WHY MOBILE

Why Mobile? 

Google's New Algorithm Favors Mobile Sites
Mobile-friendly websites are seeing a boost in google search rankings, and a substantial increase in website traffic, while sites that are not "mobile-friendly" are seeing a drop in search rankings due to Google's new search algorithm.  

MOBILEGEDDON

mobile friendly website statistics

Not sure if your site is "mobile friendly"?  Use this link

GOOGLE MOBILE FRIENDLY TEST

Peak Evolve Blog

By Evan Pomeranz 23 Nov, 2017
If you want to stay at the top of the pack on a platform that's full of competitors, you'll need an outstanding website that doesn't just attract customers but has them clicking on different pages until they purchase a product or service.

The only real way to do this is to hire a website design company that's built hundreds of websites for all types of businesses and industries. This way you can tap into the knowledge and expertise of professionals who understand the intricate aspects of not only design but search engine optimization, social media marketing and responsive design.


Website Design Company Benefits  

When you hire a digital agency that specializes in online marketing, you can expect a design that's unique and matched to your brand. It's important to be consistent throughout your website and have a specified message that you want to relay to your customers. If you were to use a cookie-cutter template that has been seen over and over again by thousands of prospective customers, you probably won't attract the visitors that you are looking for.

A professional web designer has the ability to evaluate your business and the services or products that you sell. They can help you answer questions and decide how you want to interact with your audience. Are you looking for strictly online sales? Is your site only going to be used for relaying information? Answering these type of questions is crucial if you want to have a successful website.


Search Engine Optimization  

Optimizing your website so that it is beneficial for targeted customers as well as search engines is done by implementing search engine optimization. The algorithm that Google uses to list the pages of your website on its search engine results pages is constantly changing. If you get this part wrong, you may not have your pages correctly indexed or, in a worst-case scenario, your website can be penalized.

Website design professionals stay up-to-date with current practices that are being used by search engines to index your site. They understand how to utilize your service or product keywords in a specific way so that your content marketing is helpful to incoming visitors and easily indexed by the top search engines.


Responsive Design  

If you're not familiar with responsive design, it is a way that website designers and developers make sure that your website can be seen and used by customers who are browsing on their smartphones, tablets or personal computers. Since all of these devices have different sized screens, code must be created in a way that works with all of these types of devices. If your website isn't able to work correctly on a mobile device, you will lose out on plenty of sales.

In addition, Google is really ramping up the way that they treat responsive design. The search engine company has helpful guidelines that should be used to ensure that your site creates a positive user experience. Professional designers know what it takes to make Google happy as well as people who are searching for your services or products. They can implement responsive design as well as other professional tricks that make your site pop up faster such as image compression, new computer code, caching or using a content delivery network.


Social Media Marketing  

Another drastic change that affects the way that you market your business in the online world is how you handle social media. The choices that you have are a little overwhelming and understanding how to implement your own marketing campaigns on social media can be frustrating.

A professional web design company   understands how to handle social media marketing. They know the types of content marketing that your customers will share with friends and family such as video or pictures, and they can help you implement a strategy that gets your brand in front of people who are going to share your message.


A Clearly Defined Strategy  

One of the benefits of hiring a professional web design firm is that they have created a process for helping businesses and understand how to create a digital strategy that will work for your business. By beginning with a content marketing strategy that looks at specific keywords, they can develop a website that is customized for the specific purpose that will benefit your business.

They can help you analyze your conversions by applying split test methods that show you how customers are entering your website. If they spot a hot keyword that's bringing in targeted customers, they will create a new page that emphasizes that keyword.

When you look at all of the different components that a professional web design firm uses to create your online presence, you can see why using a professional company is so highly productive. To take advantage of all the benefits that a professional digital agency can offer, contact one of the designers at Peak Evolve Mobile Web Solutions. We would be happy to answer any questions that you may have.

Contact Us   to get started.

By Evan Pomeranz 23 Nov, 2017
Google is unarguably the world's most popular, trusted, and effective search engine. Many years ago, websites could climb their way to the front page of listings by spamming relevant keywords on its pages. Nobody other than Google's employees know exactly what factors into search engine results. However, there's no dispute about the importance of user experience (UX) in respect to websites' search rankings on Google.

Outdated business websites generally feature less innovative UX design than their more recent, modern counterparts. Business owners who fail to frequently update their websites with cutting-edge design strategies almost always have the polar opposite of a user friendly website. It may seem like websites' user experience can only be subjectively interpreted by humans.

