The Insider's Guide To Online Marketing For Dentists

  • By Evan Pomeranz
  • 13 Jan, 2018

Every dental practice should have the right tools to grow their business. Read on to learn all about the insider's guide to online marketing for dentists.

Online marketing was once considered a new technique for tech-savvy companies. Now, however, it is one of the most important and effective ways that any business can promote themselves.

Efficient online marketing for dentists is a particularly useful tool because it can help dental practices reach new patients.

Someone who is new in town or looking to switch dentists will likely go online to find a new practice. If you are not marketing yourself online, you could be missing out on those potential patients and their business.

Staying up-to-date on online marketing best practices will help your office to be more competitive, and, ultimately, more successful.

Below, we've put together an informative guide to online marketing that will help your dental practice grow.

Read on to learn more.

1. Create Strong Content

Effective online marketing for dentists begins with the strength of a dental practice's website. When visitors come to the site, they should be given access to well-written and valuable content.

Creating a blog for your site is the best way to accomplish this goal because it gives you a space to share something exclusive with your online visitors. Post blog updates with regularity, and share information on topics that potential patients would be interested in.

A robust blog with well-written content helps you establish your practice as an authority, which can contribute to new patient business.


2. Embrace Social Media

Social media is not a trend, and it is not merely a platform for personal use. More and more, it is becoming a marketing tool  that all businesses need to embrace.

If your dental practice does not have a social media presence, now is the time to create one. Patients often have the expectation that they will be able to engage with their dentist in this way.

Social media also gives you a space for immediate customer interaction. You can respond to comments, answer questions, and communicate important information in your dental practice's brand voice.

It lends a sense of personality and familiarity to your practice, which is something that dental patients want.


3. Prioritize User Experience

You could be the best dentist in the world, but if your website is lacking seamless user experience, no one will ever know it.

Attracting visitors to your website via SEO is great, but online marketing doesn't end when they reach your homepage. You need to create a seamless experience for them once they get there.

A potential patient should be able to navigate your site with ease and find all of the information they are looking for without struggle or frustration. Evaluating your site from a user experience perspective could reveal flaws that are preventing you from growing.

Ready to Begin Implementing the Right Tools for Online Marketing for Dentists?

Online marketing is a multi-faceted process, but it doesn't have to be complicated. Working with experts is a great way to get started so that your practice can continue to grow and reach new patients.

For more information on how you can improve your online marketing strategy, please contact us  today.


CONTACT PEAK EVOLVE TO START GROWING YOUR BUSINESS

Contact Us

Peak Evolve Blog

By Evan Pomeranz 13 Jan, 2018

Online marketing was once considered a new technique for tech-savvy companies. Now, however, it is one of the most important and effective ways that any business can promote themselves.

Efficient online marketing for dentists is a particularly useful tool because it can help dental practices reach new patients.

Someone who is new in town or looking to switch dentists will likely go online to find a new practice. If you are not marketing yourself online, you could be missing out on those potential patients and their business.

Staying up-to-date on online marketing best practices will help your office to be more competitive, and, ultimately, more successful.

Below, we've put together an informative guide to online marketing that will help your dental practice grow.

Read on to learn more.

By Evan Pomeranz 26 Dec, 2017

Did you know that over 90% of first impressions of websites are based on design?

Are you ready to improve your website and please your clients? Keep reading for five web design tips you definitely should know!

By Evan Pomeranz 26 Dec, 2017

Social media has quickly become a dominant force in the marketing world, and it isn't going anywhere in 2018.

Therefore it is important that your business invest in social media apps to grow your practice, and flourish into the new year.

Social media can also provide the measurable outcomes businesses crave, in ways that are difficult to match otherwise.

Besides that, social media apps are multifunctional, allowing you to customize user experience to your needs.

So, what are you waiting for?

Read on to learn four key reasons your practice needs social media to generate better leads.

By Evan Pomeranz 26 Dec, 2017

So you're not sure if you need a web designer. How should you decide if you do or not?

Maybe your business has reached a point where your WIX home design no longer seems effective. Maybe the traffic to your site is large enough that you're wondering if a more professional design would benefit your business.

Or maybe you're considering a web designer because you admit you don't really know what you're doing when it comes to building a website.

