professional and not a fly by the pants business person. Also, it shows a potential customer that you are serious about what you do.

    No matter which path of conversion you plan to place in your site rather it be getting more sales on a new product or more clientele put on your newsletter. Ultimately, the goal ends up being the same, and you end up with more customers and sales.

    There are many ways to implement a CTA button on your mobile site. If you are unsure how to put into practice a CTA button onto your mobile site, you should consider using a website design company that can guide you. Also, they should specialize in mobile responsive sites.

    Calls to action that work right from your website are possible with Peak Evolve  . Their technology and professionalism will have your website up and running professionally in no time. It will have CTA buttons where needed and be responsive and mobile friendly. Their customers appreciate the convenience and integrated calls to action, which works in both their favor and in yours. By utilizing Peak Evolve to be your specialist, you will have a substantial increase in website hits, converted leads and a boost in sales.

    Peak Evolve can help your business look its best online.  As a leading Long Island NY Website Design Company , we help businesses convert and connect with more website visitors by using calls-to-action appropriately.   Contact us to get started.

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    By Evan Pomeranz 23 Nov, 2017
    If you want to stay at the top of the pack on a platform that's full of competitors, you'll need an outstanding website that doesn't just attract customers but has them clicking on different pages until they purchase a product or service.

    The only real way to do this is to hire a website design company that's built hundreds of websites for all types of businesses and industries. This way you can tap into the knowledge and expertise of professionals who understand the intricate aspects of not only design but search engine optimization, social media marketing and responsive design.

    Website Design Company Benefits  

    When you hire a digital agency that specializes in online marketing, you can expect a design that's unique and matched to your brand. It's important to be consistent throughout your website and have a specified message that you want to relay to your customers. If you were to use a cookie-cutter template that has been seen over and over again by thousands of prospective customers, you probably won't attract the visitors that you are looking for.

    A professional web designer has the ability to evaluate your business and the services or products that you sell. They can help you answer questions and decide how you want to interact with your audience. Are you looking for strictly online sales? Is your site only going to be used for relaying information? Answering these type of questions is crucial if you want to have a successful website.

    Search Engine Optimization  

    Optimizing your website so that it is beneficial for targeted customers as well as search engines is done by implementing search engine optimization. The algorithm that Google uses to list the pages of your website on its search engine results pages is constantly changing. If you get this part wrong, you may not have your pages correctly indexed or, in a worst-case scenario, your website can be penalized.

    Website design professionals stay up-to-date with current practices that are being used by search engines to index your site. They understand how to utilize your service or product keywords in a specific way so that your content marketing is helpful to incoming visitors and easily indexed by the top search engines.

    Responsive Design  

    If you're not familiar with responsive design, it is a way that website designers and developers make sure that your website can be seen and used by customers who are browsing on their smartphones, tablets or personal computers. Since all of these devices have different sized screens, code must be created in a way that works with all of these types of devices. If your website isn't able to work correctly on a mobile device, you will lose out on plenty of sales.

    In addition, Google is really ramping up the way that they treat responsive design. The search engine company has helpful guidelines that should be used to ensure that your site creates a positive user experience. Professional designers know what it takes to make Google happy as well as people who are searching for your services or products. They can implement responsive design as well as other professional tricks that make your site pop up faster such as image compression, new computer code, caching or using a content delivery network.

    Social Media Marketing  

    Another drastic change that affects the way that you market your business in the online world is how you handle social media. The choices that you have are a little overwhelming and understanding how to implement your own marketing campaigns on social media can be frustrating.

    A professional web design company   understands how to handle social media marketing. They know the types of content marketing that your customers will share with friends and family such as video or pictures, and they can help you implement a strategy that gets your brand in front of people who are going to share your message.

    A Clearly Defined Strategy  

    One of the benefits of hiring a professional web design firm is that they have created a process for helping businesses and understand how to create a digital strategy that will work for your business. By beginning with a content marketing strategy that looks at specific keywords, they can develop a website that is customized for the specific purpose that will benefit your business.

    They can help you analyze your conversions by applying split test methods that show you how customers are entering your website. If they spot a hot keyword that's bringing in targeted customers, they will create a new page that emphasizes that keyword.