However, recent innovations on Google's search engine have made it possible for its complex algorithm to interpret websites' quality of user experiences.

As such, every businesses' website's user experience matters very much in drawing in and retaining visitors, as well as garnering high search results. Let's look further into why a user friendly website is so important for maintaining a strong online presence, and key elements they always have.

Why exactly does user experience matter?  

Search engines like Google, the world's leader in searches, rank websites using a number of factors. While the full list of variables is disputed, user experience is a highly integral aspect of getting good search results.

Furthermore, maintaining a website's usability matters for the consumers that visit it. Without having a desktop- and mobile-friendly website with few ads, little promotions, and meaningful material, Internet users are far less likely to visit that particular website.

What factors into user experience ratings?  

Some businesses don't factor in how import having a mobile-friendly website can be. Smartphones are very popular in today's age, with seemingly everybody owning one. Outdated websites haven't made time to accommodate the wealth of mobile users that browse the Internet today. Navigating with a mobile device is different than that of a desktop because pages need to be of fixed-widths to accommodate painless browsing. When mobile users attempt to browse a page that's only desktop friendly, its format is difficult to browse and is practically unusable.

Credibility matters very much in boosting user experiences. Recent, current cited sources factor into user experience quality and search rankings. Businesses should always provide backlinks to other websites in their content, of which sources should be modern and from reputable sources. Even if a particular webpage's content is true, if it's not hosted on a reputable website, credibility rankings are nearly guaranteed to plummet.

Search engine optimization matters more today than it ever has, with commonly used terms on the Internet switching up frequently. Business owners that aren't in tune with search engine optimization

Which websites have high user experience rankings?

User experience analysis is relatively Google. As such, websites that are regularly maintained and updated generally have higher user experience rankings than those who don't. Business owners that aren't in tune with their web presence, who fail to regularly mix up and add content to their organization's website, generally have low user experience ratings.

How can one improve their user experience ratings? -     Getting help from a    website design company    

Let's face it -- not everybody is a computer guru, able to craft websites from scratch. Many business owners that are unfamiliar with website creation often use sites made from templates. Although some templates to host content on the Internet are often used, businesses hoping to succeed on search engines and in the mind of consumers should get a custom-built website. It's OK to contact a website design company for a business to keep its web presence modern, updated, and -- most importantly -- easy for visitors to use.

Look into responsive website design  

Responsive websites are those that change their layouts, functions, and features based on common click paths that visitors often follow. Not taking users' opinions into consideration isn't good for any business, users themselves often have valuable opinions. Rather than reaching out to every one of them and attempting to solicit an opinion, investing in a responsive website design is often crucial for lifting user experience ratings. Business owners should look for a reputable, trusted design agency to help build a modern, easily navigated website that will, in turn, boost user experience ratings.

Invest in search engine optimization  

While user experience itself does factor into search engine optimization, having a website that gets high results on search engines like Google is important for getting high user experience ratings. Part of the user experience process is consumers being able to find websites easily, without having to dig through troves of information on the Internet that probably doesn't meet their needs.

Search engine optimization is usually difficult to master, especially for business owners that aren't well experienced with modern Internet protocol. Look into search engine optimization guides on the Internet, and also consider hiring a digital agency to help beef up a business' outdated website. Search engines are constantly changing to stay ahead of the pack and meet users' needs. As such, their criteria for user experience ratings constantly changes, and, usually, only an expert website design company can boost these ratings.

Don't add tons of promotions  

Companies that add lots of advertisements or promotions are generally not rated as high in search engines as business websites that offer quality content. Few people like browsing through ads and promos, so keep them to a minimum to boost user experience ratings as high as possible.

Rather, consider crafting quality, original content that isn't ripped off of any other websites. This will bring users in to read a business' content to be entertained, educated, or informed about topics they're interested in. Having promos all over a website will encourage visitors to go to another website to get the information that they need.

What exactly can business owners do to immediately boost UX ratings?  

Because business owners generally aren't familiar with how to boost user experience ratings, they likely should contact a reputable design firm like Peak Evolve Mobile Web Solutions. Our agency helps business owners around the nation beef up their outdated websites. In turn, this gets them higher search rankings and also makes waves with visitors. Take UX design into consideration and talk to us at Peak Evolve today.

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