Whatever your reason is, a good web designer can revolutionize your website, increase traffic, and help build your business. It's seriously worth considering if you're at a standstill with designing your site.

Here are 4 signs that you desperately need a web designer:

By Evan Pomeranz 26 Dec, 2017

Digital media trends are continuing to be impressive year after year.

41% of a business's marketing budget  is devoted to online investments in advertisements.

That statistic proves how important online marketing budgets play a role in the digital world.

Read on to discover the five ways you can take your marketing strategy to the next level for 2018.

By Evan Pomeranz 26 Dec, 2017

Is your business present on social media? If not, why not?

Up to 20% of time spent online  whether on a desktop is spent on social media, with 14% of that accounting for Facebook alone.

While Facebook remains the most popular social media site, Instagram and Twitter aren't far behind.

So much can be achieved through a strong social media presence. Not convinced yet?

Here are just a few reasons why your business would benefit from investing in its social media presence.

By Evan Pomeranz 23 Nov, 2017
If you want to stay at the top of the pack on a platform that's full of competitors, you'll need an outstanding website that doesn't just attract customers but has them clicking on different pages until they purchase a product or service.

The only real way to do this is to hire a website design company that's built hundreds of websites for all types of businesses and industries. This way you can tap into the knowledge and expertise of professionals who understand the intricate aspects of not only design but search engine optimization, social media marketing and responsive design.


Website Design Company Benefits  

When you hire a digital agency that specializes in online marketing, you can expect a design that's unique and matched to your brand. It's important to be consistent throughout your website and have a specified message that you want to relay to your customers. If you were to use a cookie-cutter template that has been seen over and over again by thousands of prospective customers, you probably won't attract the visitors that you are looking for.

A professional web designer has the ability to evaluate your business and the services or products that you sell. They can help you answer questions and decide how you want to interact with your audience. Are you looking for strictly online sales? Is your site only going to be used for relaying information? Answering these type of questions is crucial if you want to have a successful website.


Search Engine Optimization  

Optimizing your website so that it is beneficial for targeted customers as well as search engines is done by implementing search engine optimization. The algorithm that Google uses to list the pages of your website on its search engine results pages is constantly changing. If you get this part wrong, you may not have your pages correctly indexed or, in a worst-case scenario, your website can be penalized.

Website design professionals stay up-to-date with current practices that are being used by search engines to index your site. They understand how to utilize your service or product keywords in a specific way so that your content marketing is helpful to incoming visitors and easily indexed by the top search engines.


Responsive Design  

If you're not familiar with responsive design, it is a way that website designers and developers make sure that your website can be seen and used by customers who are browsing on their smartphones, tablets or personal computers. Since all of these devices have different sized screens, code must be created in a way that works with all of these types of devices. If your website isn't able to work correctly on a mobile device, you will lose out on plenty of sales.

In addition, Google is really ramping up the way that they treat responsive design. The search engine company has helpful guidelines that should be used to ensure that your site creates a positive user experience. Professional designers know what it takes to make Google happy as well as people who are searching for your services or products. They can implement responsive design as well as other professional tricks that make your site pop up faster such as image compression, new computer code, caching or using a content delivery network.


Social Media Marketing  

Another drastic change that affects the way that you market your business in the online world is how you handle social media. The choices that you have are a little overwhelming and understanding how to implement your own marketing campaigns on social media can be frustrating.

A professional web design company   understands how to handle social media marketing. They know the types of content marketing that your customers will share with friends and family such as video or pictures, and they can help you implement a strategy that gets your brand in front of people who are going to share your message.


A Clearly Defined Strategy  

One of the benefits of hiring a professional web design firm is that they have created a process for helping businesses and understand how to create a digital strategy that will work for your business. By beginning with a content marketing strategy that looks at specific keywords, they can develop a website that is customized for the specific purpose that will benefit your business.

They can help you analyze your conversions by applying split test methods that show you how customers are entering your website. If they spot a hot keyword that's bringing in targeted customers, they will create a new page that emphasizes that keyword.

When you look at all of the different components that a professional web design firm uses to create your online presence, you can see why using a professional company is so highly productive. To take advantage of all the benefits that a professional digital agency can offer, contact one of the designers at Peak Evolve Mobile Web Solutions. We would be happy to answer any questions that you may have.