    When you look at all of the different components that a professional web design firm uses to create your online presence, you can see why using a professional company is so highly productive. To take advantage of all the benefits that a professional digital agency can offer, contact one of the designers at Peak Evolve Mobile Web Solutions. We would be happy to answer any questions that you may have.

    Contact Us   to get started.

    By Evan Pomeranz 23 Nov, 2017
    Google is unarguably the world's most popular, trusted, and effective search engine. Many years ago, websites could climb their way to the front page of listings by spamming relevant keywords on its pages. Nobody other than Google's employees know exactly what factors into search engine results. However, there's no dispute about the importance of user experience (UX) in respect to websites' search rankings on Google.

    Outdated business websites generally feature less innovative UX design than their more recent, modern counterparts. Business owners who fail to frequently update their websites with cutting-edge design strategies almost always have the polar opposite of a user friendly website. It may seem like websites' user experience can only be subjectively interpreted by humans.

    However, recent innovations on Google's search engine have made it possible for its complex algorithm to interpret websites' quality of user experiences.

    As such, every businesses' website's user experience matters very much in drawing in and retaining visitors, as well as garnering high search results. Let's look further into why a user friendly website is so important for maintaining a strong online presence, and key elements they always have.

    Why exactly does user experience matter?  

    Search engines like Google, the world's leader in searches, rank websites using a number of factors. While the full list of variables is disputed, user experience is a highly integral aspect of getting good search results.

    Furthermore, maintaining a website's usability matters for the consumers that visit it. Without having a desktop- and mobile-friendly website with few ads, little promotions, and meaningful material, Internet users are far less likely to visit that particular website.

    What factors into user experience ratings?  

    Some businesses don't factor in how import having a mobile-friendly website can be. Smartphones are very popular in today's age, with seemingly everybody owning one. Outdated websites haven't made time to accommodate the wealth of mobile users that browse the Internet today. Navigating with a mobile device is different than that of a desktop because pages need to be of fixed-widths to accommodate painless browsing. When mobile users attempt to browse a page that's only desktop friendly, its format is difficult to browse and is practically unusable.

    Credibility matters very much in boosting user experiences. Recent, current cited sources factor into user experience quality and search rankings. Businesses should always provide backlinks to other websites in their content, of which sources should be modern and from reputable sources. Even if a particular webpage's content is true, if it's not hosted on a reputable website, credibility rankings are nearly guaranteed to plummet.

    Search engine optimization matters more today than it ever has, with commonly used terms on the Internet switching up frequently. Business owners that aren't in tune with search engine optimization

    Which websites have high user experience rankings?

    User experience analysis is relatively Google. As such, websites that are regularly maintained and updated generally have higher user experience rankings than those who don't. Business owners that aren't in tune with their web presence, who fail to regularly mix up and add content to their organization's website, generally have low user experience ratings.

    How can one improve their user experience ratings? -     Getting help from a    website design company    

    Let's face it -- not everybody is a computer guru, able to craft websites from scratch. Many business owners that are unfamiliar with website creation often use sites made from templates. Although some templates to host content on the Internet are often used, businesses hoping to succeed on search engines and in the mind of consumers should get a custom-built website. It's OK to contact a website design company for a business to keep its web presence modern, updated, and -- most importantly -- easy for visitors to use.

    Look into responsive website design  

    Responsive websites are those that change their layouts, functions, and features based on common click paths that visitors often follow. Not taking users' opinions into consideration isn't good for any business, users themselves often have valuable opinions. Rather than reaching out to every one of them and attempting to solicit an opinion, investing in a responsive website design is often crucial for lifting user experience ratings. Business owners should look for a reputable, trusted design agency to help build a modern, easily navigated website that will, in turn, boost user experience ratings.

    Invest in search engine optimization  

    While user experience itself does factor into search engine optimization, having a website that gets high results on search engines like Google is important for getting high user experience ratings. Part of the user experience process is consumers being able to find websites easily, without having to dig through troves of information on the Internet that probably doesn't meet their needs.

    Search engine optimization is usually difficult to master, especially for business owners that aren't well experienced with modern Internet protocol. Look into search engine optimization guides on the Internet, and also consider hiring a digital agency to help beef up a business' outdated website. Search engines are constantly changing to stay ahead of the pack and meet users' needs. As such, their criteria for user experience ratings constantly changes, and, usually, only an expert website design company can boost these ratings.

    Don't add tons of promotions  

    Companies that add lots of advertisements or promotions are generally not rated as high in search engines as business websites that offer quality content. Few people like browsing through ads and promos, so keep them to a minimum to boost user experience ratings as high as possible.

    Rather, consider crafting quality, original content that isn't ripped off of any other websites. This will bring users in to read a business' content to be entertained, educated, or informed about topics they're interested in. Having promos all over a website will encourage visitors to go to another website to get the information that they need.

    What exactly can business owners do to immediately boost UX ratings?  

    Because business owners generally aren't familiar with how to boost user experience ratings, they likely should contact a reputable design firm like Peak Evolve Mobile Web Solutions. Our agency helps business owners around the nation beef up their outdated websites. In turn, this gets them higher search rankings and also makes waves with visitors. Take UX design into consideration and talk to us at Peak Evolve today.

    By Evan Pomeranz 23 Nov, 2017
    If your website requires people to pinch and zoom to see things or scroll left to right to read content, they're not going to stay on the website very long.

    What is a Responsive Web Design?

    Many website management platforms offer responsive web designs. The benefit to this is that you get to have just one website. The website can be viewed just as easily on a desktop as it is a mobile device.

    The thing about mobile devices is that there are a lot of different size screens. There are also countless resolutions. A responsive web design   compensates for all of this. It will automatically adjust the website so that it presents well.

    You don't have to do any additional work to get the mobile site. All you have to do is make the decision to have a responsive site design. The technology behind the scenes does all the work.

    Why Does a Responsive Website Design Matter? 

    When you have a responsive website design, it allows you to cater to everyone. There's no way of guessing whether people are going to view your site on a desktop or from a mobile device. As such, you want to give them the best viewing experience possible.

    Google also recommends a mobile friendly website. In 2015, Google's algorithms   updated to include mobile devices. With a responsive design, you only have to have one URL. It makes it easier for you to promote your website without having to guess what device people will use.

    Since Google algorithms are now taking into consideration whether you have a mobile site or not, it can help you with ranking. While it won't affect your desktop traffic, it will affect the overall traffic that you get. Without a mobile friendly website, your site wouldn't appear in the search engine result pages if people are conducting the search on a mobile device. This means you might miss out on a lot of leads because you won't be considered when people are conducting preliminary searches.

    Additionally, part of the search engine algorithm looks at the bounce-back rate. If people don't spend long on your site, they hit the back button. This is known as the bounce back rate. When people land on your site from a mobile device, they want to be able to easily navigate the site. If they cannot do this easily, they hit the back button and your bounce-back rate has a negative impact on your overall search engine optimization efforts.

    How a Mobile Site Can Help You

    According to a survey by Smart Insights   , there are more mobile users than desktop users at this point. This means that you have to have a site that is easy for people to use regardless of what device they might use.

    It's important to understand the concept of the sales funnel. People are going to look at a product or service, conduct some research, and then contact a company or two. At some point through their research, they'll decide who they want to do business with. From there, they will convert from lead to customer.

    Your goal is to get as many people into your sales funnel as possible. Some people might do initial research on their mobile device and complete the process on their desktop. If you don't have a mobile friendly website, however, people aren't going to find out about you. You won't be a consideration, which means that you will never capture the lead, let alone convert them to a customer of yours.

    Mobile devices allow people to look at things on the go. 77% of local searches happen on Mobile devices, and 74% of people say they're more likely to return to that site in the future, as per Google   .  

    Steps To Take  
    When you have a mobile friendly site, it makes it easier for people to find out about your company. You can then choose to add other features on the site for people to contact you, place orders, make reservations, and more.  People are not going to wait to go home to their desktop computer if they want to search for something.

    Updating your website and making it responsive is a smart business move. It will help you to be more SEO compliant with new Google algorithms. It will also allow you to focus on obtaining more leads for the people who do use their mobile devices to browse websites at some point during the sales funnel process.

    Contact Us At Peak Evolve Mobile Web Solutions  
    We are experts in responsive website design and mobile solutions for small to mid size businesses.  If your website is outdated or not mobile responsive, contact us   for a solution today.

    By Evan Pomeranz 20 Nov, 2017

    Whether your company is a small start-up or a decades-old business, there are two things you can never afford to waste: money and time.

    An effective promotional strategy will help you avoid wasting either of these, while also ensuring the word about your products gets out to the people who need to hear it.

    If you're unsure of how to create a good promotional strategy, keep reading. We'll guide you through the process so you can see a great return on investment from your next campaign.

    By Evan Pomeranz 14 Nov, 2017

    Digital marketing has changed the sales landscape forever.

    What used to be a follow-up call is now, more often than not, a follow-up email. A face-to-face with the decision maker has become a face-to-skype-to-face. And sales prospecting? That's evolved as well.

    To remain competitive, today's salesforce must adapt to changing technology. They have to learn new skills and embrace an entirely new customer experience.

    The one constant in the middle of all this change: people. The human element has not -- as of yet (read: AI) -- been taken over by technology. That's right. Some "old school" ways are still extremely relevant for this "new school" o salesmanship.

    The question is how to marry the two.

    Follow along as we reflect on some time-tested sales techniques and apply them to sales prospecting in a digital world.

    By Evan Pomeranz 06 Nov, 2017

    Are your sales dipping? You'll want to consider an inbound marketing agency to help with that.

    Many small business owners are  working harder and earning less  than ever before.

    If you feel that way about your business, keep reading.

    You'll learn what an inbound marketing agency can do to help increase your online traffic and leads. That will translate into higher revenue, less time working on the business and more time doing what you love.

    Isn't that why you started a business, to begin with?

    If you're still not sure if an inbound marketing agency is right for you, look for these 10 signs.

    1. Your Website Is Just a Brochure

    How do you think your website functions? Does it serve as a brochure or are you trying to use it to create potential clients?

    If you think your website should just be informational, you're missing out on sales.

    The typical customer path looks like this: they search for your product or service, they see a search result that they like. Usually, that search result is among the first three results listed.

    Then, they'll go to your website, look around and either call, fill out a contact form or leave.

    Here's the thing. A small percentage of people will call or complete contact forms the first time.

    You are missing out on a big opportunity to add those people to your contact list and follow up with them.

    That's where an inbound agency comes in. They will create the machine to capture that traffic and make it easier for you to follow up with them.

    2. You'd Like More Online Leads (And Sales)

    How many sales are you currently getting from your website? Would you like more?

    Referral based businesses rely on networking to generate sales. Online leads can complement your sales strategy so you can attend fewer meetings without impacting your bottom line.

    3. You Don't Know Who You're Marketing Too

    Would you be able to answer the question "Who is your ideal client?"

    'Everyone' doesn't count as an answer.

    Business owners tend to hesitate when picking a target market because they think that they'll miss out on business.

    That's not true.

    Targeting your marketing efforts will create a laser focus message to reach the people who are likely to buy from you.

    An inbound marketing agency will ask you the right questions to draw out your ideal client.

    4. You Know Nothing About Analytics

    Understanding analytics is the backbone of effective online marketing. Analytics can tell you what tactics are giving you the largest return on investment.

    For example, you're running multiple online marketing campaigns, but the campaigns aren't translating into sales. You have no idea why, so you stop the campaigns.

    An inbound marketing agency will gather data to help you determine where the breakdown was in the marketing campaign. Making one simple adjustment can turn a campaign around and turn into sales.

    5. You Blog... Occasionally

    Blogs that have between 21-54 posts see a 30% increase in traffic . If you blog every once in a while or just don't have the time to blog, it would be wise to hand that off to an inbound marketing agency.

    When you do blog, it's off-the-cuff and inconsistent. This week, you're blogging about something that isn't relevant to your business. Three weeks later, you get an idea to blog about another irrelevant topic.

    To make your blog effective, you need to be consistent, and relevant.

    The agency's content writing team  can decide what blog posts have the best chance of being found by search engines, which could turn into more traffic for your website.

    6. Inbound Marketing Will Save Money

    You may already invest in outbound marketing, such as TV ads, cold-calling, and trade shows, all of which are big investments. On average, the cost per lead for outbound marketing is $361.

    According to the Content Marketing Insitute, content marketing can generate up to three times as many leads and cost 62% less than outbound marketing.

    7. You Don't Have a Follow-up System

    On average, 98% of people who visit a website leave. Do you have a system in place to reconnect with them?

    Some studies even suggest that it takes about seven marketing touches  over a year and a half before a person even buys.

    A follow-up system, such as a remarketing campaign, can help you increase your reach conversions.

    8. Your Emails Generate a Response Rate of Zero

    When you email your list, do you get any responses?

    Email marketing is another important component of the follow-up process when used effectively.

    If you're not sure if your emails are working or not, it would be a good idea to work with an  email marketing team .

    9. You Don't Have a Marketing Strategy

    "Let's try marketing here, here and here and see what sticks." It's just like throwing spaghetti against the wall. But instead of throwing spaghetti, business owners are throwing marketing dollars.

    It sounds ridiculous, but that's what businesses do every single day.

    A sound marketing strategy will coordinate your efforts into one plan, determine who your target market is, and craft messages that are designed to generate a response.

    That is a much better use of marketing dollars.

    10. You Don't Have the Time To Focus on Your Clients

    Running a business is challenging. You're responsible for marketing, sales, accounting, and serving your clients.

    This is the reason why small business owners are working harder than ever. They're trying to do everything.

    When you outsource your marketing to an inbound marketing agency, not only will you receive a return on investment, but you'll be able to invest your time into doing what you do best - serving your clients.

    An Inbound Marketing Agency Has Expertise

    You may not be an expert in inbound marketing, but you certainly are an expert in what you do.

    As a small business owner, you might be tempted to try and do everything yourself. That costs time and money. You spend your valuable time trying to learn everything and money investing in advertising that you may not even be tracking effectively.

    Wouldn't it make sense to bring a team of marketing experts on board who live and breathe marketing the same way you live and breathe your work?

    Doing so can save you time and increase your revenue.

    Contact us  today for a complimentary website or SEO analysis.

    By Evan Pomeranz 31 Oct, 2017

    It isn't easy running a business today. It seems like digital marketing trends are constantly changing, making it easy to understand why online marketing has become an over $100 billion industry .

    If you want to have a high-quality and profitable presence, you need to stay on top of the trends shaping the world of online marketing. Here are ten things you need to prepare for in your quest to make a profit.

    SEO Still Matters

    Search engine optimization has gone from obscurity to prominence. It can be incredibly important to focus on your SEO strategy, and if you're interested in being found you should treat it as a must.

    All of this is to say that digital marketing trends come and go. But the need to improve your presence on the major search engines never changes. So make sure you stay aware of everything in the SEO world, from keyword stuffing to bounce rates.

    Digital Marketing Trends Must Be Mobile Ready

    The number of users on mobile browsers are rising. For the first time, your customers are more likely to be visiting your site from their smartphones than they are on their computers.

    This wasn't always the case. Mobile sites used to be too clunky to ever be a viable alternative to desktop content. Today, the tables have turned. That's why you need to focus on building a mobile-ready online presence.

    Video Is Essential

    Whether it's in content creation or on your landing page, you need to be using video in some capacity.

    Customers today are simply more receptive to video than text content. While this doesn't mean you should avoid blog posts, it does mean you need to develop a more balanced strategy.

    If you don't want to be on camera, you shouldn't fret. You can still use techniques such as an animated presentation.

    You Need To Personalize The Experience

    Through a combination of big data and smart SEO, you can customize the experience of visiting your site. This will make your customers feel far more dedicated to your brand, making this one oft he most important digital marketing trends you can follow.

    A personalized experience can be created by making sure people searching for more specific keywords reach your site, or it can be done by using location services. Either way, this is a great way to draw in customers.

    Pay Per Click Is Essential

    Pay Per Click, or PPC advertising is an old dog that can compete against modern digital marketing trends.

    There are a number of benefits to this form of marketing. But one of the biggest is versatility: it works anywhere from Facebook to search engines. While it can't be your only form of advertising or digital marketing, you still need to use it.

    Social Media Is More Important Than Ever

    Chances are, your customers are on social media. Facebook has over three times more monthly users  than there are people in the United States. This is mind-blowing.

    Staying on top of digital marketing trends involves having a strong social media presence. So make sure you post every day, and also engage your online fans.

    Native Advertising Still Works

    Native advertising still works, but you need to do it the right way. If you want to engage with people using this method, you need to make sure you're not sponsoring the wrong content.

    Don't think of native advertising as a trick. Think of it as sponsoring content to give a gift to your customers: this can make people grateful for your brand and supplement your content strategy.

    Have A Strong CTA

    The goal of any digital marketing strategy is boosting your conversion rate. Your CTA, or Call-to-Action, is an essential part of this. While most people in advertising know this, they don't understand how frequently the opportunity for improvement comes up on their site.

    Treat every button as a call-to-action. Your goal, ultimately, is to get your customers to purchase your product or service. But before you do that, you'll want to bring them through the site.

    Building strong CTA buttons and a journey that your customers want to take is the best way to do this. So make sure to take advantage of your pitching ability.

    Create High-Quality And Compelling Content

    We all know that content is an essential part of SEO and digital marketing strategy. But what people tend to forget is that the quality of their content is incredibly important.

    Websites with better content tend to get better search engine rankings. In addition, your high-quality content can make visitors to your site trust you.

    To succeed online, you can't do anything halfway. This includes creating content: make sure you're making things that people want to see.

    Focus On Influencers

    Influencer marketing has become one of the most important digital marketing trends today. If you aren't using it in some capacity, you can be missing out on an entire sea of customers.

    The first step is finding influencers relevant to what you do. A big part of this involves considering where to look: if you want to sell fitness products, for instance, Instagram has a lot of influencers who can help you.

    Meanwhile, if you're focused on helping business professionals, then there are plenty of influencers on LinkedIn who can get your message out there.

    No matter what you do, you need to make influencers an essential part of your digital marketing focus and strategy.

    Get Digital Marketing Help

    Promoting your product is important. If you're confused by all of the changes in the world of digital marketing, we can help. Our team of experts is focused on providing exhaustive online marketing solutions for an affordable price.

    We do everything from mobile content to social media marketing and digital animation. So if you want to get on top of the digital world, contact us.

    By Evan Pomeranz 24 Oct, 2017

    Mobile apps - there seems to be no way around them, especially if you're a business that wants to remain relevant. But deciding whether to build a mobile app for your company and what type of app to build can be nerve-racking.

    If you're not creating an app that appeals to your market, then you've wasted X amount of dollars. And app development can be quite expensive, depending on what you put into it. But if you're able to create one that generates a ton of downloads, it can spell success for your company.

    And even just a slice of the 197 billion app downloads  predicted for 2017 would make it worth it. The question now isn't a matter of if you should make an app, but whether you should do it yourself or hire a mobile app design company.

    Let's review why hiring one is a good idea.

    By Evan Pomeranz 17 Oct, 2017

    An animated presentation is a perfect compromise for those wanting the benefits of video without having to be on camera.

    It's a format that grabs a visitors attention and moves them further into the conversion funnel. It's usually more effective than a text-heavy page or PDF file.

    Even Spotify and Pinterest use an animated presentation to explain their services. Presentations present employees and investors with detailed operational information that's also a lot of fun.

    Plus, animation is an easy-to-consume way to share content with site visitors.

    This article will share just eight of the many benefits of animation. By its end, you'll be ready to make the switch from text-based information to visual sharing.

    By Evan Pomeranz 10 Oct, 2017

    Are you creating a new website? Are you thinking of redesigning your current one?

    In either case, you're probably wondering if you need a web designer. Since there are so many do-it-yourself options out there, is it necessary to hire a professional designer ?

    Before you make your decision, consider this fact:

    When asked why they mistrusted a website, a startling 94% of users  listed reasons related to web design. Only 6% had issues with the website's content.

    Simply put, you can have the world's best content on your website. But if it doesn't look good, no one will read it.

    Of course, web designers do more than just make a site look good. Read on for seven compelling reasons why you need a web designer for your business site.

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