If you are concerned about how well you are generating and converting leads, then there are many ways that you can make some site improvements to see big results. Online marketing is important because it is such a significant source of potential clients, but its complexity means that it can be hard to keep up with everything you need to do. In this post, we'll run down some of the best ideas to improve your site outcomes and performance.
We'll address web design, SEO, email and social media marketing, and other key topics. By the end of the post, you'll have learned several tweaks and changes that you can implement for a better ROI.
Social media marketing is valuable because it provides a direct means of communicating to potential leads. You can inform them about deals, promotions, new products, and any other information that would add value for them. On top of that, social media follows, likes, and shares are extremely low-cost for the customer in terms of time and attention, so it is relatively easy to assemble a following. If you aren't doing it already, use social media to engage your followers.
Give them a reason to pay attention to your posts. Invite comments and responses. Then turn followers into leads by mentioning products and linking to them, announcing promotions in advance, or pointing out features. You want to capitalize on the impulse click that turns into a purchase decision. That's why you want your social media accounts to send a lot of leads through to your site.
Combine social media marketing with content marketing, another tip in this post, as well as mobile-ready design, which is the next tip. Your social media profiles can convey information as well. A Facebook page can contain nearly as much info as a full site, and it's very readily accessible to any customer.
It's time to come to terms with the fact that a large portion of your leads are probably on a phone, or perhaps a tablet. If your website doesn't work well on mobile browsers, then you are pushing away that part of the audience. You need to check some key problem areas. For example, make sure all fonts and images still look good on small screens.
Do they get fuzzy? Are the columns too wide, making it annoying to read? Mobile design is all about responding intelligently to the screen resolution and touch capabilities of smaller devices. Links that seem fine on the desktop site might be too close together to tap accurately on mobile.
Use Google's mobile responsiveness tool to check how well your site works for mobile users. Then try it yourself using as many different platforms as you can. Mobile users are valuable because if they are searching for your business, they are probably on the verge of making a call or a purchase.
That means they are prime targets for conversion. But if they have to deal with a buggy or unclear site, they will switch to another one immediately. Get your mobile design up to par as soon as possible.
Building on that last point, you need to ensure that every user that comes to your site has a positive experience. In today's market, there's always another competitor, and customers know that. If they run into the slightest problem in dealing with your site, they will leave and pick the next one they see on Google.
Just one systematic flaw in design can lead to a major leakage of potential leads. Asking for email addresses too aggressively? Autoplaying videos and animations? Long load times? Any of these characteristics can be a problem.
Think especially hard about the mobile user experience. Does your site design require a lot of data to use? That can steer people away. If your site has any ads on it, they sometimes display differently on mobile, so make sure those are not getting in the way. Anytime a site visitor feels frustrated or impatient, you risk losing them.
Ask friends and family to try navigating around the site to locate any pain points or sources of confusion. Then act on that feedback to improve the user experience. If people are clicking through to your site but not buying, it could be due to a bad experience that's sending them elsewhere. Keep an eye on your bounce rate .
To promote a good user experience, fast loading, and a good mobile design , incorporate contemporary design choices as much as you can. Modern web design tends towards the simple and functional. Put yourself in the shoes of the customer. They have information they want, like the features of a product or a description of your business.
They should be able to get that information quickly and easily from anywhere on your site. You need a clear and simple navigational structure. Avoid the impulse to add videos and animations. In real life, they are the equivalent of storefronts that have bright flashing lights and loud music.
It might seem impressive but most people just find it annoying. Your landing pages should be especially good, because they are your first impression. Practice being a customer and try seeing how easy it is to get from one page to another. If it takes more than a few clicks, then you are risking people wandering off and doing something else with their time. Don't try to show off with fancy design tricks. Instead, you should be impressing them with your products.
SEO is an ever-changing field. The newest SEO techniques are developed to help businesses make the most of the current Google search and ranking algorithms. That means it is a little tricky to give advice that is going to apply for the future. A few things are always important, though. Good, clean, and functional sites get rewarded, as do ones that are mobile-friendly.