Contact Us   to get started.

By Evan Pomeranz 23 Nov, 2017
Google is unarguably the world's most popular, trusted, and effective search engine. Many years ago, websites could climb their way to the front page of listings by spamming relevant keywords on its pages. Nobody other than Google's employees know exactly what factors into search engine results. However, there's no dispute about the importance of user experience (UX) in respect to websites' search rankings on Google.

Outdated business websites generally feature less innovative UX design than their more recent, modern counterparts. Business owners who fail to frequently update their websites with cutting-edge design strategies almost always have the polar opposite of a user friendly website. It may seem like websites' user experience can only be subjectively interpreted by humans.

However, recent innovations on Google's search engine have made it possible for its complex algorithm to interpret websites' quality of user experiences.

As such, every businesses' website's user experience matters very much in drawing in and retaining visitors, as well as garnering high search results. Let's look further into why a user friendly website is so important for maintaining a strong online presence, and key elements they always have.

Why exactly does user experience matter?  

Search engines like Google, the world's leader in searches, rank websites using a number of factors. While the full list of variables is disputed, user experience is a highly integral aspect of getting good search results.

Furthermore, maintaining a website's usability matters for the consumers that visit it. Without having a desktop- and mobile-friendly website with few ads, little promotions, and meaningful material, Internet users are far less likely to visit that particular website.

What factors into user experience ratings?  

Some businesses don't factor in how import having a mobile-friendly website can be. Smartphones are very popular in today's age, with seemingly everybody owning one. Outdated websites haven't made time to accommodate the wealth of mobile users that browse the Internet today. Navigating with a mobile device is different than that of a desktop because pages need to be of fixed-widths to accommodate painless browsing. When mobile users attempt to browse a page that's only desktop friendly, its format is difficult to browse and is practically unusable.

Credibility matters very much in boosting user experiences. Recent, current cited sources factor into user experience quality and search rankings. Businesses should always provide backlinks to other websites in their content, of which sources should be modern and from reputable sources. Even if a particular webpage's content is true, if it's not hosted on a reputable website, credibility rankings are nearly guaranteed to plummet.

Search engine optimization matters more today than it ever has, with commonly used terms on the Internet switching up frequently. Business owners that aren't in tune with search engine optimization

Which websites have high user experience rankings?

User experience analysis is relatively Google. As such, websites that are regularly maintained and updated generally have higher user experience rankings than those who don't. Business owners that aren't in tune with their web presence, who fail to regularly mix up and add content to their organization's website, generally have low user experience ratings.

How can one improve their user experience ratings? -     Getting help from a    website design company    

Let's face it -- not everybody is a computer guru, able to craft websites from scratch. Many business owners that are unfamiliar with website creation often use sites made from templates. Although some templates to host content on the Internet are often used, businesses hoping to succeed on search engines and in the mind of consumers should get a custom-built website. It's OK to contact a website design company for a business to keep its web presence modern, updated, and -- most importantly -- easy for visitors to use.

Look into responsive website design  

Responsive websites are those that change their layouts, functions, and features based on common click paths that visitors often follow. Not taking users' opinions into consideration isn't good for any business, users themselves often have valuable opinions. Rather than reaching out to every one of them and attempting to solicit an opinion, investing in a responsive website design is often crucial for lifting user experience ratings. Business owners should look for a reputable, trusted design agency to help build a modern, easily navigated website that will, in turn, boost user experience ratings.

Invest in search engine optimization  

While user experience itself does factor into search engine optimization, having a website that gets high results on search engines like Google is important for getting high user experience ratings. Part of the user experience process is consumers being able to find websites easily, without having to dig through troves of information on the Internet that probably doesn't meet their needs.

Search engine optimization is usually difficult to master, especially for business owners that aren't well experienced with modern Internet protocol. Look into search engine optimization guides on the Internet, and also consider hiring a digital agency to help beef up a business' outdated website. Search engines are constantly changing to stay ahead of the pack and meet users' needs. As such, their criteria for user experience ratings constantly changes, and, usually, only an expert website design company can boost these ratings.

Don't add tons of promotions  

Companies that add lots of advertisements or promotions are generally not rated as high in search engines as business websites that offer quality content. Few people like browsing through ads and promos, so keep them to a minimum to boost user experience ratings as high as possible.