Google is also heavily favoring localized content, meaning content that is tied to a particular city or town. So if you have a traditional storefront or a geographic service area, emphasize that location on your site. Target keywords that your prospective customers are searching, but don't make your site so heavily optimized that it seems strange to a human visitor.
More social engagement, more listings on sites like Yelp or Angie's List, and more relationships with strong sites means better rankings. See the Content Marketing tip for more advice on using SEO to generate leads. It's a good idea to spend some time every few months reading up on the latest SEO trends so that you can stay on top of that you might need to change in your design, because a single Google update can have major effects overnight. SEO is not something that should be conducted by novice marketers, and should be relied upon by experts.
Calls to Action
Calls to action are a valuable tool. You don't want to use them too much, but they are the perfect way to tell the customer exactly what they need to do to get the value that you are promising them. Mix up your CTAs by emphasizing different actions. Some might involve buying a product.
Others might direct the reader to a phone line for more information. Still others will be requests to follow you on social media. Sprinkle CTAs throughout your content so that the reader is never confused about what you want and how they will benefit from doing it. Make use of CTAs to do internal linking, or link out to your social media profiles.
Not only are you asking them to perform an action, but you are embedding the means to do the action within the CTA itself to make the procedure as painless as possible. You can create standard CTAs and use them several times with small tweaks to save time, because the underlying intent will generally be the same for each one. This idea goes well with content marketing because that content is a natural vehicle for CTAs.
Email marketing is an important field to understand, because it is one of the most efficient forms of online marketing. It consists of a basic sequence. First, ask for site visitors to give you their email address. Then, target your list of subscribers with marketing content, offers, and promos to lure them into buying. So there's two main elements here. The first is in web design.
You need to create landing pages that ask for email addresses and promise something in return: an instant coupon, exclusive promotion, or tailored content, for example. Ideally, it is something that provides value immediately. Then when someone subscribes, you email them right away with whatever you promised.
This builds trust and establishes you as a source of value. You then will have a list of interested potential leads that you can target with announcements, new content, discounts, and so on. So the second part is all about writing effective emails. You can use automated marketing tools to help your email marketing efforts, help you design email templates and set them to automatically send themselves to subgroups of your subscriber list. This can get quite advanced, but automation is at the core of what gives email marketing such a high ROI.
Data and Testing
Periodically, you'll want to evaluate how well your site is performing. Collect data about your social media campaigns, your SEO outcomes, web analytics, consumer behavior, sales, and anything else you can. This will help you build a profile of who your typical customers are and what attracts them to your brand. Ideally, you can also learn about what kind of leads are visiting your site without making a purchase. Examine this group closely.
Where do they come from? If it's from emailed links, perhaps your emails are not descriptive enough and subscribers are getting the wrong idea. If it's from ads, maybe the ads are running in the wrong places. It could be that you are getting lots of visits but few conversions because your site is poorly designed.
This is especially likely if you have a hard time converting mobile users. You should examine this data frequently to see how and why you fail to convert. The more data you have, the more you can learn. Then you can test out alternative email templates, new design elements, and so on using A/B testing and other protocols. That way you can keep improving your conversion rate.
Content marketing is closely linked to SEO . It is the practice of creating content and publishing it on your site, usually in the form of a blog. The goal of the blog is to collect genuinely informative content that is related to your industry or business. Anyone searching for information about that industry could come across your blog.
Good content will establish you as a thought leader and attract new subscribers and social media followers. Additionally, Google rewards blogs that publish frequent, good posts, so you will get an SEO boost. There are many additional elements to content marketing, such as guest posts, creating ebooks, and so on, so there is a lot to learn if you are interested in the possibility of content marketing.
If you are interested in working with a proven website design and marketing company to optimize your lead conversion, build a successful sales and marketing funnel of highly targeted new prospects and leads by using these and other methods, you should contact us at (855) 879-3544 or at any of our social media pages.
We'd be happy to do a free website and SEO audit with a consultation to explain exactly what we can do for you and how it will help. You could be missing out on new customers, and we can assist you so that you reach the most people possible.
Peak Evolve is a Long Island Website Design Company that can increase your sales and marketing systems for maximum results.
Whether your company is a small start-up or a decades-old business, there are two things you can never afford to waste: money and time.
An effective promotional strategy will help you avoid wasting either of these, while also ensuring the word about your products gets out to the people who need to hear it.
If you're unsure of how to create a good promotional strategy, keep reading. We'll guide you through the process so you can see a great return on investment from your next campaign.
Digital marketing has changed the sales landscape forever.
What used to be a follow-up call is now, more often than not, a follow-up email. A face-to-face with the decision maker has become a face-to-skype-to-face. And sales prospecting? That's evolved as well.
To remain competitive, today's salesforce must adapt to changing technology. They have to learn new skills and embrace an entirely new customer experience.
The one constant in the middle of all this change: people. The human element has not -- as of yet (read: AI) -- been taken over by technology. That's right. Some "old school" ways are still extremely relevant for this "new school" o salesmanship.
The question is how to marry the two.
Follow along as we reflect on some time-tested sales techniques and apply them to sales prospecting in a digital world.
Are your sales dipping? You'll want to consider an inbound marketing agency to help with that.
Many small business owners are working harder and earning less than ever before.
If you feel that way about your business, keep reading.
You'll learn what an inbound marketing agency can do to help increase your online traffic and leads. That will translate into higher revenue, less time working on the business and more time doing what you love.
Isn't that why you started a business, to begin with?
If you're still not sure if an inbound marketing agency is right for you, look for these 10 signs.
1. Your Website Is Just a Brochure
How do you think your website functions? Does it serve as a brochure or are you trying to use it to create potential clients?
If you think your website should just be informational, you're missing out on sales.
The typical customer path looks like this: they search for your product or service, they see a search result that they like. Usually, that search result is among the first three results listed.
Then, they'll go to your website, look around and either call, fill out a contact form or leave.
Here's the thing. A small percentage of people will call or complete contact forms the first time.
You are missing out on a big opportunity to add those people to your contact list and follow up with them.
That's where an inbound agency comes in. They will create the machine to capture that traffic and make it easier for you to follow up with them.
2. You'd Like More Online Leads (And Sales)
How many sales are you currently getting from your website? Would you like more?
Referral based businesses rely on networking to generate sales. Online leads can complement your sales strategy so you can attend fewer meetings without impacting your bottom line.
3. You Don't Know Who You're Marketing Too
Would you be able to answer the question "Who is your ideal client?"
'Everyone' doesn't count as an answer.
Business owners tend to hesitate when picking a target market because they think that they'll miss out on business.
That's not true.
Targeting your marketing efforts will create a laser focus message to reach the people who are likely to buy from you.
An inbound marketing agency will ask you the right questions to draw out your ideal client.
4. You Know Nothing About Analytics
Understanding analytics is the backbone of effective online marketing. Analytics can tell you what tactics are giving you the largest return on investment.
For example, you're running multiple online marketing campaigns, but the campaigns aren't translating into sales. You have no idea why, so you stop the campaigns.
An inbound marketing agency will gather data to help you determine where the breakdown was in the marketing campaign. Making one simple adjustment can turn a campaign around and turn into sales.
5. You Blog... Occasionally
Blogs that have between 21-54 posts see a 30% increase in traffic . If you blog every once in a while or just don't have the time to blog, it would be wise to hand that off to an inbound marketing agency.
When you do blog, it's off-the-cuff and inconsistent. This week, you're blogging about something that isn't relevant to your business. Three weeks later, you get an idea to blog about another irrelevant topic.
To make your blog effective, you need to be consistent, and relevant.
The agency's content writing team can decide what blog posts have the best chance of being found by search engines, which could turn into more traffic for your website.
6. Inbound Marketing Will Save Money
You may already invest in outbound marketing, such as TV ads, cold-calling, and trade shows, all of which are big investments. On average, the cost per lead for outbound marketing is $361.
According to the Content Marketing Insitute, content marketing can generate up to three times as many leads and cost 62% less than outbound marketing.
7. You Don't Have a Follow-up System
On average, 98% of people who visit a website leave. Do you have a system in place to reconnect with them?
Some studies even suggest that it takes about seven marketing touches over a year and a half before a person even buys.
A follow-up system, such as a remarketing campaign, can help you increase your reach conversions.
8. Your Emails Generate a Response Rate of Zero
When you email your list, do you get any responses?
Email marketing is another important component of the follow-up process when used effectively.
If you're not sure if your emails are working or not, it would be a good idea to work with an email marketing team .
9. You Don't Have a Marketing Strategy
"Let's try marketing here, here and here and see what sticks." It's just like throwing spaghetti against the wall. But instead of throwing spaghetti, business owners are throwing marketing dollars.
It sounds ridiculous, but that's what businesses do every single day.
A sound marketing strategy will coordinate your efforts into one plan, determine who your target market is, and craft messages that are designed to generate a response.
That is a much better use of marketing dollars.
10. You Don't Have the Time To Focus on Your Clients
Running a business is challenging. You're responsible for marketing, sales, accounting, and serving your clients.
This is the reason why small business owners are working harder than ever. They're trying to do everything.
When you outsource your marketing to an inbound marketing agency, not only will you receive a return on investment, but you'll be able to invest your time into doing what you do best - serving your clients.
An Inbound Marketing Agency Has Expertise
You may not be an expert in inbound marketing, but you certainly are an expert in what you do.
As a small business owner, you might be tempted to try and do everything yourself. That costs time and money. You spend your valuable time trying to learn everything and money investing in advertising that you may not even be tracking effectively.
Wouldn't it make sense to bring a team of marketing experts on board who live and breathe marketing the same way you live and breathe your work?
Doing so can save you time and increase your revenue.
Contact us today for a complimentary website or SEO analysis.
It isn't easy running a business today. It seems like digital marketing trends are constantly changing, making it easy to understand why online marketing has become an over $100 billion industry .
If you want to have a high-quality and profitable presence, you need to stay on top of the trends shaping the world of online marketing. Here are ten things you need to prepare for in your quest to make a profit.
SEO Still Matters
Search engine optimization has gone from obscurity to prominence. It can be incredibly important to focus on your SEO strategy, and if you're interested in being found you should treat it as a must.
All of this is to say that digital marketing trends come and go. But the need to improve your presence on the major search engines never changes. So make sure you stay aware of everything in the SEO world, from keyword stuffing to bounce rates.
Digital Marketing Trends Must Be Mobile Ready
The number of users on mobile browsers are rising. For the first time, your customers are more likely to be visiting your site from their smartphones than they are on their computers.
This wasn't always the case. Mobile sites used to be too clunky to ever be a viable alternative to desktop content. Today, the tables have turned. That's why you need to focus on building a mobile-ready online presence.
Video Is Essential
Whether it's in content creation or on your landing page, you need to be using video in some capacity.
Customers today are simply more receptive to video than text content. While this doesn't mean you should avoid blog posts, it does mean you need to develop a more balanced strategy.
If you don't want to be on camera, you shouldn't fret. You can still use techniques such as an animated presentation.
You Need To Personalize The Experience
Through a combination of big data and smart SEO, you can customize the experience of visiting your site. This will make your customers feel far more dedicated to your brand, making this one oft he most important digital marketing trends you can follow.
A personalized experience can be created by making sure people searching for more specific keywords reach your site, or it can be done by using location services. Either way, this is a great way to draw in customers.
Pay Per Click Is Essential
Pay Per Click, or PPC advertising is an old dog that can compete against modern digital marketing trends.
There are a number of benefits to this form of marketing. But one of the biggest is versatility: it works anywhere from Facebook to search engines. While it can't be your only form of advertising or digital marketing, you still need to use it.
Social Media Is More Important Than Ever
Chances are, your customers are on social media. Facebook has over three times more monthly users than there are people in the United States. This is mind-blowing.
Staying on top of digital marketing trends involves having a strong social media presence. So make sure you post every day, and also engage your online fans.
Native Advertising Still Works
Native advertising still works, but you need to do it the right way. If you want to engage with people using this method, you need to make sure you're not sponsoring the wrong content.
Don't think of native advertising as a trick. Think of it as sponsoring content to give a gift to your customers: this can make people grateful for your brand and supplement your content strategy.
Have A Strong CTA
The goal of any digital marketing strategy is boosting your conversion rate. Your CTA, or Call-to-Action, is an essential part of this. While most people in advertising know this, they don't understand how frequently the opportunity for improvement comes up on their site.
Treat every button as a call-to-action. Your goal, ultimately, is to get your customers to purchase your product or service. But before you do that, you'll want to bring them through the site.
Building strong CTA buttons and a journey that your customers want to take is the best way to do this. So make sure to take advantage of your pitching ability.
Create High-Quality And Compelling Content
We all know that content is an essential part of SEO and digital marketing strategy. But what people tend to forget is that the quality of their content is incredibly important.
Websites with better content tend to get better search engine rankings. In addition, your high-quality content can make visitors to your site trust you.
To succeed online, you can't do anything halfway. This includes creating content: make sure you're making things that people want to see.
Focus On Influencers
Influencer marketing has become one of the most important digital marketing trends today. If you aren't using it in some capacity, you can be missing out on an entire sea of customers.
The first step is finding influencers relevant to what you do. A big part of this involves considering where to look: if you want to sell fitness products, for instance, Instagram has a lot of influencers who can help you.
Meanwhile, if you're focused on helping business professionals, then there are plenty of influencers on LinkedIn who can get your message out there.
No matter what you do, you need to make influencers an essential part of your digital marketing focus and strategy.
Get Digital Marketing Help
Promoting your product is important. If you're confused by all of the changes in the world of digital marketing, we can help. Our team of experts is focused on providing exhaustive online marketing solutions for an affordable price.
We do everything from mobile content to social media marketing and digital animation. So if you want to get on top of the digital world, contact us.
Mobile apps - there seems to be no way around them, especially if you're a business that wants to remain relevant. But deciding whether to build a mobile app for your company and what type of app to build can be nerve-racking.
If you're not creating an app that appeals to your market, then you've wasted X amount of dollars. And app development can be quite expensive, depending on what you put into it. But if you're able to create one that generates a ton of downloads, it can spell success for your company.
And even just a slice of the 197 billion app downloads predicted for 2017 would make it worth it. The question now isn't a matter of if you should make an app, but whether you should do it yourself or hire a mobile app design company.
Let's review why hiring one is a good idea.
An animated presentation is a perfect compromise for those wanting the benefits of video without having to be on camera.
It's a format that grabs a visitors attention and moves them further into the conversion funnel. It's usually more effective than a text-heavy page or PDF file.
Even Spotify and Pinterest use an animated presentation to explain their services. Presentations present employees and investors with detailed operational information that's also a lot of fun.
Plus, animation is an easy-to-consume way to share content with site visitors.
This article will share just eight of the many benefits of animation. By its end, you'll be ready to make the switch from text-based information to visual sharing.
Are you creating a new website? Are you thinking of redesigning your current one?
In either case, you're probably wondering if you need a web designer. Since there are so many do-it-yourself options out there, is it necessary to hire a professional designer ?
Before you make your decision, consider this fact:
When asked why they mistrusted a website, a startling 94% of users listed reasons related to web design. Only 6% had issues with the website's content.
Simply put, you can have the world's best content on your website. But if it doesn't look good, no one will read it.
Of course, web designers do more than just make a site look good. Read on for seven compelling reasons why you need a web designer for your business site.