Rather, consider crafting quality, original content that isn't ripped off of any other websites. This will bring users in to read a business' content to be entertained, educated, or informed about topics they're interested in. Having promos all over a website will encourage visitors to go to another website to get the information that they need.

What exactly can business owners do to immediately boost UX ratings?  

Because business owners generally aren't familiar with how to boost user experience ratings, they likely should contact a reputable design firm like Peak Evolve Mobile Web Solutions. Our agency helps business owners around the nation beef up their outdated websites. In turn, this gets them higher search rankings and also makes waves with visitors. Take UX design into consideration and talk to us at Peak Evolve today.

By Evan Pomeranz 23 Nov, 2017
If your website requires people to pinch and zoom to see things or scroll left to right to read content, they're not going to stay on the website very long.


What is a Responsive Web Design?

Many website management platforms offer responsive web designs. The benefit to this is that you get to have just one website. The website can be viewed just as easily on a desktop as it is a mobile device.

The thing about mobile devices is that there are a lot of different size screens. There are also countless resolutions. A responsive web design   compensates for all of this. It will automatically adjust the website so that it presents well.

You don't have to do any additional work to get the mobile site. All you have to do is make the decision to have a responsive site design. The technology behind the scenes does all the work.


Why Does a Responsive Website Design Matter? 

When you have a responsive website design, it allows you to cater to everyone. There's no way of guessing whether people are going to view your site on a desktop or from a mobile device. As such, you want to give them the best viewing experience possible.

Google also recommends a mobile friendly website. In 2015, Google's algorithms   updated to include mobile devices. With a responsive design, you only have to have one URL. It makes it easier for you to promote your website without having to guess what device people will use.

Since Google algorithms are now taking into consideration whether you have a mobile site or not, it can help you with ranking. While it won't affect your desktop traffic, it will affect the overall traffic that you get. Without a mobile friendly website, your site wouldn't appear in the search engine result pages if people are conducting the search on a mobile device. This means you might miss out on a lot of leads because you won't be considered when people are conducting preliminary searches.

Additionally, part of the search engine algorithm looks at the bounce-back rate. If people don't spend long on your site, they hit the back button. This is known as the bounce back rate. When people land on your site from a mobile device, they want to be able to easily navigate the site. If they cannot do this easily, they hit the back button and your bounce-back rate has a negative impact on your overall search engine optimization efforts.


How a Mobile Site Can Help You

According to a survey by Smart Insights   , there are more mobile users than desktop users at this point. This means that you have to have a site that is easy for people to use regardless of what device they might use.

It's important to understand the concept of the sales funnel. People are going to look at a product or service, conduct some research, and then contact a company or two. At some point through their research, they'll decide who they want to do business with. From there, they will convert from lead to customer.

Your goal is to get as many people into your sales funnel as possible. Some people might do initial research on their mobile device and complete the process on their desktop. If you don't have a mobile friendly website, however, people aren't going to find out about you. You won't be a consideration, which means that you will never capture the lead, let alone convert them to a customer of yours.

Mobile devices allow people to look at things on the go. 77% of local searches happen on Mobile devices, and 74% of people say they're more likely to return to that site in the future, as per Google   .  


Steps To Take  
When you have a mobile friendly site, it makes it easier for people to find out about your company. You can then choose to add other features on the site for people to contact you, place orders, make reservations, and more.  People are not going to wait to go home to their desktop computer if they want to search for something.

Updating your website and making it responsive is a smart business move. It will help you to be more SEO compliant with new Google algorithms. It will also allow you to focus on obtaining more leads for the people who do use their mobile devices to browse websites at some point during the sales funnel process.

Contact Us At Peak Evolve Mobile Web Solutions  
We are experts in responsive website design and mobile solutions for small to mid size businesses.  If your website is outdated or not mobile responsive, contact us   for a solution today.

By Evan Pomeranz 20 Nov, 2017

Whether your company is a small start-up or a decades-old business, there are two things you can never afford to waste: money and time.

An effective promotional strategy will help you avoid wasting either of these, while also ensuring the word about your products gets out to the people who need to hear it.

If you're unsure of how to create a good promotional strategy, keep reading. We'll guide you through the process so you can see a great return on investment from your next campaign.

More Posts
Share by: